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High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
High ground
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High ground

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High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It …

High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO’s office where corporate wide strategic decisions are made.

http://sandersconsulting.com/the-training/high-ground-brand-consulting

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  • 1. Move into Consulting. Control Your Future!<br />A powerful one-day training session designed to help you differentiate your marketing communications company<br />
  • 2. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />
  • 3. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />Clients moved to direct and promotion<br />
  • 4. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />Clients moved to in-house<br />
  • 5. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />Clients took away media buying<br />
  • 6. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />Clients using more Freelancers and design shops<br />
  • 7. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />Clients using internet agencies <br />
  • 8. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />More consultants and brand advisors<br />
  • 9. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />Creative solutions via the web<br />
  • 10. At High Ground you can learn how to overcome the many competitive obstacles agencies face<br />The World Agencies HAD<br />The World Agencies Have LEFT<br />
  • 11. At High Ground learn how to re-brand your firm and differentiate yourself<br />Yesterday…<br />Advertising Agencies<br />Communication Vendors<br />
  • 12. At High Ground learn how to re-brand your firm and differentiate yourself<br />Yesterday…<br />Advertising Agencies<br />Today…<br />Marketing Consultants<br />Communication Vendors<br />Brand Consultants<br />Advertising Agencies <br />Communication Vendors<br />Communication Vendors<br />
  • 13. At High Ground learn how to re-brand your firm and differentiate yourself<br />Yesterday…<br />Advertising Agencies<br />Today…<br />Marketing Consultants<br />Communication Vendors<br />Brand Consultants<br />MgtConsultants<br />Tomorrow?<br />Advertising Agencies <br />MarketingConsultants<br />Communication Vendors<br />Communication Vendors<br />Brand Consultants<br />Communication Vendors<br />
  • 14. You’ll see that you can’t turn back the clock, but you can become more strategic<br />Strategic<br />Marketing<br />Business<br />Tactical<br />THE WORLD AGENCIES WANT<br />Ad Agency<br />
  • 15. You’ll see that you can’t turn back the clock, but you can become more strategic<br />Strategic<br />Marketing<br />Business<br />Tactical<br />THE WORLD AGENCIES HAVE!!<br />Consultants<br />Ad Agencies <br />
  • 16. You’ll see that you can’t turn back the clock, but you can become more strategic<br />Strategic<br />Marketing<br />Business<br />Tactical<br />THE WORLD CLIENTS SEE<br />Consultants<br />Ad Agency #1<br />Freelancers<br />Design Studio<br />Other Com. firms<br />Ad Agency #2<br />
  • 17. You’ll see that you can’t turn back the clock, but you can become more strategic<br />Strategic<br />Marketing<br />Business<br />Tactical<br />THE WORLD YOU MUST CREATE<br />Consultants<br />Your New <br />Position<br />Ad Agency #1<br />Freelancers<br />Design Studios<br />Other Com. firms<br />Ad Agency #2<br />
  • 18. The 5 critical skills High Ground will help your agency master<br />Lead right!<br />Learn how to work on the agency – not in the agency<br />Position right! <br />Find out how to reposition your firm to be more strategic<br />Brand right!<br />Use your brand to drive new business <br />Grow right!<br />Learn important tools to close new business– fast! <br />Operate right!<br />Reshape the relationship with your clients<br />
  • 19. All brought to you by Sanders Consulting Group<br />Operating over 25 years for over 2500 agencies <br />Known around the world as the leading new business consulting firm<br />Working with some of the best managed agencies on the globe <br />One year helped agencies win over $500 million in new business and 26 straight wins<br />Will show you how to win, not just play<br />
  • 20. Lots of wisdom and expertise; pragmatic applications of brand experience.<br />Creative Director<br />Marketing Firm<br />“High Ground was time extremely well spent. Many ideas and blueprints to implement now”<br />President<br />Large Canadian Marketing Firm<br />Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship.<br />Marketing Consultant<br />New Branding Company<br />The challenge in new business is to be productive instead of just busy. High Ground gives you simple tools to produce better results, more often<br />CEO<br />Southeast Ad Agency<br />In-depth, insightful, invigorating!<br />Account Executive<br />Large Marketing Firm<br />If you’re looking to find a way to generate more revenue…more easily…and more frequently, sign up for a High Ground training session!<br />Vice President Client Services<br />Large Midwest Ad Agency<br />

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