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High ground
 

High ground

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High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It ...

High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO’s office where corporate wide strategic decisions are made.

http://sandersconsulting.com/the-training/high-ground-brand-consulting

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    High ground High ground Presentation Transcript

    • Move into Consulting. Control Your Future!
      A powerful one-day training session designed to help you differentiate your marketing communications company
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      Clients moved to direct and promotion
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      Clients moved to in-house
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      Clients took away media buying
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      Clients using more Freelancers and design shops
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      Clients using internet agencies
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      More consultants and brand advisors
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      Creative solutions via the web
    • At High Ground you can learn how to overcome the many competitive obstacles agencies face
      The World Agencies HAD
      The World Agencies Have LEFT
    • At High Ground learn how to re-brand your firm and differentiate yourself
      Yesterday…
      Advertising Agencies
      Communication Vendors
    • At High Ground learn how to re-brand your firm and differentiate yourself
      Yesterday…
      Advertising Agencies
      Today…
      Marketing Consultants
      Communication Vendors
      Brand Consultants
      Advertising Agencies
      Communication Vendors
      Communication Vendors
    • At High Ground learn how to re-brand your firm and differentiate yourself
      Yesterday…
      Advertising Agencies
      Today…
      Marketing Consultants
      Communication Vendors
      Brand Consultants
      MgtConsultants
      Tomorrow?
      Advertising Agencies
      MarketingConsultants
      Communication Vendors
      Communication Vendors
      Brand Consultants
      Communication Vendors
    • You’ll see that you can’t turn back the clock, but you can become more strategic
      Strategic
      Marketing
      Business
      Tactical
      THE WORLD AGENCIES WANT
      Ad Agency
    • You’ll see that you can’t turn back the clock, but you can become more strategic
      Strategic
      Marketing
      Business
      Tactical
      THE WORLD AGENCIES HAVE!!
      Consultants
      Ad Agencies
    • You’ll see that you can’t turn back the clock, but you can become more strategic
      Strategic
      Marketing
      Business
      Tactical
      THE WORLD CLIENTS SEE
      Consultants
      Ad Agency #1
      Freelancers
      Design Studio
      Other Com. firms
      Ad Agency #2
    • You’ll see that you can’t turn back the clock, but you can become more strategic
      Strategic
      Marketing
      Business
      Tactical
      THE WORLD YOU MUST CREATE
      Consultants
      Your New
      Position
      Ad Agency #1
      Freelancers
      Design Studios
      Other Com. firms
      Ad Agency #2
    • The 5 critical skills High Ground will help your agency master
      Lead right!
      Learn how to work on the agency – not in the agency
      Position right!
      Find out how to reposition your firm to be more strategic
      Brand right!
      Use your brand to drive new business
      Grow right!
      Learn important tools to close new business– fast!
      Operate right!
      Reshape the relationship with your clients
    • All brought to you by Sanders Consulting Group
      Operating over 25 years for over 2500 agencies
      Known around the world as the leading new business consulting firm
      Working with some of the best managed agencies on the globe
      One year helped agencies win over $500 million in new business and 26 straight wins
      Will show you how to win, not just play
    • Lots of wisdom and expertise; pragmatic applications of brand experience.
      Creative Director
      Marketing Firm
      “High Ground was time extremely well spent. Many ideas and blueprints to implement now”
      President
      Large Canadian Marketing Firm
      Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship.
      Marketing Consultant
      New Branding Company
      The challenge in new business is to be productive instead of just busy. High Ground gives you simple tools to produce better results, more often
      CEO
      Southeast Ad Agency
      In-depth, insightful, invigorating!
      Account Executive
      Large Marketing Firm
      If you’re looking to find a way to generate more revenue…more easily…and more frequently, sign up for a High Ground training session!
      Vice President Client Services
      Large Midwest Ad Agency