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FMCG
 

FMCG

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Presentation by students of Chitkara Business School

Presentation by students of Chitkara Business School

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    FMCG FMCG Presentation Transcript

    • PRESENTATION ON FMCG INDUSTRYOF INDIA PRESENTED BY: Chitkara Business School RS4
    • EVALUATION ON FMCG INDUSTRY
    • MARKET SIZE OF INDUSTRYHousehold Care Personal Wash DetergentsPersonal Care Skin Care Hair Care Shampoos Oral Care
    • MARKET SIZE OF INDUSTRY…..Food & Beverages Food Segment Tea CoffeeGrowth Prospect Large Market
    • MAJOR PLAYERSCompany Sales as on 31 March Product segment 2010 (US$ mn)Britannia Industries Ltd 785.5 Tiger, Good Day, Marie GoldColgate Palmolive India Ltd 408.8 Colgate, Palmolive, Axion, Dish WashDabur India Ltd 706.5 Dabur Amla, Vatika, Fem, Dabur Gulabri, Dabur Chyawanprash, HajmolaGlaxoSmithKline Consumer 421.9 Horlicks, Boost, Maltova, Eno, IodexHealthcare India LtdGodrej Consumer Products Ltd 425.2 Ezee, Godrej Dish Wash Cinthol,(GCPL) Color Soft FairGlow, No 1, KeshKala.Gujarat Cooperative Milk Marketing 1,700 AmulFederation (AMUL)Hindustan Unilever Ltd. 3,700.8 Lakme, Lifebuoy, Lux, Pepsodent, Sunsilk, Ponds, Rexona, Vaseline, Fair and Lovely, Dove, Pears, Active Wheel, Rin, Surf Excel.Indian Tobacco Co. Ltd. 758.7 Aashirvaad, Sunfeast, Fiama Di
    • MARKET SHARE OF MAJOR PLAYERS WWW.GHALLABHANSALI.COMCOMPANY Market share MARKET SHAREHindustan unliver 36.4%ltd. HUL 36.4%Indian tobacco 30% ITC 30%companyNestle 8.2% Nestle 8.2% BritaniaBritania 6% 6.0% Dabur 4.3%Dabur 4.3% Others 15.1%Others 15.1%
    • MAJOR CHALLENGES TO THE INDUSTRY Inadequate distribution network. High competition between large and small players. Taylor made products with attractive packaging. Collaboration and partnership do work !!! Reach and role of distribution. Low price high quality, high price high quality or low quality equivalent to price Competent front end sales force. Technology
    • GLOBAL PLAYER IN INDIA Hindustan Unilever Limited Procter & Gamble Limited (P&G) Godrej Consumer Products Limited (Godrej) Dabur India Limited (Dabur) Colgate-Palmolive (India) Limited Nestle India Limited
    • MARKET SEGMENTFOOD PRODUCTS IS THE LARGEST CONSUMPTION CATEGORY ININDIA, ACCOUNTING FOR NEARLY 21 PER CENT OF THE COUNTRY‘S GDP. Indian FMCG market segment WWW.IBEF.ORG Baby Care 2% Fabric Care 12% Food Products 43% Hair Care 8% Household 4% OTC Products 4% Others 5% Personal Care 22%
    • ADVANTAGE TO INDIA WWW.GOOGLE.COM LARGE AND GROWING YOUTH POPULATION EMERGENCE OF INFRASTRUCTURE ORGANISEDRETAIL DEVELOPMENT BUSINESS Advantage India SIGNIFICANT INCREASE IN GROWING CONSUMPTION URBANISATION LEVELS INCREASING DISPOSABLE INCOME
    • SWOT ANALYSIS OF FMCG INDUSTRYSTRENGTHS Low operational costs Presence of established distribution networks in both urban and rural areas Presence of well-known brands in FMCG sector
    • WEAKNESSES Lower scope of investing in technology and achieving economies of scale, especially in small sectors. Low exports levels "Me-tooʺ products, which illegally mimic the labels of the established brands. These products narrow the scope of FMCG products in rural and semi-urban market.
    • OPPORTUNITIES Untapped rural market Rising income levels, i.e. increase in purchasing power of consumers Large domestic market- a population of over one billion. Export potential High consumer goods spending
    • THREATS Removal of import restrictions resulting in replacing of domestic brands. Slowdown in rural demand Tax and regulatory structure
    • TRENDS & PLAYERS The Structure Critical operating rules in Indian FMCG sector Majority of the product classes require very low investment in fixed assets Existence of contract manufacturing Marketing assumes a significant place in the brand building process Providing good price points is the key to success
    • TOP EXECUTIVES OF FMCG COMPANIES
    • YOGESH CHANDER DEVESHWARBorn on 4 Feb,1947Chairman of ITC LimitedEducationBachelor of Technology Degree in Mechanical Engineeringfrom the Indian Institute of Technology,Delhi in 1968AMP Diploma from Harvard Business School, United StatesCarrerHonours & Awards
    • PAUL BULCKE Born on 1954 CEO of Nestle on 20th Sep,2007 Education graduated as a commercial engineer at the Katholieke Universiteit Leuven and is an alumnus of the Vlerick Leuven Gent Management School. He also, attended the program for Executive Development at the Swiss leading business school International Institute for Management Development, IMD in Lausanne.
    • ROBERT A MCDONALD Born on 20th June,1953 President & CEO of Procter & Gamble Early Life & Carrer Awards & Positions In 2007, McDonald received the inaugural Leadership Excellence Award from the U.S. Naval Academy and Harvard Business Review