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Cafe industry research, powai

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  • 1. Ihr Logo Market Research on Prefrence and Customer Satisfaction on Coffee shops Presented by- Sandeep Mishra
  • 2. Your Logo Analysis Brands Response Percentage CCD 34 68 Barista 4 8 Gloria Jeans 8 16 Costa Cofee 0 0 Others 4 8 Total 50 100 Q1. Which are yours most visited coffee outlets?
  • 3. Your Logo 2.How frequently you visit your most visited coffee outlet? Options Response Percentage Daily 0 0 In a week 15 30 In 15 days 8 16 In a month 9 18 Ocasionally 18 36 Total 50 100
  • 4. Your Logo 3.Most convenient time to visit? Timings Response Percentage 10am-1pm 1 2 1pm-4pm 7 14 4pm-7pm 16 36 7pm-10pm 19 38 10pm onwards 7 14 Total 50 100
  • 5. Your Logo 4. Besides coffee what attracts you to visit the outlet? Options Response Percentage Menu 4 8 Taste 18 36 Ambience 23 46 Staff services 1 2 Others 4 8 Total 50 100
  • 6. Your Logo 5.With whom you like to visit? Options Response Percentage Friends 40 80 Family 2 4 Colleagues 2 4 Alone 1 2 Others 5 10 Total 50 100
  • 7. Your Logo 6. For what purpose you visit? Options Response Percentage Hang out 37 74 Celebration 2 4 Meetings 5 10 Others 6 12 Total 50 100
  • 8. Your Logo Attribute scale check CCD 34 Responses Attribute 1 2 3 4 5 Brand 2 3 10 17 2 Price 3 1 11 14 5 Quality 2 5 7 13 7 Product variety 1 6 13 10 4 Staff 3 2 15 9 5
  • 9. Your Logo Barista 4 Responses Attribute 1 2 3 4 5 Brand 0 0 0 1 3 Price 0 0 1 3 0 Quality 0 0 0 1 3 Product variety 0 0 1 2 1 Staff 0 0 0 2 2
  • 10. Your Logo Gloria 8 Responses Attribute 1 2 3 4 5 Brand 0 0 2 3 3 Price 2 1 2 3 0 Quality 0 0 0 4 4 Product variety 1 0 4 1 2 Staff 0 3 0 1 4
  • 11. Your Logo Others 4 Responses Attribute 1 2 3 4 5 Brand 0 0 0 1 3 Price 0 0 2 2 0 Quality 0 0 0 4 0 Product variety 0 0 1 2 1 Staff 0 0 1 0 3
  • 12. Your Logo Age Group Age Response Percentage 20-25 39 78 26-40 7 14 40 & above 4 8 Total 50 100
  • 13. Your Logo Family Income Family Income Response Percentage Below 3lac 8 16 3lac-5lac 13 26 5lac and above 29 58 Total 50 100
  • 14. Your Logo Conclusion  Number of youth are more influenced with coffee shop.  Increase in the growth of 25% in industry is only because of middle income and higher income group both prefer for coffee shop.  Facilities and services plays major role to attract loyal customers.  Café industry is creating a blend of varieties in their menu.  More scope in the market for new players too like Starbucks,Dokun nuts too.  Hangout and leisure time keep rising to the industry.  Among all Café coffee Day is having higher customer preference as brand in coffee shop industry in India.
  • 15. Your Logo Thank You Have a Cup of