0
Beneath the Surfacefinding the argument design
Powerful Arguments
Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)
Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguis...
Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguis...
Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguis...
Beneath the Surface
Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue   congestion in downtown Miami. The ...
Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue   congestion in downtown Miami. The ...
Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue   congestion in downtown Miami. The ...
Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue   congestion in downtown Miami. The ...
Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue   congestion in downtown Miami. The ...
Objective View• Today in Florida, over five thousand protestors assembled in front of the  courthouse in Miami to draw att...
Questioning To See Beneath the Surface• How are the two passages different?• How are protestors portrayed in the first pas...
What Determines Which Facts Are Included?• The arguer’s values and ideologies play a MAJOR role in determining  which fact...
Personal Taste Disguise:• Camouflages an argument by appealing to the reader’s personal taste or  desires• Can use this di...
How can you uncover Personal Taste Disguise?• How does this text appeal to the audience’s personal tastes or desires?• Is ...
SPIN• HEAVILY BIASED PORTRAYAL OF INFORMATION• Spinning of an event - what does that mean?• What is spin most commonly con...
How to uncover SPIN:• How does the text move attention away from an obvious or apparent  meaning and into something else, ...
Propaganda
Propaganda• Complex                                                 • Crushes  set of                                     ...
Propaganda• Complex                                                 • Crushes  set of                                     ...
Tools of Propaganda• Vague or ill-defined words and phrases• Repetition of simple words and phrases (slogans)• Strong appe...
Finding Propaganda
Finding Propaganda                Commercial Example
Finding Propaganda                Commercial Example
What is the problem with PROPAGANDA?
What is the problem with PROPAGANDA?
What is the problem with PROPAGANDA?
Reading Words & Images
Reading Words & Images
Reading Words & Images
Reading Words & Images
Beneath the surface2
Beneath the surface2
Beneath the surface2
Upcoming SlideShare
Loading in...5
×

Beneath the surface2

898

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
898
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Beneath the surface2"

    1. 1. Beneath the Surfacefinding the argument design
    2. 2. Powerful Arguments
    3. 3. Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)
    4. 4. Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased.
    5. 5. Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased. • Facts can be objective, but their placement can create a framework that is subjective
    6. 6. Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased. • Facts can be objective, but their placement can create a framework that is subjective • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
    7. 7. Beneath the Surface
    8. 8. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
    9. 9. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
    10. 10. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance
    11. 11. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance • Second Sentence: Protestors
    12. 12. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance • Second Sentence: Protestors • Third Sentence: Protestors = criminals
    13. 13. Objective View• Today in Florida, over five thousand protestors assembled in front of the courthouse in Miami to draw attention to the inequity in voting technology across the state. According to organizers, wealthier counties have more updated voting technologies than poorer ones, and officials have yet to address the disparity. Said Martha Krug, a voting rights advocate, “It’s un- American, and against the basic principals of democracy.”
    14. 14. Questioning To See Beneath the Surface• How are the two passages different?• How are protestors portrayed in the first passage?• How are protestors portrayed in the second passage?• Are the facts distorted?• Compare to your Website Evaluation.
    15. 15. What Determines Which Facts Are Included?• The arguer’s values and ideologies play a MAJOR role in determining which facts are included.• How can you find out if an argument is disguised as objective information? • ASK QUESTIONS - LOOK BENEATH THE SURFACE • How might the selection and placement of facts make an argument? • What might the selection and placement of facts reveal about the arguer?
    16. 16. Personal Taste Disguise:• Camouflages an argument by appealing to the reader’s personal taste or desires• Can use this disguise in essays, songs, advertisements, speeches, etc...• This disguise can be repeated with the reader/viewer so often that it can actually begin to shape ideology
    17. 17. How can you uncover Personal Taste Disguise?• How does this text appeal to the audience’s personal tastes or desires?• Is the appeal easy or difficult to notice?• What argument does it disguise?
    18. 18. SPIN• HEAVILY BIASED PORTRAYAL OF INFORMATION• Spinning of an event - what does that mean?• What is spin most commonly connected to?• Is spin negative or positive?
    19. 19. How to uncover SPIN:• How does the text move attention away from an obvious or apparent meaning and into something else, favorable to the arguer’s position?• Is the shift in meaning legitimate or deceptive?
    20. 20. Propaganda
    21. 21. Propaganda• Complex • Crushes set of difference strategies s in used to thinking drive audiences into a uniform way of thinking and feeling • Can use the OBJECTIVITY DISGUISE and the PERSONAL TASTE DISGUISE to achieve its goal
    22. 22. Propaganda• Complex • Crushes set of difference strategies s in used to thinking drive audiences into a uniform way of thinking and feeling • Can use the OBJECTIVITY DISGUISE and the PERSONAL TASTE DISGUISE to achieve its goal
    23. 23. Tools of Propaganda• Vague or ill-defined words and phrases• Repetition of simple words and phrases (slogans)• Strong appeals to emotions (fear, anger, happiness, regret)• Strong appeals to human need On• Strong appeals to character Handout• Intellectual and moral certainty• Conflation of groups (US vs. THEM)• Logical fallacies
    24. 24. Finding Propaganda
    25. 25. Finding Propaganda Commercial Example
    26. 26. Finding Propaganda Commercial Example
    27. 27. What is the problem with PROPAGANDA?
    28. 28. What is the problem with PROPAGANDA?
    29. 29. What is the problem with PROPAGANDA?
    30. 30. Reading Words & Images
    31. 31. Reading Words & Images
    32. 32. Reading Words & Images
    33. 33. Reading Words & Images
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×