Social media strategies in sights group 8 25_2010

SOCIAL MEDIA STRATEGIES InSights Group – Sandi Maki / Allan Curtis

Who are we? Creative Strategists for Social Media Allan Curtis Sandi Maki “Never underestimate “You have to know the the power of the rules of game you are internet.” playing to get your piece on the board.”

What we do @ InSights Group Work with successful small businesses and entrepreneurs Consulting Relationship Coaching Relationship Speaking & Training Come up with creative solutions to be in the “social media space” Step by step guidance Monitoring/Measurement Blah Blah Blah

Who cares? We’ve been to Wine Library We read Linchpin & Tribes We like the Blue people

Marketing Time or Money

Your Message Market – who are you talking to? Can they see and hear you? Media – which sites will you use, video, photos, written, audio? Message – what do they want to hear, see or do?

Why Social Media? Because all the cool kids are doing it?

Why Social Media? You can shape the outcome if you are in the conversation Word of mouth is #1 influencer on purchases Your revenue can grow Must have for business brand awareness Search engine rankings

The Fab 5 – for the analytics 1. Plan – understand your objectives 2. Objectives – how to measure your success 3. Content – plan the type of media for the right message in the right market 4. Engage – give them a gift they want to pass on 5. Reach – targeted audience, tribe of sharing

Metrics Web Metrics SM Metrics Site visits Posts Unique visitors Tweets/RT’s Page views/visit Fans Time on site Followers Registrations Mentions Conversions Content Views Shared Pages Search Engine Rankings

So what’s my strategy? Who are you - What’s your message Who’s your market What do they want to hear Laying the foundation: Blog Facebook Profile Facebook Fan Page Twitter LinkedIn YouTube

Feedback Listen Watch Respond Repeat

Roadmap What do you want? More Clients Bottom Line Revenue How do you get there Internet footprint Google top results Social Media Relationships Needs Media Marketing Plan Figure it out yourself Hire a coach WHY? RESULTS Photo at swimwatch.net

SM Successes Insurance Industry Wine Industry Corporate Recruiting Industry Men’s Body Wash Products “Brands don’t make viral videos, users make videos viral.” - Dan Greenberg of Sharethrough Your Industry?

Al’s Slides:

WHAT OTHER OPTIONS DO YOU HAVE?

Our Offer: Case Study Case Study Analysis Keywords Competition Volume of Searches Local or Global Time/Money Steps to take How to get started

What’s Next Speaking Coaching Strategy Consulting/Case Study Call 810-623-5839 to chat Email info@insights-group.com Available for Idea Bouncing anytime!

Social media strategies in sights group 8 25_2010

by Sandi Maki on Aug 25, 2010

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Social media strategies in sights group 8 25_2010 — Presentation Transcript