High ground
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High ground

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High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It ...

High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO’s office where corporate wide strategic decisions are made.

http://sandersconsulting.com/the-training/high-ground-brand-consulting

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High ground High ground Presentation Transcript

  • Move into Consulting. Control Your Future!
    A powerful one-day training session designed to help you differentiate your marketing communications company
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    Clients moved to direct and promotion
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    Clients moved to in-house
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    Clients took away media buying
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    Clients using more Freelancers and design shops
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    Clients using internet agencies
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    More consultants and brand advisors
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    Creative solutions via the web
  • At High Ground you can learn how to overcome the many competitive obstacles agencies face
    The World Agencies HAD
    The World Agencies Have LEFT
  • At High Ground learn how to re-brand your firm and differentiate yourself
    Yesterday…
    Advertising Agencies
    Communication Vendors
  • At High Ground learn how to re-brand your firm and differentiate yourself
    Yesterday…
    Advertising Agencies
    Today…
    Marketing Consultants
    Communication Vendors
    Brand Consultants
    Advertising Agencies
    Communication Vendors
    Communication Vendors
  • At High Ground learn how to re-brand your firm and differentiate yourself
    Yesterday…
    Advertising Agencies
    Today…
    Marketing Consultants
    Communication Vendors
    Brand Consultants
    MgtConsultants
    Tomorrow?
    Advertising Agencies
    MarketingConsultants
    Communication Vendors
    Communication Vendors
    Brand Consultants
    Communication Vendors
  • You’ll see that you can’t turn back the clock, but you can become more strategic
    Strategic
    Marketing
    Business
    Tactical
    THE WORLD AGENCIES WANT
    Ad Agency
  • You’ll see that you can’t turn back the clock, but you can become more strategic
    Strategic
    Marketing
    Business
    Tactical
    THE WORLD AGENCIES HAVE!!
    Consultants
    Ad Agencies
  • You’ll see that you can’t turn back the clock, but you can become more strategic
    Strategic
    Marketing
    Business
    Tactical
    THE WORLD CLIENTS SEE
    Consultants
    Ad Agency #1
    Freelancers
    Design Studio
    Other Com. firms
    Ad Agency #2
  • You’ll see that you can’t turn back the clock, but you can become more strategic
    Strategic
    Marketing
    Business
    Tactical
    THE WORLD YOU MUST CREATE
    Consultants
    Your New
    Position
    Ad Agency #1
    Freelancers
    Design Studios
    Other Com. firms
    Ad Agency #2
  • The 5 critical skills High Ground will help your agency master
    Lead right!
    Learn how to work on the agency – not in the agency
    Position right!
    Find out how to reposition your firm to be more strategic
    Brand right!
    Use your brand to drive new business
    Grow right!
    Learn important tools to close new business– fast!
    Operate right!
    Reshape the relationship with your clients
  • All brought to you by Sanders Consulting Group
    Operating over 25 years for over 2500 agencies
    Known around the world as the leading new business consulting firm
    Working with some of the best managed agencies on the globe
    One year helped agencies win over $500 million in new business and 26 straight wins
    Will show you how to win, not just play
  • Lots of wisdom and expertise; pragmatic applications of brand experience.
    Creative Director
    Marketing Firm
    “High Ground was time extremely well spent. Many ideas and blueprints to implement now”
    President
    Large Canadian Marketing Firm
    Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship.
    Marketing Consultant
    New Branding Company
    The challenge in new business is to be productive instead of just busy. High Ground gives you simple tools to produce better results, more often
    CEO
    Southeast Ad Agency
    In-depth, insightful, invigorating!
    Account Executive
    Large Marketing Firm
    If you’re looking to find a way to generate more revenue…more easily…and more frequently, sign up for a High Ground training session!
    Vice President Client Services
    Large Midwest Ad Agency