• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
D'dmas survey
 

D'dmas survey

on

  • 211 views

 

Statistics

Views

Total Views
211
Views on SlideShare
211
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    D'dmas survey D'dmas survey Presentation Transcript

    • 由NordriDesign™提供 www.nordridesign.com Presentation on : Working women perception on D’dmas designs Presented by : Sandeep Mishra , IBS Mumbai Business Research Methods IBS, Mumbai
    • Page  2 LOGO Problem Recognition Sample : 50 Respondents Area : Powai, Mumbai Formulating Research Problem  The first and the most important step of research is properly defining the problem. The problem is: -  Identify the working women’s perception about jewellery sets.  Role actually jewellery plays to women's point of view.  Popularity of D’damas in working women at powai.  Understand New segment for our Designs. IBS, Mumbai
    • Page  3 LOGO Objectives Of the Study Primary Objectives “To Know Working women’s perception on D’dmas designs in Powai.” Secondary Objectives  To know awareness of jewellery brands in powai  To Know preference of jewellery brands by working women in powai.  To Know preference of jewellery types & Designs by working women in powai.  To know preference of types stones in jewellery purchased by working women in powai.  To understand designer preference of working women.  To know how frequent and what occasion working women use to buy and were jewellery.  What attracts them for jewellery purchase.  To know purpose to were jewellery.
    • Page  4 LOGO Research & Sample Design Research Design  This study is about descriptive type of research study in nature because the major emphasis is given to understand the factors which influence perception and buying of jewellery according to working womens perception. Sample Desgin  The sample has been collected through questionnaire & with personal interaction in Powai i.e. the walk-in respondents and stratified random sampling method has been used.  The size of the sample is 50 which were made to filled by working women.
    • Page  5 LOGO Data Collection Methods & Analysis techniques  Primary Method • For the collection of primary data, the data Collection technique to be used will be the Questionnaire method.  Analysis Tools & Techniques • Central Tendency ,Data distribution with frequency method.  Measurement Scales • Nominal Scale • Interval Scale  Limitations of Research • Project duration was limited for one month only. • The sample unit was also only 50 respondents. • The responses could be biased. • The respondents in Powai are limited.
    • Page  6 LOGO Analysis & Findings 1. Jewellery brand you are aware of? D’damas Tanishq Asmi Nakshatra Tbz Interpretation – The above pie chart and table shows the respondents response are closer between all brands in which D’damas is more popular among other brands.
    • Page  7 LOGO 2.Which brand do you prefer most? D’damas Tanishq Nakshatra Tbz Asmi Attributes No of responses percentage D’damas 12 4.8 Tanishq 26 10.4 Nakshatra 9 3.6 Tbz 6 2.4 Asmi 4 1.6 Total 250 100 Interpretation – The above pie chart and table shows the respondents response are higher towards Tanishq this means Tanishq brand is is more perfered among other brands.
    • Page  8 LOGO 3. What types of jewellery you wear? Earrings Necklace/Pendants Ring Bangles/Bracelets Anklet Attributes No of respondents percentage Earrings 35 14 Necklace 27 10.8 Ring 28 11.2 Bangles 19 7.6 Anklet 6 2.4 250 100 Interpretation – The above Bar graph and table shows the respondents response are higher towards Earings,rings & Necklace/pendent .This means working women use to wear these types of jewellery.
    • Page  9 LOGO 4.What kind of design do you prefer? Single charm Glossy Beaded Multiple charm Attributes No of responses percentages Single Charm 23 11.5 Glossy 11 5.5 Beaded 11 5.5 Multiple Charm 10 5 Total 200 100 0 5 10 15 20 25 Single Charm Glossy Beaded Multiple Charm AxisTitle Axis Title Chart Title Interpretation – The above Bar graph and table shows the respondents response are higher towards single charm design. This means single charm design is more preferred.
    • Page  10 LOGO 5.What material/metal do you prefer the most?  Gold  Platinum  Silver Attributes No of responses percentage Gold 40 26.67 Platinum 15 10 Silver 2 1.33 Total 150 100 Interpretation – The above pie chart and table shows the respondents response are higher towards gold material preferred by working women.
    • Page  11 LOGO 6. What is your preference on stone in jewellery you purchase or have purchased for you? Diamond Ruby Emerald Pearl Sapphire Attributes No of responses percentage Diamond 26 10.4 Ruby 9 3.6 Emerald 6 2.4 Pearl 16 6.4 Sapphire 1 0.4 Total 250 100 Interpretation – The above Bar graph and table shows the respondents response are higher towards Diamonds jewelleries purchases.
    • Page  12 LOGO 7.Do you have any preference any specific jewellery designer?  I only buy from local jewellers known or recommended to me  I only buy Internationally branded jewellery  I don’t have any preferred brand jewellery Attributes No of responses percentage Local jeweller 19 38 International brand 17 34 No preferred brand 14 28 50 100 Interpretation – The above pie chart and table shows the respondents response are some what nearer with all local preferred and international brands.
    • Page  13 LOGO 8. You wear specific jewellery (i.e. on what occasion)  Everyday  On weekends  Only for special occasions Attributes No of responses percentage Everyday 21 14 On weekends 7 4.67 Special Occasion 22 14.67 Total 50 100 0 5 10 15 20 25 Everyday On weekends Special Occasions Interpretation – The above Bar graph and table shows the respondents response are high towards everyday basis and special ocassion.
    • Page  14 LOGO 9. On average how frequently you purchase jewellery yourself? Once a month More than once month Once every six month Once a year Less often only on special occasions Attributes No of response s percentage Once a month 4 8 More than once a month 5 10 Once every six months 19 38 Yearly 13 26 Special occasion 10 20 Total 50 100 0 2 4 6 8 10 12 14 16 18 20 Series1 Interpretation – The above Bar graph and table shows the respondents response are high towards average purchase on yearly basis & Once every six month.
    • Page  15 LOGO Attributes No of responses percentage Extremely Important 9 18 Very Important 13 26 Important 20 40 Some what Important 8 16 Not Important 1 2 Total 50 100 10.How Important is jewellery in your life?  Extremely Important  Very Important  Important  Some what important  Not important 9 13 20 8 1 Interpretation – The above Bar graph and table shows the respondents response that jewelleries plays important role so we have to lauch medium range of product.
    • Page  16 LOGO 11. What attracts you towards jewellery?  Quality  Brand  Price  Design Attributes No of responses percentage Quality 29 14.5 Brand 10 5 Price 10 5 Design 23 11.5 Total 200 100 Interpretation – The above Pie chart and table shows the respondents response are some what nearer to Quality and design that means quality attracts more .
    • Page  17 LOGO 12. For what purpose you wear jewellery?  Status  Personality  Fashion Attributes No of responses Percentage Status 12 8 Personality 22 14.67 Fashion 21 14 Total 150 100 0 5 10 15 20 25 Status Personality Fashion Interpretation – The above Bar graph and table shows the respondents response are high towards personality and fashion.
    • Page  18 LOGO Age AGE Respondents Percentage 25-35 27 54 36-45 11 22 45 & Above 12 24 total 50 100 Interpretation – The above Bar graph and table shows the respondents response are high to age group of 25-35.
    • Page  19 LOGO Occupation Occupation Respondents Percentage Professional 24 48 Teacher 11 22 Artist 7 14 Self Employed 8 16 Total 50 100 Interpretation – The above Bar graph and table shows the respondents response are high towards professionals and near teachers .
    • Page  20 LOGO Income Respodents Percentage 25-3.5 21 42 3.6-4.5 14 28 4.6 & Above 15 30 Total 50 100 Interpretation – The above Bar graph and table shows the respondents response are high towards minimum income group .
    • Thank You