Social media strategies dental webinar august 31st

Social media strategies
InSights Group – Sandi Maki / Allan Curtis

Who are we? Creative Strategists for Social Media
Allan Curtis
“Never underestimate the power of the internet.”
Sandi Maki
“You have to know the rules of the game you are playing to get your piece on the board.”

What we do @ InSights Group
Work with successful small businesses and entrepreneurs
Strategy & Consulting
Coaching
Speaking & Training
Creative solutions for the “social media space”
Step by step guidance
Monitoring/Measurement

Why Social Media?
Because all the cool kids are doing it?

Why Social Media?
You can shape the outcome if you are in the conversation
Word of mouth is #1 influencer on purchases
Your revenue can grow
Must have for business brand awareness
Search engine rankings

SEO V. SOCIAL MEDIA
The Old Website Promotion Route:
SEO = Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
The New Media Method
SOCIAL MEDIA = Social media are media for social interaction, using highly accessible and scalable publishing techniques, often centering on a blog.

Marketing
Time or Money

Your Message
Market – who are you talking to? Can they see and hear you?
Media – which sites will you use, video, photos, written, audio?
Message – what do they want to hear, see or do?

The Fab 5 – for the analytics
Plan – understand your objectives
Objectives – how to measure your success
Content – plan the type of media for the right message in the right market
Engage – give them a gift they want to pass on
Reach – targeted audience, tribe of sharing

Metrics
Web Metrics
Site visits
Unique visitors
Page views/visit
Time on site
Registrations
Conversions
SM Metrics
Posts
Subscribers
Tweets/RT’s
Fans
Followers
Mentions
Content Views
Shared Pages
Search Engine Rankings

So what’s my strategy?
Who are you - What’s your message
Who’s your market
What do they want to hear
Laying the foundation:
Blog
Facebook Profile
Facebook Fan Page
Twitter
LinkedIn
YouTube

Feedback
Listen
Watch
Respond
Repeat

Roadmap
What do you want?
More Clients
Bottom Line Revenue
How do you get there
Internet footprint
Google top results
Social Media Relationships
Needs
Media Marketing Plan
Figure it out yourself
Hire a coach
WHY?
RESULTS
Photo at swimwatch.net

Our Goal
To work with progressive dental practices who are interested in having a strong web and social media presence

Custom Designed Blogging Website

Custom Branded Twitter

Custom Facebook Landing Pages

Social Media Success
Forward Thinking Dentist
Team Buy In & Support
Strategy & Coaching Relationship
Custom Branded Blogging Website
Custom Branded Twitter/Facebook
LinkedIn Profile
YouTube Channel
Blogging Schedule, Advice, Support & Guidance

Ways to work with us
Strategy and Coaching Relationship
Monthly Coaching Subscription
Self Study Program

Social Media
Is there really any other option?

Our Offer: Case Study
Case Study Analysis
Keywords
Competition
Volume of Local Searches
Time and Money Analysis
Steps to take
How to get started
Call 810-623-5839 to talk or email
info@insightsfordentists.com

InSightsForDentists.com Why Us?

What’s Next
Speaking
Coaching
Strategy Consulting/Case Study
Call 810-623-5839 to chat
Email info@insights-group.com
Available for Idea Bouncing anytime!

Social media strategies dental webinar august 31st

by Sandi Maki on Aug 31, 2010

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Social media strategies dental webinar august 31st — Presentation Transcript