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  • 1. Presentation on watches
    BySandip Kumar MMM’B’ 44RiteshRanjan MMM’B‘ 43
  • 2. History of watches
    Supply And Distribution Network
    TITAN
    TIMEX
    OMEGA
    SWATCH
    TISSOT
    CONCLUSION
    CONTENTS
  • 3. History of watches
    For thousands of years, devices have been used to measure and keep track of time.
    The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer.
    The ancient egyptians divided the day into two 12-hour periods, and used large obelisks to track the movement of the Sun. They also developed waterclocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae
  • 4. The earliest clocks relied on shadows cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed.
     The earliest known clock with a water-powered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc
  • 5. India is under penetrated market for watches
    Only 27% of indians own a watch
    Total estimated volume as per 2009 is 45mn unit
    Value of rs 300 crores
    Past Proportion of indian market is below rs 500
    Market has been split into low end.Mass market , premium & luxury brand.
  • 6. SUPPLY AND DISTRIBUTION NETWORK
    COMPONENT
    SUPPLIER
    WATCH
    INDUSTRY
    BRAND
    WHOLESELLER
    RETAILER
  • 7. TITAN AT GLANCE
    Founded in : 1987
    Head quarter –Houser ,India
    Area served -4 continent and 32 countries –India and other Countries , especially –Middle East Asia , Asia Pacific and Africa-
    Key People-Xerxes Desai- Founder
  • 8. KEY FACT
    World 5th largest manufacturer of watches-
    Manufactured 1000 million watches till date-
    100 million customers , 265 Exclusive showrooms
    Backed by 700 Service centres
    Focussing on Design of watches-
    Introduced Braille watches
  • 9. Product range
    Raga Diva
    Nebula
    Octane
    Heritage
    Edge
    Orion
  • 10. Price range
    Raga – Rs 4000 - 9500
    Nebula - Rs 2600 - 8500
    Octane - Rs 5250 - 7000
    Orion – Rs 3200 - 8000
  • 11. promotion
    Advertising – Electronics & Print ads
    Sales promotion
    Events
    Launch of a store
    Hoardings/Billboards
  • 12. TARGET SEGMENT
    Demographic
    age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+
    Gender - male & female
    Occupation –Professional , Retired ,Students-
    Lower class,middle class , upper class
    Pshycographic – life styles , Culture oriented ,Sports Oriented ,Outdoor –Oriented
  • 13. Behavioural
    Benefits – quality service and economy
    User Status – Potential users ,First time users-regurlar user ,non-user
  • 14. Brand ambassador
    AAMIR KHAN
    RANI MUKHERJEE
  • 15. MARKET INFORMATION
    Titan’s Watches Division has 60% share of the domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year
    Plans to sell 14 million watches this Fiscal year Compared with 90,00,000 is 2008-2009
    Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%
  • 16. Timex watch
    TIME WORLD
    In market since 150 years
    Ranked no-1 in USA in 2001
    Largest selling Brand in USA & CANADA
    Focus – Quartz based wrist watch in India
    Lowest cost watch manufacturer in the world
  • 17. “JOINT VENTURE WITH “TITAN”
    Company market share growth from 12% in 1998 to 28% in 2008
    TARGET MARKET
    YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS
  • 18. “TIMEX TECHNOLOGY”
    Data link
    Perpetual Collection Calender
    Watch Resistant Watch
    Ironman Triathlon
  • 19. “DISTRIBUTION”
    Espirit
    Nautica
    Pierre Cardin
    Salvatore Ferragamo
  • 20. “Brand ambassador”
    Brett lee -360 degree marketing
    Collections-
    Conversations Starters (Rs 1550 -8550)
    Torque Collections (Rs 2495-4995)
    Timex act golf collections-(Rs 1995-5995)
    Reebok timewear (Rs 3500-8000)
  • 21. “Joint venture”
    Disney Designer Watches
    Reliance MobileVessace Valentino
  • 22. “OMEGA WATCHES”
    Founded in 1848
    OMEGA RANGE OF PRODUCTS
    Gent’s collection
    Ladies Collection
    Fine Jewellery and Charm’s
    Fine leather and Bag’s
  • 23. “promotion”
    Sponsorship with Sports
    • -Official time keeper of every
    • 24. -Olympic sport since 1932
    • 25. -Promotes two major events in India
    • 26. -Promotes two major events in India
    • 27. -and golf
  • Omega olympic limited
    Edition water released 88 days before the start of the BEIJING OLYMPICS
    BRAND AMBASSADOR
    -GEORGE CLOONEY
    -ABHISHEK BACHCHAN
    -SONALI BENDRE
  • 28. Tie ups with nasa &iss
    International space station also represents a new era of the Omega’s longstanding with space exploration.
    TECHNOLOGY & DESIGN INVOLVEMENT
    Established world class recognition for their expertise in manufacturing movement.
    Best known for their unique co-axial movement
    Which was initially released to the market place in 1999
  • 29. “SWATCH” IN RUSSIA
    Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA
    Product has wrong position on Russian market
    It was defined as usual expensive watch
    Customer didn’t pay attention to the product
  • 30. From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India-
    A lot of independent official Swatch outlets appeared the SWATCH outlets appeared in largest cities of RUSSIA
    SWATCH product found the most popular in RUSSIA market
  • 31. PROMOTION
    Swatch produces the model for everybody. Inspite of this they define young people as their target audience
    The factor of SWATCH popularity-
    value of money
    acceptable price for swiss watches
    wide range of models
    quality and reliabbility
    good warranty & conditions
    opportunity buy swatch product online
  • 32. SWATCH ADVERTISEMENT
    TV – COMMERCIAL
    BILLBOARDS
    FAMOUS MAGAZINES
    BRAND AMBASSADOR
    • KONSTANTIN
    • 33. ANNA KOURNIKOVA
  • TISSOT
    Introduced in the year -1853
    Founder – Charles FelicianTissot
    First company to make watch in plastic
    It’s parent company is swatch TISSOT merged with Omega watch making company in 1980
  • 34. Brand ambassador
    DEEPIKA PADUKONE
    MICHAEL JAMES
    NICKY HYDEN – MOTOR CYCLE RACER
  • 35. KEY FACTS
    130 outlets allover the country
    25 cities and towns
    Attracts peoples from all walk’s of life
    Huge Customer
    Irrespective of nationality
    200 designs every year starting price Rs 8000 onwards