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Honda by Chitkara Business School Students

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MBA students of Chitkara Business School presenting PO Analysis of HONDA

MBA students of Chitkara Business School presenting PO Analysis of HONDA


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Transcript

  • 1. PROMOTIONAL OPPORTUNITY ANALYSIS
  • 2. HONDA SALES BY REGION
  • 3. HONDA MARKET SHARE IN PASSENGER CARS
    INDIA
  • 4. Market communication of Honda
    Projection of image as most reliable, advance technology , eco friendly cars.
    Careful and precise in advertisements
    Motivation
    Good Display for impulse buyer
    Print media- national magazines and newspapers.
    Surprise elements during the launch of every model.
    Trade fare and exhibitions
    Sponsorships
  • 5. COMMUNICATION STRATEGIES
    ADVERTISEMENTS
    (Hyperlink)
    • Advance Technology
    • 6. Honda's Environment Friendly Technology
  • SEGMENTATION
    Failure to tap Wealth at Bottom of Pyramid ::
    But HONDA has emphatically failed to capitalize India's vast middle class
  • 7. COMPETITORS COMMUNICATION STRATEGIES
    Brand endorsement through celebrities.
    Customerization and customer value.
    Frequent ads in between major shows.
    Sponsorships- Sports, Events.
    Focusing on Rural Market.
    B To G
  • 8. OPPORTUNITIES
    • Small car segment
    • 9. Export
    • 10. 2009-10 Hyundai motors India export shots up to 1,62,237 units.
    • 11. Ford India invest US$ 500 million for domestic and export purpose
    • 12. GM plans of exporting 50,000 cars manufactured in India by 2011.
    • 13. According to bloomBerg, In 2009 , India surpassed china in exports .
  • Contd….
    • Strong engineering base
    • 14. Diesel segment
    • 15. Bio-fuel segments
    • 16. Sponsorships- sports, events
    • 17. Alliances are the best opportunities
    • 18. Government sponsors stimulus package
    • 19. Big market – domestic and abroad
    • 20. SIAM estimated the growth rate of 10% to 14% in automobile sector
    • 21. Strong R&D
  • Contd…
    • B 2 G Strategies
    • 22. In SUV segments companies are not offering any products and proposals
    • 23. Liberal policies of G.O.I
    • 24. Easy loan options
    • 25. Reduction in excise duties
    • 26. Low interest rates
    • 27. Baby boomers