Predicting Cannes Lions - Be On and Realeyes - WARC Advertising Research 2013
by Sander Saar on Sep 26, 2013
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Please see the full video of the study presentation here: https://vimeo.com/75477600 ...
Please see the full video of the study presentation here: https://vimeo.com/75477600
- Using facial coding to measure creative excellence
- What emotional patterns have been winning the hearts and minds of the jury in the last three years?
- Can we predict Cannes Lions winners going forward?
- How can we use this every day to make better decisions in content creation and media buying?
Mihkel Jäätma - Managing Director, Realeyes
Sander Saar - Product Manager, AOL
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