Big bazzar by Chitkara Business School


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MBA students of Chitkara Business School presents PO Analysis of Big Bazar

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Big bazzar by Chitkara Business School

  1. 1. Promotional opportunity analysis.<br />Submitted by:-<br /> Group name:- THE YOKES<br /> Members:- Darpan<br />Sahilsetia<br />AnupamGodiyal.<br />AshishMathur.<br />
  2. 2. Retail Industry<br />The retail industry emerged in the US in the eighteenth century<br /> <br />Specialty stores were developed only in those areas that had a population of above 5,000. <br />Super markets flourished in the US and Canada with the growth of suburbs after World War II. <br />
  3. 3. Major Retailers in India  <br />Pantaloon<br />Tata Group<br />RPG Group<br />Reliance<br />AV Birla Group<br />
  4. 4. Big bazaar<br />
  5. 5. Introduction<br />A chain of shopping malls in India owned by KishoreBiyani’s Pantaloon Group.<br />Provides the best products at the best price.<br />Reflect the look and feel of Indian bazaars at their modern outlets .<br />All over India, Big Bazaar attracts a few thousand customers on any regular day.<br />
  6. 6. Product category of big bazaar <br />
  7. 7. Challenges <br />Largely urban phenomenon, pace of growth is still slow.<br />Not being recognized as an industry in India so availability of finance is low.<br />New market players.<br />High cost of real estate.Lack of infrastructure.Protest against retail sector<br />
  8. 8. Promotional activity <br />Low prices on Wednesday<br />Concept of Big Day<br />Promotional offers –<br />KhushiKiBarsaat<br />Happy Father’s Day.<br />Future card.<br />Gift to every 100th customer.<br />
  9. 9. cont.<br />SS4D.<br />Exchange Mela<br />Festival offers.<br />Kids show.<br />Time prices.<br />Summer vacation offers.<br />Road shows.<br />Advertising in different media.<br /> Print media.<br /> F.M <br /> Television<br /> Hoardings.<br />
  10. 10. Swot analysis<br />
  11. 11. Opportunities for big bazaar<br />Big Bazaar ensures that no other kirana store / departmental store are offering considerable discount compared to its own price. This helped Big Bazaar in being the "value for money" store.<br />Big Bazaar scores high on product mix as compared to kirana store.<br />Cheap and local products are heavily stocked in Big Bazaar which make it easier to attract lower middle class category of customers.<br />
  12. 12. Cont.<br />Promotion of kirana is rare event but Big Bazaar used this channel efficiently to establish itself as national brand.<br />Customer loyalty resulting in high up sell, i.e., selling to existing customers.<br />
  13. 13. Target customer <br />Big Bazaar targets higher and upper middle class customers <br />The large and growing young working population is a preferred customer segment .<br />Big Bazaar specifically targets working women and home makers who are the primary decision makers.<br />
  14. 14. Suggestions <br />Retailing through internet and web based technology.<br />They should reduce their price during recession period.<br />Understand consumer preferences towards global expansion.<br />
  15. 15. Recommendations<br />Big bazaar should keep offers in regular intervals so that there should not be a long term gap, because offer is the most influencing factor which is responsible for customer purchase decision.<br />And they also concentrate on T V advertisement they should show ads and promotional offers in a regular interval in three languages like Kannada Hindi English.<br />Hoarding should be placed uncovered area.<br />