These two Advertising companies have
decided to merge and create the world’s
largest advertising company
“Publicis to merge with Omnicom
to form $35-bn Advertising giant”
INSTITUTE OF PROFESSIONAL EDUCATION
& RESEARCH (IPER), BHOPAL
HAM NEWS ANALYSIS
Publicis to merge with Omnicom to form
biggest advertising firm
Paris-based Publicis and New
York-based Omnicom would each
hold about 50 % in the new entity,
to be called-
Publicis Omnicom Group.
The alliance will bring agencies,
including Omnicom’s BBDO
Worldwide and Publicis’ Leo
Burnett and Saatchi & Saatchi,
under one roof, extending their
presence in every major market.
Last July, Japan’s Dentsu Inc had agreed to take over
Aegis Group Plc for about $4.9 billion.
Ad spending across the globe will probably rise 5.1 per cent
next year, according to ZenithOptimedia, a researcher that’s
part of Publicis.
That would be an acceleration from 3.5 per cent projected for
2013. The growth rate might reach 5.8 per cent in 2015,
The transaction will also
give the owners more clout
to negotiate for their clients
better ad rates for media
placements on television,
the internet and in print, at a
time when the global
advertising industry is
showing signs of a recovery.