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Levi Strauss & Co Founders Headquarters Area served Industry Owner(s) Employees Divisions Levi Strauss San Francisco, California, U.S. Worldwide Clothing Textile 10,000+ Levi's, Dockers, Signature by Levi Strauss & Co.
LS&Co. products are sold through a wide variety of retail formats around the world, including chain and department stores, approximately 15,000 franchise stores dedicated to brands in the company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer Web sites.
There are approximately 2,000 retail stores dedicated to selling this brands around the world.
LOCATION: CITY No. Of SHOWROOM PUNE 9 RANCHI 2 PATNA 3 NEW DELHI 15 NOIDA 4 HYDERABAD 7 BANGLORE 12
Levi's sees growth from new product categories, retail network expansion and organic growth in the existing business.
Levi's is a future brand in the Indian context. It has excellent brand architecture in place, and it is performing well. The market for denim, specially at the premium end, is growing between 15 and 20 per cent annually.
The overall domestic denim market in the top six metros is estimated at 12 million pieces annually.
The mass-priced segment of Rs 300-500 accounts for six million pieces. The mid-priced market — up to Rs 1,000 — chips in with three million pieces, while the premium end of above Rs 1,000 accounts for another three million, which include 0.4 million over the price point of Rs 1,400.