Retail Formats of Big bazaar
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Retail Formats of Big bazaar Presentation Transcript

  • 1. EXHAUSTIVE RETAIL FORMATS OF BIG BAZAAR
    • Ramneek S Sandhey(46)
    • MBA (M&S) Section E
  • 2. About Big Bazaar
    • Big Bazaar is a hyper mart chain of development stores in India.
    • It has 104 (2009) outlets in India.
    • Parent group is Future group.
    • The owner is Kishore Biyani (CEO).
    • Founded in 2001.
    • Head quarters are in Jogeswari,Mumbai.
    • Website is www.bigbazar.com .
    • It deals with retail.
  • 3.
    • “ Is se sasta aur achha kahin nahi.”
  • 4. TARGET AUDIENCE
    • Big Bazaar targets Middle and upper-middle class customers .
    • The large and growing young working population is a preferred customer segment .
    • Big Bazaar specifically targets working women and home makers who are the primary decision makers.
  • 5.
    • SUPPLY CHAIN……
  • 6.
    • MANUFACTURING FIRM
    • C&F AGENTS
    • BIG BAZAAR
    • END USER
    KIRANA STORES
  • 7.  
  • 8.
    • RETAILING :
    • The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.
  • 9. RETAIL FORMAT
    • This is the general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising; examples include mail-order retailers (non-store-based) and department-store retailers.
  • 10. PRODUCT RANGE IN BIG BAZAAR
  • 11. PRODUCT MIX
  • 12. ELECTRONICS BAZAAR FASHION & JEWELLERY FURNITURE BAZAAR CHILD CARE & TOYS OTHER SERVICES
    • Living Room
    • Bed Room
    • Kitchen
    • Dinning Rooms
    • Kids Room
    • Been Bags
    • Paintings
    • Decorative Items
      • Television sets
      • Washing Machines
      • Refrigerator
      • Personal Care
      • mBazaar
      • Microwaves
      • Small Appliances
      • Laptops
      • Computer Accessories
      • Kitchen Appliances
    • Footwear Bazaar
    • Beauty Care
    • Navara
    • Star Parivar
    • Meena Bindre
    • Kids Wear
    • Toy Bazaar
    • Stationary
    • Child Care
    • Mr. right
    • Bakery
    • Loot Mart
    • Tulsi
    • Future Money
    • Future Generally
  • 13.  
  • 14. 1.The Great Exchange Offer
    • Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008.
    • Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.
  • 15.
    • 1 Kg Newspaper…………………………………………...Rs25
    • 1 Kg Plastic/Leather……………………………………….Rs75
    • 1 Kg Footwear……………………………………………...Rs100
    • 1Kg Bottle…………………………………………………..Rs15
    • 1Kg Tyres………………………………………………….. Rs50
    • 1Kg Furniture………………………………………………. Rs75
  • 16. 2.Sabse Saste Teen Din (Big days)
    • “ 26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din.
    • JVC camera video camera was available at Rs.9700 whose MRP. was Rs.16990
  • 17. 3.Wednesday Bazaar – “Hafte ka sabse sasta din”
    • In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka Sabse Sasta Din” with the aim to give homemakers the power to save the most on this day of the week
  • 18.  
  • 19.
    • “ Rich people love less prices, but the poor desperately require them”
  • 20. 1.PSYCHOLOGICAL PRICING
  • 21. 2. Value Pricing
    • It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price.
  • 22. 3.TIME PRICING
    • Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.
  • 23. 4.Bundling
  • 24.  
  • 25.  
  • 26. Guerrilla Marketing Strategy marketing strategy
  • 27.
    • VISUAL MERCHANDISING………
  • 28.
    • VM is art and science of displaying merchandise within store, it is about implementing effective design, ideas to educate customer, create desire and finally increase store traffic and sales volume.
  • 29. POP’s
    • BULK BREAKING.
    • SPATIAL CONVENIENCE.
  • 30.
    • SHELF SPACE CONTROVERSY OF BIG BAZAAR WITH KELLOG’S……
  • 31.
    • CASE STUDY……..
  • 32.
    • WHY RECESSION DIDN’T DENT BIG BAZAAR??????
  • 33. 1.STRATEGIES ADOPTED TO NULLIFY THE EFFECT OF RECESSION.
    • Sabse Saste Teen Din (2006)
    • Hafte Ka Sabse Sasta Din (2007)
    • The Great Exchange Offer (2008)
  • 34. 2.EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE
    • Kishore Biyani is reported to have said that the word ‘Bazaar’ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel , and ‘big’ came about because this was a much larger concept than just a regular market.
  • 35.
    • IMPLEMENTATION OF MARKETING CONCEPTS ON BIG BAZAAR AND THEIR CORELATION with it’s retail formats…..
  • 36.
    • 1.LIFE CYCLE….
  • 37.  
  • 38.
    • 2. BIG BAZAAR AT BCG MATRIX……….
  • 39.  
  • 40.  
  • 41.
    • Strengths:
    • 1) Variety of products available under one roof.
    • 2) Good brands available at affordable prices.
    • 3) Cheap goods available to the consumers due to the absence of middlemen.
  • 42.
    • Weakness:
    • 1) High attrition rate.
    • 2) Employees are not well trained in handling esteemed customers.
    • 3) They don’t use costly methods of advertising.
    •  
    •  
  • 43.
    • Opportunities:
    • 1) Huge potential rural market to be tapped
    • 2) Opportunities available in the cosmetics industry
    •  
  • 44.
    • Threats:
    •  
    • 1) Many major players are foraying in the retail sector like walmart, reliance which may hamper their margins
    • 2) Customers may lose their trust on the company due to the supply of substandard products and may even switch to some other company
  • 45. RECOMMENDATIONS
    • Can start a concept of “HAPPY HOURS”.
    • Can initiate various Student Plans.
    • Can look to target Rural Market.
  • 46.
    • THANK YOU……….