Types of Advertisements<br />Print and Outdoor Advertisement…<br />
Types of Advertisements<br />Covert Advertisement…<br />Mujhe Kuch Kehana hai – CBZ<br />Gavaskar Border Trophy – “Man Of The Match” Hero Honda Bike <br />
Types of Advertisements<br />Public service advertisements<br /><ul><li>“DESH KI DHADKAN” has truly capture the Indian hearts, minds and souls....</li></li></ul><li>Types of Advertisements<br />Broadcast advertisements<br /><ul><li>HERO HONDA ROADIES 5.0
Immense fan following on twitter, face book, orkut .
It has approx. 1.25 lakh fan followers on face book.
Hero Honda SA RE GA MA PA</li></li></ul><li>Personal selling<br /><ul><li>Wide price range.
CSD<br />“TOUGH MEN, TOUGH BIKES FROM THE WORLD’S NO 1 TWO WHEELER COMPANY.”<br /><ul><li>Availability on all CSD area depot, anywhere in the.
All commissioned officers / staff - either recountry at CSD pricetired or currently serving in the Indian Army, Navy or Air Force - can avail of this facility.</li></li></ul><li>CORPORATE SALES<br /><ul><li>Single window processing for delivery at multiple locations
Negotiate with manufactures</li></li></ul><li>Press Release<br /><ul><li>Celebrating its 25th year, Hero Honda released an innovative music video in the month of September. Titled "Hero Honda Dhak Dhak Go“
Hero Honda recently won two very coveted awards - "The Most preferred Brand of two-wheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award". </li></li></ul><li>COMMUNICATION STRATEGY<br />The Objective<br />Enhance the image of HERO HONDA as most preferred bike of India.<br />The Goal<br />Connect with the target group as a unique lifestyle and personality brand<br />The Task<br />To be present at almost every touch point with the communication target group<br />The Challenge<br /> To break the clutter and communicate the Brand message<br />
Media Habits: find out habits and decide advertising <br />I find the newspaper supplements really worth reading<br />53%<br />I am a regular cinema goer<br />27%<br />I am a TV addict<br />45%<br />When I need information the first place I look is the internet <br />37%<br />I read a newspaper most days<br />60%<br />I listen to the radio every day<br />31%<br />