Nestle

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Nestle

  1. 1. Submitted By : Sanchit Kulshreshtha Aseem Rao Nalini Kapila Amit Kaur Chadha Sagar Batra Jausilne Goerge
  2. 2. •Nestle was founded in 1866 by Henri Nestle and is today the world's leading nutrition, health and wellness company •Nestle has its headquarters in Vevey, Switzerland •Nestlé's relationship with India started in 1912 when it began trading as The Nestle Anglo- Swiss condensed milk company Limited. Importing and selling finished products in the India market. • It is spread over 77 countries with 480 factories. •Experience of 148 years in the industry •It offers over 8000 products to millions of consumers universally •It employees over 2,50,000 employees worldwide
  3. 3.  Probiotic food is food that contains live bacteria, which is considered beneficial and not harmful to humans.  Probiotic food was the introduction of acidophilus to milk, which in some cases helped people who had difficulty digesting milk to be able to tolerate milk better. The specific bacteria used in probiotic food like acidophilus milk is Lactobacillus acidophilus.  Probiotic food is well tolerated, and at the very least, may provide one with better intestinal health.  Probiotic food claims include reduction in eczema, cessation or reduction in mental illness, improved immunity, and reduction of childhood allergies and asthma
  4. 4.  Probiotic milk  Probiotic curd  Probiotic ice-creams  Probiotic lassi (buttermilk)
  5. 5.  Nestle launched its probiotic curd by the name of NESVITA on 9 August 2007.  Nestle was confident on the launch that it would contribute it well in its 30-40% market of curd.  NESVITA, which consists of good bacteria that enables digestion and healthy for everybody.  NESVITA’s Ingredients – pasteurized double toned milk, yogurt with Lactobacillus acidophilus.  Its brand ambassador is MALLAIKA ARORA KHAN.
  6. 6. The dahi market in the country is estimated at 40,000-50,000 tonnes. Dahi Market worth: Rs.360 crores Nestlé's dairy and nutrition business, which includes milk powder, liquid milk, dahi and yoghurt, contributes 48 per cent to the company’s sales of Rs 2,800 crore in India. The company has 30 per cent market share in the dahi business in the six metros. $14-billion market, globally Only 20 % of the curd market in the country is organized.
  7. 7. MOTHER DAIRY ''b-Activ Plus'' - a probiotic curd AMUL “Pro-life probiotic dahi” Yakult Danone(GLOBAL LEADER IN PROBIOTIC PRODUCTS ) Paras Dairy Sterling Agro Industries Limited under brand Nova
  8. 8. Nestlé dahi products are 1 rupee dearer than others. - OTHERS Mother Dairy, Amul ,yakult ,paras Prices for 400 gm pack. Probiotic Normal Nestlé Rs 28 Rs 25 Mother diary Rs 27 Rs 22 Yakult Rs 26 Rs 23 Amul Rs 26 Rs 22 Paras Rs 26 Rs. 22
  9. 9.  CONTENTS OF LIVE PROJECT:  Supply chain management  Meeting with Distributors  Retailers chain  Approach to the customer  Analysis and interpretation  Suggestions from customers, retailers regarding ad, taste & operations.
  10. 10.  Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer  Supply chain management involves coordinating and integrating these flows both within and among companies.  It is said that the ultimate goal of any effective supply chain management system is to reduce inventory (with the assumption that products are available when needed)  Supply chain management flows can be divided into three main flows:  The product flow  The information flow  The finances flow  Product flow involves the movement of goods from a supplier to a customer, as well as any customer returns or service needs , information flow involves getting orders & updating delivering status, the financial flow consists of credit terms, payment schedules, and consignment and title ownership arrangements.
  11. 11. NESTLE SUPPLY CHAIN PRODUCTION CENTER SUPPLY CHAIN MANAGEMENT MANAGEMENT DISTRIBUTION CHANNEL RETAILERS ALL OVER INDIA CUSTOMERS…
  12. 12.  NEED FOR NES VITA OR PROBIOTIC CURD  COMPETITORS.  CUSTOMERS FEEDBACK-LIKINGS AND DISLIKINGS  WHAT TYPE OF COMPETITION IS IT FACING?  MARGIN RATE.  AVAILABILTY OF STOCK FROM WHOLE SELLER TO RETAITER.  FLAVOURS AVAILABE
  13. 13. NESVITA PICTURES FROM VARIOUS RETAIL OUTLETS
  14. 14.  FOOD INDUSTRY IS CHANGING RAPIDLY IN INDIA AND PACKAGED FOOD IS STILL AT A VERY NASCENT STAGE.  THE POTENTIAL IS HUGE AS FAR AS INDIA IS CONCERNED SINCE THE PATTERN OF PEOPLE CONSUMING FAST FOOD AND PACKAGED FOOD IS CHANGING RAPIDLY.

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