Submitted By :
Amit Kaur Chadha
•Nestle was founded in 1866 by Henri Nestle and is today the world's
leading nutrition, health and wellness company
•Nestle has its headquarters in Vevey, Switzerland
•Nestlé's relationship with India started in 1912 when it began trading as
The Nestle Anglo- Swiss condensed milk company Limited. Importing
and selling finished products in the India market.
• It is spread over 77 countries with 480 factories.
•Experience of 148 years in the industry
•It offers over 8000 products to millions of consumers universally
•It employees over 2,50,000 employees worldwide
Probiotic food is food that contains live bacteria, which is
considered beneficial and not harmful to humans.
Probiotic food was the introduction of acidophilus to
milk, which in some cases helped people who had difficulty
digesting milk to be able to tolerate milk better.
The specific bacteria used in probiotic food
like acidophilus milk is Lactobacillus
Probiotic food is well tolerated, and at the very least, may
provide one with better intestinal health.
Probiotic food claims include reduction in eczema, cessation or
reduction in mental illness, improved immunity, and reduction of
childhood allergies and asthma
Nestle launched its probiotic curd by the name of
NESVITA on 9 August 2007.
Nestle was confident on the launch that it would
contribute it well in its 30-40% market of curd.
NESVITA, which consists of good bacteria that enables
digestion and healthy for everybody.
NESVITA’s Ingredients – pasteurized double toned
milk, yogurt with Lactobacillus acidophilus.
Its brand ambassador is MALLAIKA ARORA KHAN.
The dahi market in the country is estimated
at 40,000-50,000 tonnes.
Dahi Market worth: Rs.360 crores
Nestlé's dairy and nutrition business, which
includes milk powder, liquid milk, dahi and
yoghurt, contributes 48 per cent to the
company’s sales of Rs 2,800 crore in India.
The company has 30 per cent market share
in the dahi business in the six metros.
$14-billion market, globally
Only 20 % of the curd market in the country
''b-Activ Plus'' - a probiotic curd
“Pro-life probiotic dahi”
Yakult Danone(GLOBAL LEADER IN
PROBIOTIC PRODUCTS )
Sterling Agro Industries
Limited under brand Nova
Nestlé dahi products are 1 rupee dearer
OTHERS Mother Dairy, Amul ,yakult ,paras Prices for 400 gm pack.
Nestlé Rs 28 Rs 25
Mother diary Rs 27 Rs 22
Yakult Rs 26 Rs 23
Amul Rs 26 Rs 22
Paras Rs 26 Rs. 22
CONTENTS OF LIVE PROJECT:
Supply chain management
Meeting with Distributors
Approach to the customer
Analysis and interpretation
Suggestions from customers, retailers
regarding ad, taste & operations.
Supply chain management (SCM) is the oversight of materials, information, and
finances as they move in a process from supplier to manufacturer to wholesaler to
retailer to consumer
Supply chain management involves coordinating and integrating these flows both
within and among companies.
It is said that the ultimate goal of any effective supply chain management system is
to reduce inventory (with the assumption that products are available when needed)
Supply chain management flows can be divided into three main flows:
The product flow
The information flow
The finances flow
Product flow involves the movement of goods from a supplier to a customer, as well
as any customer returns or service needs , information flow involves getting orders &
updating delivering status, the financial flow consists of credit terms, payment
schedules, and consignment and title ownership arrangements.
SUPPLY CHAIN PRODUCTION
RETAILERS ALL OVER INDIA
NEED FOR NES VITA OR PROBIOTIC CURD
CUSTOMERS FEEDBACK-LIKINGS AND
WHAT TYPE OF COMPETITION IS IT FACING?
AVAILABILTY OF STOCK FROM WHOLE SELLER TO
FOOD INDUSTRY IS CHANGING RAPIDLY IN
INDIA AND PACKAGED FOOD IS STILL AT A VERY
THE POTENTIAL IS HUGE AS FAR AS INDIA IS
CONCERNED SINCE THE PATTERN OF PEOPLE
CONSUMING FAST FOOD AND PACKAGED FOOD
IS CHANGING RAPIDLY.