Services marketing

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Services marketing

  1. 1. WakAAoooO !!!
  2. 2. Welcome ToConsumerLand
  3. 3. SOME FACTS• 58,375 products introduced worldwide• 285 $ Billion spent on advertising• 81% of the consumers could not name one of top 50 products
  4. 4. What is ConsumerLand ?• Choices
  5. 5. Choices – Boon or Bane?
  6. 6. BLACK BOX
  7. 7. How do you reach there?
  8. 8. How to Break the Clutter?
  9. 9. Customerization
  10. 10. Controlled
  11. 11. EMPOWERED
  12. 12. Consumers trust EACH OTHER more than they trust BRANDS• 76% of people rely on what others say versus 15% on advertisements.• 92% of consumers cite word of mouth as best source of product and brand information.
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