Branding strategies for job opportunities

  • 381 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
381
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Branding Strategies for Job Opportunities
  • 2. You – A process
  • 3. Gearing up for To fly high in life you need to know how to build the web….
  • 4. Think of a…..
    • Soft Drink
    • Newspaper
    • Car
    • Tourist Place
    • Cricketer
    • Tennis Player
    • Bollywood Actor
    • Hollywood Actor
    This is Branding
  • 5. Be POSI IVE T +
  • 6. The Environment YOU Beware of the Bullets! Ouch! Organization Society Other People’s Behavior Negative Work Environment Negative World View Changing Environment Past Experiences Determinism Theory
  • 7.
    • - Dog eats dog . . . everyone fighting to get ahead
    • - No one appreciates your contributions
    • - Too much work . . . not enough help
    • - Deadlines are unrealistic
    • - Longer hours . . . additional work
    • - Financial Constraints
    • - Cut-throat competition - peer pressure
    • - Poor management / direction
    • - Uncertainty of future /Job insecurity
    Negative Work Environment
  • 8. Bulldozers Snipers Exploders Clams Patronizers Complainers Controllers Backstabbers Walking Wounded Negatives Gossips Brown Nosers Sluggers Whiners Other People’s Behavior
  • 9.
    • Challenges our paradigms
    • Alters the way we think
    • Makes life more difficult for a while
    • Causes Stress
    • Is an ongoing fact of life
    “ The only person who always likes change is a wet baby” CHANGE . . . Changing Environment
  • 10.
    • Bad experiences
    • Good experiences
    • Actually mixed experience
    LEARNING THROUGH RETROSPECTION Ouch! Ouch! Ouch! Wow! Wow! Wow! Past Experiences
  • 11.
    • GENETIC : My Grandparents did it to me. (Inherited traits)
    • PSYCHIC : My Parents did it to me. (Upbringing)
    • ENVIRONMENTAL : My Spouse, my Boss, the Company, the Economy, etc.. is doing this to me. (Surroundings)
    Determinism Theory
  • 12. The Problem With Dodging Bullets You’re going to get hit!
  • 13. Putting on the Armor Change 3 Things!
  • 14. Why to Change ?
  • 15. How to Change Your Thinking THINKING Changes come from observing Critically & Creatively in every situation THINKING
  • 16. How to Change Your Attitude ATTITUDE Changes happen personally from the INSIDE OUT ATTITUDE
  • 17. How to Change Your Behavior BEHAVIOR Changes take true assessment, determination & discipline BEHAVIOR
  • 18. Aiming the Changes
    • 2010
    • 2012
  • 19. Dream V/S Career Or…what!!! Human Resource Finance Information Technology Marketing International Business Retail Media
  • 20. Value Addition thru CRC Placement Cell Student Body Placement Officer Presentation to Industries Industry Interaction Better Insight Best Fit Industry Recognition Knowledge Resource Allocation Corporate Relation Cell Model
  • 21.
    • The four fundamental capacities
    • of people are to:
    • Learn
    • Think
    Unique model of Talent Management
    • Relate
    • Act
  • 22. AQ = Action Quotient CQ = Conceptual Quotient RQ = Relationship Quotient LQ = Learning Quotient House of Talent
  • 23.
    • Oral skills
    • Aims at improving level of spoken English by using correct
    • pronunciation, contextually correct usage of words, pitch control through
    • Modulation in voice, removing stage fear through public speaking, etc
    • Elocution
    • Debates
    • Story telling
    • Role plays
    • Jam Sessions
    • Presentations
    • Power Speech
    • Vocabulary Building, etc
    Training the Naive
  • 24.
    • Writing skills
    • Keeping the grammatical eye open while writing, clarity of purpose & its concise reflection, correct use of tense and voice, avoiding tautology, report writing, etc
    • CV Design
    • Job Application
    • Letter writing
    • Story Completion
    • Reading Comprehension
    • Agenda & Minutes
    Training the Naive
  • 25.
    • NVC (Non Verbal Communication)
    • Punctuation
    • Body Language
    • Pantomiming
    • Professional skills
    • Mock Interviews
    • Group Exercises (GE)
    • Questionnaire Designing
    • Self Appraisal
    • Environmental Sensitivity
    • Management Games
    Training the Naive
  • 26.
    • Situational Analysis
    • Promptness in understanding an unstructured & unexpected situation & showing judgement in deciding a right course of action.
        • Case Studies
        • Simulations
        • TAT
        • Ethical Dilemma
        • Ad hoc Action
        • Psychoanalytical tests
    • Extempore
        • Customer complaints
        • Making & Answering phone calls
        • Role of Spokesman
    Training the Naive
  • 27. A Classic Case of Miscommunication
  • 28. In Center Harbor, local people recalls the day when Mr. Walter (T.V. Star) steered his boat into port. Mr. Walter was amused to see in the distance a small crowd on shore waving their arms to greet him. He could barely make out their excited shouts : “Hello Walter, Hello Walter!”
  • 29. As his boat came closer, the crowd grew larger, still yelling. Pleased at the reception, Mr. Walter tipped his white captain's hat, waved back, even took a bow. But before reaching dockside, his boat abruptly jammed aground. The crowd stood silent. Mr. Walter suddenly realized what they'd been shouting: “Low water, low water!”
  • 30. Analysis of Flawed Communication Process Sender has idea Warn boater Sender encodes message “ Low water!” Channel carries message Message distorted Receiver decodes message “ Hello Walter!”
  • 31.
    • A pen
    • A Notebook
    • A Laptop
    • A Bike
    • Any FMCG product
    • A Car
    • A Robot
    • or …. anything else in world
    Management begins with selling
  • 32. Can you sell….. Yourself
  • 33. Need of the hour…..
    • Attitude (sincerity/can-do/ownership/motivation)
    • Grooming / Confidence
    • Communication Skills
    • General Awareness
    • Basic Managerial Skills (Leadership, Time
    • Management, Team work, etc.)
    • Basic Sales & Customer Service
    • Domain Knowledge
    • Work Experience
  • 34. Self - Analysis
  • 35. S.W.O.T. Strength ……………………………………………………………………………………………… Weakness ……………………………………………………………………………………………… ……………………… Threats ……………………………………………………………………………………………… ……………………… Opportunities ………………………………………………………………………………………………
  • 36. The more we sweat in practice…. the less we bleed in battle
  • 37.
    • By:
    • Prof. Sandeep Sharma
    • 9310102022
    • 9311111727
    • [email_address]