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    Presentation1 (1) Presentation1 (1) Presentation Transcript

    • Presentation on watches
      BySandip Kumar MMM’B’ 44RiteshRanjan MMM’B‘ 43
    • History of watches
      Supply And Distribution Network
      TITAN
      TIMEX
      OMEGA
      SWATCH
      TISSOT
      CONCLUSION
      CONTENTS
    • History of watches
      For thousands of years, devices have been used to measure and keep track of time.
      The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer.
      The ancient egyptians divided the day into two 12-hour periods, and used large obelisks to track the movement of the Sun. They also developed waterclocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae
    • The earliest clocks relied on shadows cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed.
       The earliest known clock with a water-powered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc
    • India is under penetrated market for watches
      Only 27% of indians own a watch
      Total estimated volume as per 2009 is 45mn unit
      Value of rs 300 crores
      Past Proportion of indian market is below rs 500
      Market has been split into low end.Mass market , premium & luxury brand.
    • SUPPLY AND DISTRIBUTION NETWORK
      COMPONENT
      SUPPLIER
      WATCH
      INDUSTRY
      BRAND
      WHOLESELLER
      RETAILER
    • TITAN AT GLANCE
      Founded in : 1987
      Head quarter –Houser ,India
      Area served -4 continent and 32 countries –India and other Countries , especially –Middle East Asia , Asia Pacific and Africa-
      Key People-Xerxes Desai- Founder
    • KEY FACT
      World 5th largest manufacturer of watches-
      Manufactured 1000 million watches till date-
      100 million customers , 265 Exclusive showrooms
      Backed by 700 Service centres
      Focussing on Design of watches-
      Introduced Braille watches
    • Product range
      Raga Diva
      Nebula
      Octane
      Heritage
      Edge
      Orion
    • Price range
      Raga – Rs 4000 - 9500
      Nebula - Rs 2600 - 8500
      Octane - Rs 5250 - 7000
      Orion – Rs 3200 - 8000
    • promotion
      Advertising – Electronics & Print ads
      Sales promotion
      Events
      Launch of a store
      Hoardings/Billboards
    • TARGET SEGMENT
      Demographic
      age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+
      Gender - male & female
      Occupation –Professional , Retired ,Students-
      Lower class,middle class , upper class
      Pshycographic – life styles , Culture oriented ,Sports Oriented ,Outdoor –Oriented
    • Behavioural
      Benefits – quality service and economy
      User Status – Potential users ,First time users-regurlar user ,non-user
    • Brand ambassador
      AAMIR KHAN
      RANI MUKHERJEE
    • MARKET INFORMATION
      Titan’s Watches Division has 60% share of the domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year
      Plans to sell 14 million watches this Fiscal year Compared with 90,00,000 is 2008-2009
      Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%
    • Timex watch
      TIME WORLD
      In market since 150 years
      Ranked no-1 in USA in 2001
      Largest selling Brand in USA & CANADA
      Focus – Quartz based wrist watch in India
      Lowest cost watch manufacturer in the world
    • “JOINT VENTURE WITH “TITAN”
      Company market share growth from 12% in 1998 to 28% in 2008
      TARGET MARKET
      YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS
    • “TIMEX TECHNOLOGY”
      Data link
      Perpetual Collection Calender
      Watch Resistant Watch
      Ironman Triathlon
    • “DISTRIBUTION”
      Espirit
      Nautica
      Pierre Cardin
      Salvatore Ferragamo
    • “Brand ambassador”
      Brett lee -360 degree marketing
      Collections-
      Conversations Starters (Rs 1550 -8550)
      Torque Collections (Rs 2495-4995)
      Timex act golf collections-(Rs 1995-5995)
      Reebok timewear (Rs 3500-8000)
    • “Joint venture”
      Disney Designer Watches
      Reliance MobileVessace Valentino
    • “OMEGA WATCHES”
      Founded in 1848
      OMEGA RANGE OF PRODUCTS
      Gent’s collection
      Ladies Collection
      Fine Jewellery and Charm’s
      Fine leather and Bag’s
    • “promotion”
      Sponsorship with Sports
      • -Official time keeper of every
      • -Olympic sport since 1932
      • -Promotes two major events in India
      • -Promotes two major events in India
      • -and golf
    • Omega olympic limited
      Edition water released 88 days before the start of the BEIJING OLYMPICS
      BRAND AMBASSADOR
      -GEORGE CLOONEY
      -ABHISHEK BACHCHAN
      -SONALI BENDRE
    • Tie ups with nasa &iss
      International space station also represents a new era of the Omega’s longstanding with space exploration.
      TECHNOLOGY & DESIGN INVOLVEMENT
      Established world class recognition for their expertise in manufacturing movement.
      Best known for their unique co-axial movement
      Which was initially released to the market place in 1999
    • “SWATCH” IN RUSSIA
      Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA
      Product has wrong position on Russian market
      It was defined as usual expensive watch
      Customer didn’t pay attention to the product
    • From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India-
      A lot of independent official Swatch outlets appeared the SWATCH outlets appeared in largest cities of RUSSIA
      SWATCH product found the most popular in RUSSIA market
    • PROMOTION
      Swatch produces the model for everybody. Inspite of this they define young people as their target audience
      The factor of SWATCH popularity-
      value of money
      acceptable price for swiss watches
      wide range of models
      quality and reliabbility
      good warranty & conditions
      opportunity buy swatch product online
    • SWATCH ADVERTISEMENT
      TV – COMMERCIAL
      BILLBOARDS
      FAMOUS MAGAZINES
      BRAND AMBASSADOR
      • KONSTANTIN
      • ANNA KOURNIKOVA
    • TISSOT
      Introduced in the year -1853
      Founder – Charles FelicianTissot
      First company to make watch in plastic
      It’s parent company is swatch TISSOT merged with Omega watch making company in 1980
    • Brand ambassador
      DEEPIKA PADUKONE
      MICHAEL JAMES
      NICKY HYDEN – MOTOR CYCLE RACER
    • KEY FACTS
      130 outlets allover the country
      25 cities and towns
      Attracts peoples from all walk’s of life
      Huge Customer
      Irrespective of nationality
      200 designs every year starting price Rs 8000 onwards