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MBA students of Chitkara Business School presents PO Analysis of SBI

MBA students of Chitkara Business School presents PO Analysis of SBI

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  • Very Nice Information on the SBI part. I am a huge fan of SBI.

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  • 1. Opportunity Promotional Analysis
    Submitted By: RECREATORS
    Ankush Bhatnagar
    Ritika Sharma
    Anchal Sharma
  • 2. State Bank of India
    Largest nationalized commercial bank in India
    In terms of assets, number of branches, deposits, profits and workforce.
    Headquarters in Mumbai, India and employs about 205,896 people.
  • 3.
  • 4. Investment Banking
    An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.
  • 5. Retail Banking
    Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.
  • 6. Commercial Banking
    It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.
  • 7. Private Banking
    Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.
  • 8. Asset management
    Asset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.
  • 10. Communication
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Target Markets
    Two Types:
    • Current users
    • 17. Proposed users
    Rural population
    Markets of tier II and tier III cities with MFs
    Working Class(High Net Individuals)
    Increasing Middle Class
  • 18. SBI communication Objectives can be:
    Increasing AWARENESS and KNOWLEDGE about the new and existing products
    To grab ATTENTION of consumers
    To Enhance purchase actions.
    Increase in Market Share
    and sales
  • 19. Factors Affecting Budget:
    Company strategy
    Whether the product or service is at awareness stage ,attention or reinforcement stage?
    How much aggressive competitors are?
  • 20. Create Communications Strategies
    Match with company’s strategy
    Focus on opportunities and threats
    Fit with company Image
  • 21. Matching Tactics with Strategies
    Regional language campaigning
    Product knowledge and its benefits
    Price of products according to target customer
  • 22. THANK YOU