• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Beneath the surface2
 

Beneath the surface2

on

  • 977 views

 

Statistics

Views

Total Views
977
Views on SlideShare
977
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Beneath the surface2 Beneath the surface2 Presentation Transcript

  • Beneath the Surfacefinding the argument design
  • Powerful Arguments
  • Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)
  • Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased.
  • Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased. • Facts can be objective, but their placement can create a framework that is subjective
  • Powerful Arguments• Often they are in disguise (reports, histories songs, advertisements, etc...)• The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased. • Facts can be objective, but their placement can create a framework that is subjective • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
  • Beneath the Surface
  • Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
  • Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
  • Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance
  • Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance • Second Sentence: Protestors
  • Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance • Second Sentence: Protestors • Third Sentence: Protestors = criminals
  • Objective View• Today in Florida, over five thousand protestors assembled in front of the courthouse in Miami to draw attention to the inequity in voting technology across the state. According to organizers, wealthier counties have more updated voting technologies than poorer ones, and officials have yet to address the disparity. Said Martha Krug, a voting rights advocate, “It’s un- American, and against the basic principals of democracy.”
  • Questioning To See Beneath the Surface• How are the two passages different?• How are protestors portrayed in the first passage?• How are protestors portrayed in the second passage?• Are the facts distorted?• Compare to your Website Evaluation.
  • What Determines Which Facts Are Included?• The arguer’s values and ideologies play a MAJOR role in determining which facts are included.• How can you find out if an argument is disguised as objective information? • ASK QUESTIONS - LOOK BENEATH THE SURFACE • How might the selection and placement of facts make an argument? • What might the selection and placement of facts reveal about the arguer?
  • Personal Taste Disguise:• Camouflages an argument by appealing to the reader’s personal taste or desires• Can use this disguise in essays, songs, advertisements, speeches, etc...• This disguise can be repeated with the reader/viewer so often that it can actually begin to shape ideology
  • How can you uncover Personal Taste Disguise?• How does this text appeal to the audience’s personal tastes or desires?• Is the appeal easy or difficult to notice?• What argument does it disguise?
  • SPIN• HEAVILY BIASED PORTRAYAL OF INFORMATION• Spinning of an event - what does that mean?• What is spin most commonly connected to?• Is spin negative or positive?
  • How to uncover SPIN:• How does the text move attention away from an obvious or apparent meaning and into something else, favorable to the arguer’s position?• Is the shift in meaning legitimate or deceptive?
  • Propaganda
  • Propaganda• Complex • Crushes set of difference strategies s in used to thinking drive audiences into a uniform way of thinking and feeling • Can use the OBJECTIVITY DISGUISE and the PERSONAL TASTE DISGUISE to achieve its goal
  • Propaganda• Complex • Crushes set of difference strategies s in used to thinking drive audiences into a uniform way of thinking and feeling • Can use the OBJECTIVITY DISGUISE and the PERSONAL TASTE DISGUISE to achieve its goal
  • Tools of Propaganda• Vague or ill-defined words and phrases• Repetition of simple words and phrases (slogans)• Strong appeals to emotions (fear, anger, happiness, regret)• Strong appeals to human need On• Strong appeals to character Handout• Intellectual and moral certainty• Conflation of groups (US vs. THEM)• Logical fallacies
  • Finding Propaganda
  • Finding Propaganda Commercial Example
  • Finding Propaganda Commercial Example
  • What is the problem with PROPAGANDA?
  • What is the problem with PROPAGANDA?
  • What is the problem with PROPAGANDA?
  • Reading Words & Images
  • Reading Words & Images
  • Reading Words & Images
  • Reading Words & Images