June: The beginning of rNews - Evan at SemTech 2010\nNovember 5 - Rome: chartered\ninternal discussions about NYT draft\nMarch 9 - Dubai: rNews 0.1\nlots of feedback, changes and additions\nJune 9 - Berlin: rNews 0.5\nJune 28: rNews 0.6\nSeptember 6: rNews 0.7 [aligned w/ schema.org]\nOctober 7 - Vienna: rNews 1.0\n\n
In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
\\In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
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on a location, lat/long wasn't sufficient\nfeedback made us think how to offer a better geo object\nthe result: geonames.org alignment\n\n
Thomson Reuters said: "we're proud of our editors" -- so we added the editor property\n\n
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Using structured data search engines, social networks and other sites can attractively format links back to your site, potentially increasing referral traffic.\n
Story components which are obvious to a person… STORYPHOTO
...are not so obvious to a machine. STORYPHOTO
The Problem of Structured Data Modern Web Sites Built with 3 Tier Display Architecture • Data Tier: Database Tier Where Content Lives. • Presentation Tier: HTML Document that is sent to user. • Logic Tier: Software Logic that reads from the Data Tier and outputs the Tier Presentation Tier. Data Tier 7
The Problem Of Structured Data: Continued Data Tier Logic Tier Display TierLabel Type Value <html> <head>id number 1248069162607 <title> New Web Code Draws Concern...Headline text New Web Code Draws Concern... </title>Byline text By TANZINA VEGA </head> <body>Date date 20101010 <div>Body text In the next few years, a powerful... New Web Code Draws Concern... </div>Length number 1123 <div>Tag text Privacy By TANZINA VEGA </div>Tag text Computers and the Internet <div>Tag text Web Browsers October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> Content very well structured on Data </html> Tier, but all of this structure is lost in translation to presentation tier. 8
The Problem Of Structured Data: Continued<html> Display Tier ? <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> = New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> Search engines, social October 10, 2010 networks, aggregators and </div> <div> other sites only see the In the next few years, a powerful... </div> Display Tier, and cannot </body></html> leverage the underlying structure of the data. 9
streetAddress url postOfficeBoxNumber email addressLocality faxNumber addressRegion telephone addressCountry postalCode PostalAddresshonorificPrefixgivenNameadditionalNamefamilyName address address addresshonorificSuffix tickerSymbol point circle elevation featureCode polygon geo box Coordinates line Geo Place Coordinates Organization name
How Does rNews Fit in With ExistingIPTC StandardsNewsML NITF rNews CMSXML HTML feeds publisher web 25
The Way to rNews
The Way To rNews June: Genesis of rNews - Evan at SemTech 20102010 November 5 - Rome: chartered internal discussions about NYT draft March 9 - Dubai: rNews 0.12011 lots of feedback, changes and additions June 9 - Berlin: rNews 0.5 June 28: rNews 0.6 September 6: rNews 0.7 [aligned w/ schema.org] October 7 - Vienna: rNews 1.0 27
Engaging Our Community 28
Engaging Our Community 29
Engaging Our Community 30
Engaging Our Community 31
Feedback we incorporated... point circle latitude elevationlongitude polygon altitude box line Geo Location Coordinates 32
Feedback we incorporated... editor Person NewsItem 33
Benefit #2: Better AnalyticsJavascript can extract richer news metadata Analytics per item, not just per page 36
Benefit #3: Better Ad Placement Leverage metadata not just textAvoid unfortunate juxtapositions 37
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This class contains derivativesof IPTC rNews properties.rNews is a data model ofpublishing metadata withserializations currentlyavailable for RDFa as well asHTML5 Microdata. Moreinformation about the IPTC andrNews can be found atrnews.org. 40
The Association of Educational Publishers