View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Market communication of Honda Projection of image as most reliable, advance technology , eco friendly cars. Careful and precise in advertisements Motivation Good Display for impulse buyer Print media- national magazines and newspapers. Surprise elements during the launch of every model. Trade fare and exhibitions Sponsorships
COMMUNICATION STRATEGIES ADVERTISEMENTS (Hyperlink)
SEGMENTATION Failure to tap Wealth at Bottom of Pyramid :: But HONDA has emphatically failed to capitalize India's vast middle class
COMPETITORS COMMUNICATION STRATEGIES Brand endorsement through celebrities. Customerization and customer value. Frequent ads in between major shows. Sponsorships- Sports, Events. Focusing on Rural Market. B To G