Organic Marketing Explained Webinar by the InSights Group

Presented by Your Name

ORGANIC MARKETING ™ Business Personal UniverseBusiness Connections Relationships Target Networking Social Networks Customer Online and In Person Personality The Stuff: YOUPersonal Energy Signature Leave Behinds Cards, Print, Brochures, Radio, Billboard, Magazine Tribes Alliances Online House TLC Grow ABC’s WebsiteUniverse ABC Blog Google

You – Culture, mission, vision andpersonality of “YOU”a. What is our purpose/vision/mission?b. What do we like most about it?

Target – The audience that will hear yourmessagea. Who is most likely to want ourproduct or service?b. Are they male or female? A certainage range? Personality type?

TLC – Think like your customera. How would our target audience like to receive our message? What are they looking for?b. What do they do, what do they like, and where do they spend their time?

Energy Signature – When you are notthere, how do people think of you, yourcompany or your brand?a. How do we want people to feel when they think of us?b. What do we want people to share about us with others? Is our energy good, positive, and sharable?

Connections – a scope of yourconnections and contactsa. How do people we know connect with our target audience?b. How can we leverage the names lists (ABC lists) of people we already know to connect with and gain new clients?

Social Networks – both online and offlinenetworks that you are involved witha. What organizations can we get involved with that already house our target clients?b. What groups are we already involved in (chambers, rotary, etc) that we can leverage?

The Stuff - Traditional Media (TV, newspaper,radio magazines) and all printed materials(business cards, leave behinds, expo’s etc.)a. What “stuff” are we currently using? How effective is our current “stuff”?b. Do we have a consistent brand ad message across all platforms?

Alliances – leveraging others who share thesame targeta. Who else services this audience, and how can we form an alliance to share resources, names lists, messaging, etc?b. Are there any suppliers or agencies that we can partner with and/or leverage?

Website – your online house,your real estate on the internet(claim it!)a. Is our website built for our user’s experience (and not just how WE would like to see things?)b. Is our website smart phone capable (52% of searches are done by smart phone).

Organic Marketing and Social Media Strategies for Business SuccessLearn from Sandi & Al how to market yourself using Facebook, Twitter, LinkedIn & Organic Marketing Strategies www.InSights-Group.com 810-623-5839

CD’s Available on Amazon.com Keywords: sandi maki, allan curtis

Presented by Your Name

Organic Marketing Explained Webinar by the InSights Group

by Sandi Maki on Mar 02, 2011

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Organic Marketing Explained Webinar by the InSights Group — Presentation Transcript