rNews 1.0  Embedded Data For The News Industry                      1
...And 50Others            3
Story components which are obvious to a person…     STORYPHOTO
...are not so obvious to a machine.   STORYPHOTO
The Problem of Structured Data Modern Web Sites Built with 3 Tier                               Display Architecture  • D...
The Problem Of Structured Data:           Continued            Data Tier                                      Logic Tier  ...
The Problem Of Structured Data:    Continued<html>          Display Tier                                        ?  <head> ...
Semantic Markup StandardsMicroformats      RDFa         Microdata        JSON  First        Official     Unofficial   ...
rNews Defined  rNews is a data model for  embedding machine-readable  publishing metadata in web  documents and a set of  s...
rNews is a data model                                          PostalAddress                         address     address  ...
for embedding machine-readablepublishing metadata in webdocumentsHeadlineBylineTagsCreator...                             ...
and a set of suggested implementations           RDFa      Microdata          Today       Today                           ...
rNews - Working Example                          15
!+,-./012345678429:;</4=>??@#/??-0-4AB0C;4!D*40EFGHI6IJGF8??3K=44=566LM??NNNDN#DJEO?0P?Q5678!?-0-?Q5678!>6EFGHI6IJGF8DR6R=...
HTML 5 Microdata<!DOCTYPE HTML><html itemscope itemtype="http://schema.org/NewsArticle" ><head> <style type="text/css">@im...
RDFa<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"><html xmlns:rne...
PostalAddress                  address     address                            address                                     ...
NewsItem       headline   identifier    description   genre    dateCreated   version   dateModified   dateline  datePublis...
heightwidthencodingFormattranscriptdurationImageObjectVideoObjectAudioObject
articleBodyarticleSection     wordCount     printPage   printColumn  printEdition  printSection    Article
CommentcommentTextcommentTimereplyToUrl              23
streetAddress                                  url                   postOfficeBoxNumber                          email   ...
How Does rNews Fit in With ExistingIPTC StandardsNewsML NITF                         rNews              CMSXML            ...
The Way to rNews
The Way To rNews        June: Genesis of rNews - Evan at SemTech 20102010        November 5 - Rome: chartered        in...
Engaging Our Community                         28
Engaging Our Community                         29
Engaging Our Community                         30
Engaging Our Community                         31
Feedback we incorporated...                                         point                                         circle l...
Feedback we incorporated...           editor Person                   NewsItem                                     33
rNews    BenefitsOr Why You Should Care     About rNews
Benefit #1: Better LinksWith StructuredDataNo StructuredData                                   35
Benefit #2: Better AnalyticsJavascript can extract richer news metadata    Analytics per item, not just per page           ...
Benefit #3: Better Ad Placement                    Leverage metadata                       not just textAvoid unfortunate j...
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This class contains derivativesof IPTC rNews properties.rNews is a data model ofpublishing metadata withserializations cur...
Introduction To rNews 1.0
Introduction To rNews 1.0
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Introduction To rNews 1.0

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Introduction to rNews Version 1.0

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  • http://www.nytimes.com/2011/04/13/world/middleeast/13bieber.html\n
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  • June: The beginning of rNews - Evan at SemTech 2010\nNovember 5 - Rome: chartered\ninternal discussions about NYT draft\nMarch 9 - Dubai: rNews 0.1\nlots of feedback, changes and additions\nJune 9 - Berlin: rNews 0.5\nJune 28: rNews 0.6\nSeptember 6: rNews 0.7 [aligned w/ schema.org]\nOctober 7 - Vienna: rNews 1.0\n\n
  • In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
  • \\In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
  • In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
  • In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
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  • on a location, lat/long wasn&apos;t sufficient\nfeedback made us think how to offer a better geo object\nthe result: geonames.org alignment\n\n
  • Thomson Reuters said: &quot;we&apos;re proud of our editors&quot; -- so we added the editor property\n\n
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  • Using structured data search engines, social networks and other sites can attractively format links back to your site, potentially increasing referral traffic.\n
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  • Transcript of "Introduction To rNews 1.0 "

    1. 1. rNews 1.0 Embedded Data For The News Industry 1
    2. 2. ...And 50Others 3
    3. 3. Story components which are obvious to a person… STORYPHOTO
    4. 4. ...are not so obvious to a machine. STORYPHOTO
    5. 5. The Problem of Structured Data Modern Web Sites Built with 3 Tier Display Architecture • Data Tier: Database Tier Where Content Lives. • Presentation Tier: HTML Document that is sent to user. • Logic Tier: Software Logic that reads from the Data Tier and outputs the Tier Presentation Tier. Data Tier 7
    6. 6. The Problem Of Structured Data: Continued Data Tier Logic Tier Display TierLabel Type Value <html> <head>id number 1248069162607 <title> New Web Code Draws Concern...Headline text New Web Code Draws Concern... </title>Byline text By TANZINA VEGA </head> <body>Date date 20101010 <div>Body text In the next few years, a powerful... New Web Code Draws Concern... </div>Length number 1123 <div>Tag text Privacy By TANZINA VEGA </div>Tag text Computers and the Internet <div>Tag text Web Browsers October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> Content very well structured on Data </html> Tier, but all of this structure is lost in translation to presentation tier. 8
    7. 7. The Problem Of Structured Data: Continued<html> Display Tier ? <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> = New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div>  Search engines, social October 10, 2010 networks, aggregators and </div> <div> other sites only see the In the next few years, a powerful... </div> Display Tier, and cannot </body></html> leverage the underlying structure of the data. 9
    8. 8. Semantic Markup StandardsMicroformats RDFa Microdata JSON  First  Official  Unofficial  Official  Simple  Complex  Flexible  Developers  Rigid  OpenGraph  Schema.org  External 10
    9. 9. rNews Defined rNews is a data model for embedding machine-readable publishing metadata in web documents and a set of suggested implementations. 11
    10. 10. rNews is a data model PostalAddress address address address geo Coordinates Geo Person Location Coordinates Organization creator creator editor name editor contributor contributor provider provider copyrightHolder Concept copyrightHolder accountablePerson sourceOrganization about mentions Comment comment NewsItem associatedMedia associatedArticle ImageObject VideoObject Article AudioObject 12
    11. 11. for embedding machine-readablepublishing metadata in webdocumentsHeadlineBylineTagsCreator... 13
    12. 12. and a set of suggested implementations RDFa Microdata Today Today 14
    13. 13. rNews - Working Example 15
    14. 14. !+,-./012345678429:;</4=>??@#/??-0-4AB0C;4!D*40EFGHI6IJGF8??3K=44=566LM??NNNDN#DJEO?0P?Q5678!?-0-?Q5678!>6EFGHI6IJGF8DR6R=S44 "+!"#$S #+!%&S+?!%&S $+()*S %444++,S &4444++,S 4444444++,ST88IUH4TEU44VL8I6DDD+?+,S (444444++,SKT0.40FWUH44/J77FGR+?+,S )444444++,S!*44444444++#-44HEXY=I7O?8IZ[FHF7L8UEU]6UEHD^LO=?S!!44444444++,S/EURI6M4_JEFG40J7FHU`IX?PU]6UEH+?+,S!"444444444++,SPUZU84aIO56UEH446FWUDDD+?+,S!#444444+?+,S!$444444++,S:[4V03b3K4;3344C13PV+?+,S!%444444++,S@TVB<K_0.K44c4CFEX54"$d4"*!!+?+,S!&444444++,S!44444444+.SBF`IGO448FEOU8[4H]XXUURURDDD+?.S!(444444+?+,S!)444444++,S"*44444444+.S+&445EUaY=566LM??NNNDG[6I7UHDXJ7?XJG6UG6?5U8L?EIO56H?XJL[EIO56?XJL[EIO56>GJ6IXUD5678=S"!44444444444e4/JL[EIO5644"*!!""444444444+?&S+/.&0S05U4KUN41JEW440I7UH44/J7LFG[+?/.&0S+?.S"#44444444+.S+&445EUaY=566LM??NNNDG[6I7UHDXJ7?EUa?7U7ZUEXUG6UE?5U8L?FOEUUD5678=S"$44444444444-IHX8FI7UE"%444444444+?&S+?.S"&4444444+?+,S"4444+?+,S"(44444++,S")444444++,S#*44444444++,SVUX6IJG+?+,S#!44444444++,S@JE8R+?+,S#"444444+?+,S##444444++,S0FOH+?+,S#$4444444++,S#%44444444++,S#&4444444444++,S2UJL8U+?+,S#4444444444++,SfFRRFaId4C]F77FE44U8>+?+,S#(44444444+?+,S#)444444+?+,S444444$*444444++,S$!44444444++,S-IHX]HHIJG44g#h+?+,S$"44444444++,S$#4444444444++,SVJ465U4i]UH6IJG44IHDDD=+?+,S$$4444444444++,S$%4444444444+&445EUaY=566LM??6I7UHLUJL8UDG[6I7UHDXJ7?`IUN?]HUE?""$"("?FX6I`I6IUHD5678=S/5]XW+?&S+?+,S$&4444444444++,SCFEX54"%65d44"*!!4(M"4F7+?+,S$44444444+?+,S$(444444+?+,S$)4444+?+,S%*444+?+,S%!+?()*S%"+?!"#$S 16
    15. 15. HTML 5 Microdata<!DOCTYPE HTML><html itemscope itemtype="http://schema.org/NewsArticle" ><head> <style type="text/css">@import url(css/iptc_times2.css);</style> <meta itemprop="dateCreated" content="2011-03-23"/> <meta itemprop="description" content="The questions about the command..."/> <meta itemprop="inLanguage" content="en-US"/> <meta itemprop="thumbnailUrl" content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/> <meta itemprop="genre" content="Current"/> <meta itemprop="id" content="1248069687395"/> <meta itemprop="version" content="2"/> <meta itemprop="publishingPrinciples" content="http://www.nytco.com/press/ethics.html"/> <meta itemprop="wordCount" content="879"/></head><body> <div style="height:900px" class="article"> <div class="a_column"> <div itemprop="headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div> <div itemprop="alternativeHeadline" class="rider">NATO Takes Command</div> <div itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject"> <img itemprop="URL" class="image" src="img/libya_sample_reuters.jpg"/> <div class="image_credit">Credit: <span itemprop="creator" itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Goran Tomasevic</span> </span> / <span itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">Reuters</span> <meta itemprop="tickerSymbol" content="NYSE TRI"/> </span> </div> 17
    16. 16. RDFa<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"><html xmlns:rnews="http://dec.iptc.org/rnews/0.1/"><head> <style type="text/css">@import url(css/iptc_times2.css);</style></head><body> <div class="article" style="height:623px"> <div class="a_column"> <div property="rnews:headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div> <div class="rider">NATO Takes Command</div> <div class="main_image"> <img class="image" src="img/libya_sample_reuters.jpg"/> <div class="image_credit">Credit: Goran Tomasevic/Reuters</div> <div class="image_caption"> Rebel fighters take cover during a shelling near Ajdabiyah, Libya on Thursday. </div> </div> <div rel="rnews:createdBy" class="byline">By <span about="http://demo.iptc.org/per/steven_lee_myers" typeof="rnews:Person"> <span property="rnews:name">STEVEN LEE MYERS</span> </span> </div> <div class="publication_date"> <span property="rnews:dateline">WASHINGTON</span> | <span property="rnews:dateCreated" content="2011-03-24">March 24, 2011</span> </div> 18
    17. 17. PostalAddress address address address geo Coordinates Geo Person Location Coordinates Organization creator creator editor name editor contributor contributor provider provider copyrightHolder Concept copyrightHolder accountablePerson sourceOrganization about mentionsComment comment NewsItem associatedMedia associatedArticleImageObjectVideoObject ArticleAudioObject
    18. 18. NewsItem headline identifier description genre dateCreated version dateModified dateline datePublished interactionCount inLanguage discussionUrl thumbnailUrl alternativeHeadline usageTerms publishingPrinciplescopyrightNotice copyrightYear 20
    19. 19. heightwidthencodingFormattranscriptdurationImageObjectVideoObjectAudioObject
    20. 20. articleBodyarticleSection wordCount printPage printColumn printEdition printSection Article
    21. 21. CommentcommentTextcommentTimereplyToUrl 23
    22. 22. streetAddress url postOfficeBoxNumber email addressLocality faxNumber addressRegion telephone addressCountry postalCode PostalAddresshonorificPrefixgivenNameadditionalNamefamilyName address address addresshonorificSuffix tickerSymbol point circle elevation featureCode polygon geo box Coordinates line Geo Place Coordinates Organization name
    23. 23. How Does rNews Fit in With ExistingIPTC StandardsNewsML NITF rNews CMSXML HTML feeds publisher web 25
    24. 24. The Way to rNews
    25. 25. The Way To rNews  June: Genesis of rNews - Evan at SemTech 20102010  November 5 - Rome: chartered  internal discussions about NYT draft  March 9 - Dubai: rNews 0.12011  lots of feedback, changes and additions  June 9 - Berlin: rNews 0.5  June 28: rNews 0.6  September 6: rNews 0.7 [aligned w/ schema.org]  October 7 - Vienna: rNews 1.0 27
    26. 26. Engaging Our Community 28
    27. 27. Engaging Our Community 29
    28. 28. Engaging Our Community 30
    29. 29. Engaging Our Community 31
    30. 30. Feedback we incorporated... point circle latitude elevationlongitude polygon altitude box line Geo Location Coordinates 32
    31. 31. Feedback we incorporated... editor Person NewsItem 33
    32. 32. rNews BenefitsOr Why You Should Care About rNews
    33. 33. Benefit #1: Better LinksWith StructuredDataNo StructuredData 35
    34. 34. Benefit #2: Better AnalyticsJavascript can extract richer news metadata Analytics per item, not just per page 36
    35. 35. Benefit #3: Better Ad Placement Leverage metadata not just textAvoid unfortunate juxtapositions 37
    36. 36. 38
    37. 37. 39
    38. 38. This class contains derivativesof IPTC rNews properties.rNews is a data model ofpublishing metadata withserializations currentlyavailable for RDFa as well asHTML5 Microdata. Moreinformation about the IPTC andrNews can be found atrnews.org. 40
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