Honda by Chitkara Business School Students

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MBA students of Chitkara Business School presenting PO Analysis of HONDA

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Honda by Chitkara Business School Students

  1. 1. PROMOTIONAL OPPORTUNITY ANALYSIS<br />
  2. 2. HONDA SALES BY REGION<br />
  3. 3. HONDA MARKET SHARE IN PASSENGER CARS<br /> INDIA<br />
  4. 4. Market communication of Honda<br /> Projection of image as most reliable, advance technology , eco friendly cars.<br />Careful and precise in advertisements<br />Motivation<br />Good Display for impulse buyer<br />Print media- national magazines and newspapers.<br />Surprise elements during the launch of every model.<br />Trade fare and exhibitions <br />Sponsorships<br />
  5. 5. COMMUNICATION STRATEGIES<br />ADVERTISEMENTS<br />(Hyperlink)<br /><ul><li>Advance Technology
  6. 6. Honda's Environment Friendly Technology</li></li></ul><li>SEGMENTATION<br />Failure to tap Wealth at Bottom of Pyramid :: <br /> But HONDA has emphatically failed to capitalize India's vast middle class <br />
  7. 7. COMPETITORS COMMUNICATION STRATEGIES<br />Brand endorsement through celebrities.<br />Customerization and customer value.<br />Frequent ads in between major shows.<br />Sponsorships- Sports, Events.<br />Focusing on Rural Market.<br />B To G<br />
  8. 8. OPPORTUNITIES<br /><ul><li>Small car segment
  9. 9. Export
  10. 10. 2009-10 Hyundai motors India export shots up to 1,62,237 units.
  11. 11. Ford India invest US$ 500 million for domestic and export purpose
  12. 12. GM plans of exporting 50,000 cars manufactured in India by 2011.
  13. 13. According to bloomBerg, In 2009 , India surpassed china in exports .</li></li></ul><li>Contd….<br /><ul><li> Strong engineering base
  14. 14. Diesel segment
  15. 15. Bio-fuel segments
  16. 16. Sponsorships- sports, events
  17. 17. Alliances are the best opportunities
  18. 18. Government sponsors stimulus package
  19. 19. Big market – domestic and abroad
  20. 20. SIAM estimated the growth rate of 10% to 14% in automobile sector
  21. 21. Strong R&D </li></li></ul><li>Contd…<br /><ul><li>B 2 G Strategies
  22. 22. In SUV segments companies are not offering any products and proposals
  23. 23. Liberal policies of G.O.I
  24. 24. Easy loan options
  25. 25. Reduction in excise duties
  26. 26. Low interest rates
  27. 27. Baby boomers</li></li></ul><li>

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