Role of Science Communicator Sandipan Dhar Page 1
What is Science Communication ?• To work towards finding ways of fostering public outreach from the scientific community by building bridges between science and its stakeholders.• Science Communication is about dealing with science and issues of social responsibility and citizenship• Working to encourage people to think that science is exciting, or that a career as a scientist is a fulfilling one. Page 2
PUBLIC UNDERSTANDING OFSCIENCE• What is it?It is all the scientific technological knowledge acquiredand used by a person, who enables him or her tounderstand the environment, act in everyday life andthink about major issues of the future• Who for?The science and technology play a cruicial role in oureveryday lives (health, food, environment, transport,communications). Understanding them so as to makebetter use of them is an issue for everybody! Page 3
WHY POPULARIZE S&T• To make learning and teaching of science more effective• To stimulate scientific temper• To accelerate societal development• To encourage informed decision making Page 4
CHALLENGES BEFORE SCIENCE COMMUNICATORSTARGET : Entire PopulationPRIORITY : Children, Women, Teachers, Workers, OthersILLITERACY : Large Proportion untouched by Education SystemPOVERTY : Alters PrioritiesLANGUAGES : MultipleREACH OF MASS MEDIA :GROWING Page 6
WHAT IS THE ROLE OF SCIENCECOMMUNICATORS:• Creating understanding of science & technologythrough exhibitions, visits or opportunities to meetscientists• Presenting them for discussion in the scienceclub, lectures or round tables;• Introducing people to the scientific method(observation, experimentation, analysis) bymeans of workshops, clubs or field excursions. Page 7
EFFECTIVE SCIENCE COMMUNICATION BASIC PREMISES• Use Of Local Languages• Ensure Two-way Communication• Method Over Content• Understanding The Audience(In Terms Of Idiom, Jokes, Societal Norms, Problems, Concerns, Social Customs)• Essential For Effective Communication Also To Learn From Common People Page 8
• A rigorous approach and a strong aptitude foranalysis to acquire the knowledge and a goodcommand of scientific methods.• An aptitude for communication for capturing thepublic’s attention.• A good listening ability to adopt to the public, meettheir interest, arouse their ideas.• A facility for explain to make complex informationon easy to understand.• A sense of organisation for planning and carryingthrough group activities. Page 9
REQUIREMENTS OF SCIENCECOMMUNICATION:• INFORMATION• INFORMATION ON VARIOUS S&T TOPICS & SUBJECTS BOTH OF TOPICAL & GENERAL NATURE• SOFTWARE• COMMUNICATORS• MEDIA• LANGUAGE VERSIONS PEOPLE’S OWN LANGUAGE RELEVANT COMPREHENSIVE REACH TO AUDIENCES• DISSEMINATION NETWORK Page 10
Where to start From what is known to what is unknown From something that is concrete then to one that is abstract From general and move on to particular From observation and then to theory From something simple before making it complex With an overview before introducing details. Page 11
Depth: Awareness ( of natural & built environment), Focus on concepts ( environment & sustainability), Concepts in context (conditions & issues) Attention to different scales (local,regional,national & global). Page 12
Our Role in different activitiesA Workshop:Implementing a programme of activities, showing thescientific method in action, and creating cohesion in thegroup of participants.A Meeting with Scientists:Create the condition to allow both scientists and theparticipants speakA Field Excursion:Organising the outing and guide the participants at the sitesvisitedA Guided Tour:Guiding the visitors in the scientists workplace, informingvisitors and encouraging easy dialogue with the experts. 13 Page
Communicating Science is a wonderfulrecreation of mental health if one does nothave to earn one’s living at it….. AlbertEinstein Page 14
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