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Analyzing 350.org’s Impact and Effectiveness Sander buitelaar Alex borgen
Outline Topic What is 350.org? Research Questions What was their mission? Were they effective? Approach Pictures from day of action Response from the media, skeptic’s and environmentalists Findings Who was listening to 350.org? Who did they influence? Were they successful?
What is 350? Premise Team Audience Goal Social media strategy Bill McKibben
Social Media Strategy Media consumption patterns are changing Potential to network, engage, and empower Artistic interpretation Mass event Lowers cost Blending of social with political Target demographic Global Campaign
Spreading the Message Were people aware of movement?
There were over 2000 rallies in all 50 states, over 5245 rallies in 181 countries-thousands of people Followers, fans, subscribers Facebook: 79,351 fans Youtube: channel views-39,476 total upload views-580,567, most pop video-204,342 Twitter: 15,264 following; 14,847 followers; 1,425 listed
Media Response U.S. Media Colbert Report New York Times CNN International Media Environmental Blogs Treehugger.com Huffington Post Skeptic’s Response?
Delegates/Leaders Response Were delegates aware of 350.org? Did world leaders listen? Fisheries Minister of the Maldives signing the 350 declaration under water
Success? Was 350.org successful? Largest climate action the world has ever seen? Solve the climate crisis? Bill McKibben’s response
Future of 350.org 10/10 Global Work Party www.350.org/oct10
Questions? Did they just preach to the choir? Does social media work as a campaign strategy? Did they really have “the world’s” support on the movement?