Haldiram - MBA students of Chitkara Business School

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PO Analysis

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Haldiram - MBA students of Chitkara Business School

  1. 1. Tentative Opportunity AnalysisFor <br />
  2. 2.
  3. 3. Competitors<br />Fritolay, ITC, Parle (chips)<br />Fritolays-Lehar, Bikaner (Mixtures)<br />HUL- Kissan, GopalJi, Hamdard, Fun Foods, Mapro, Kraftfoods- Hershey’s (Flavoured Syrup)<br />Traditional food outlets & sweet shops on local level.<br />S&A Foods (Sweets)<br />
  4. 4. Competitor Analysis<br />MNC’s with high and diversified communication.<br />Competitor’s Wide SKU’s and product line.<br />Competition has Wide and penetrated distribution network.<br />
  5. 5. Target Market<br />Geographic—<br />Mainly exports.<br />Food chain in metro 2tier and 3tier cities.<br />SKU’s present in all major TT’s and MT’S<br /><ul><li>Demographic -- </li></ul>Adoloscents<br />GenX<br />Young Boomers<br />Old boomers<br />NOTE: Looked upon as a provider to the affluent segment .<br />
  6. 6. Communication Objective<br />Increase category demand.<br />Awareness through presence (distribution).<br />Repeat purchase.<br />
  7. 7. Opportunity For Communication Strategies & Tactics<br />New segment<br />Demographics (people in late 50’s to 70’s) with products such as Sugar free Sweets and Low cholesterol mixtures.<br />2 and 3 tier cities with Ice-cream carts invading HUL’s market.<br />Geographic<br />Entering new geographies which are highest in terms of convenient food consumption.<br />
  8. 8. Contd…<br />New product line<br />Sugar free ice-creams and sweets.<br />Products according to local needs of the international geographies.<br />New B2B markets<br />Institutions – hotels, pick n moves, offices, schools, colleges. <br />Airline catering.<br />
  9. 9. Marketting budget<br /><ul><li>Advertising – 35%
  10. 10. Consumer promotions – 15%
  11. 11. Trade promotions – 50%</li></li></ul><li>Opportunity for Communication<br />Lacks in multi-media advertisements.<br />Pulsating communication needed.<br />Huge potential for communicating through events.<br />Should enter through its smaller food chain outlets in sub-urbs as well.<br />Need to work on extensive visual merchandising(they are present but not visible).<br />
  12. 12. THANK YOU<br />

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