51. Types of Advertisements<br />Print and Outdoor Advertisement…<br />
52. Types of Advertisements<br />Covert Advertisement…<br />Mujhe Kuch Kehana hai – CBZ<br />Gavaskar Border Trophy – “Man Of The Match” Hero Honda Bike <br />
53. Types of Advertisements<br />Public service advertisements<br /><ul><li>“DESH KI DHADKAN” has truly capture the Indian hearts, minds and souls....</li></li></ul><li>Types of Advertisements<br />Broadcast advertisements<br /><ul><li>HERO HONDA ROADIES 5.0
54. Immense fan following on twitter, face book, orkut .
55. It has approx. 1.25 lakh fan followers on face book.
56. Hero Honda SA RE GA MA PA</li></li></ul><li>Personal selling<br /><ul><li>Wide price range.
57. Each product with multiple optional features.
58. Experience speaks.
59. First six service free
60. Once in a year free check up for hero Honda bikes from authorised company service station.
61. Good resale value.
62. Various schemes for government and military employees.</li></li></ul><li>Sales promotion<br /><ul><li>Large product portfolio starting from 37k to 95k
63. Consistent launch of variants in the same models
64. Wide range of colours available in each category
65. Vast network of more than 2100 committed Dealers and Service outlets spread across the country
66. Festive offers- Rs 1000 discount with free accidental insurance</li></li></ul><li>Sales promotion<br />Hero Honda Passport Program<br />Cash incentive program <br />
67. Sales promotion cont…<br />
68. CSD<br />“TOUGH MEN, TOUGH BIKES FROM THE WORLD’S NO 1 TWO WHEELER COMPANY.”<br /><ul><li>Availability on all CSD area depot, anywhere in the.
69. All commissioned officers / staff - either recountry at CSD pricetired or currently serving in the Indian Army, Navy or Air Force - can avail of this facility.</li></li></ul><li>CORPORATE SALES<br /><ul><li>Single window processing for delivery at multiple locations
70. No running around for documentation
71. Attractive finance options
72. Hero Honda passport unique CRM program
73. Bulk incentive scheme</li></ul> DGS&D<br /><ul><li>Sale to any Govt. Depts.. is done through DGS&D
74. Ensures quality
75. Negotiate with manufactures</li></li></ul><li>Press Release<br /><ul><li>Celebrating its 25th year, Hero Honda released an innovative music video in the month of September. Titled "Hero Honda Dhak Dhak Go“
76. Hero Honda recently won two very coveted awards - "The Most preferred Brand of two-wheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award". </li></li></ul><li>COMMUNICATION STRATEGY<br />The Objective<br />Enhance the image of HERO HONDA as most preferred bike of India.<br />The Goal<br />Connect with the target group as a unique lifestyle and personality brand<br />The Task<br />To be present at almost every touch point with the communication target group<br />The Challenge<br /> To break the clutter and communicate the Brand message<br />
77. CREATIVE ADVERTISEMENT<br />
78. Media Habits: find out habits and decide advertising <br />I find the newspaper supplements really worth reading<br />53%<br />I am a regular cinema goer<br />27%<br />I am a TV addict<br />45%<br />When I need information the first place I look is the internet <br />37%<br />I read a newspaper most days<br />60%<br />I listen to the radio every day<br />31%<br />
79. SUGGESTION FOR BUGET ALLOCATION<br />
80. Corporate Social Responsibility<br /><ul><li>Sustainable Enterprise/Vocational Training
81. The Green Supply Chain
82. Green Roof
83. Conserving energy
84. Safe manufacturing
85. Green technology
86. “We Care about How”</li></li></ul><li>YOU<br />THANK<br />