Your SlideShare is downloading. ×
0
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Brain fingerprintingpresentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brain fingerprintingpresentation

343

Published on

BRAIN FINGER PRINTING TECHNOLGY

BRAIN FINGER PRINTING TECHNOLGY

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
343
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Brain Fingerprinting Jessica Laks April 26, 2005
  • 2. Background <ul><li>Brain fingerprinting: technique used to determine scientifically what information is, or is not stored in a particular brain </li></ul><ul><li>Not a measure of guilt or innocence </li></ul><ul><li>Measures the response to visual or audio stimulus </li></ul>
  • 3. Applications <ul><li>National security </li></ul><ul><li>Medical diagnosis </li></ul><ul><ul><li>Alzheimer’s Disease </li></ul></ul><ul><li>Advertising </li></ul><ul><li>Crimial justice system </li></ul>
  • 4. National Security <ul><li>Identify terrorists and accomplices prior to attacks by determining whether specific information is embedded in the memory of the subject </li></ul>
  • 5. Medical Field <ul><li>Alzheimer’s Disease </li></ul><ul><ul><li>Detects P300 brainwave </li></ul></ul><ul><ul><li>Symptoms reversible through dietary and medicinal changes </li></ul></ul><ul><li>Pharmeceutical companies </li></ul><ul><ul><li>See effects of new medication </li></ul></ul><ul><ul><li>Doctors can monitor treatments and adjust them </li></ul></ul>
  • 6. Advertising <ul><li>Brain fingerprinting allows advertisers to determine what information from an ad is retained in memory </li></ul><ul><ul><li>What elements do people pay attention to </li></ul></ul><ul><ul><li>What type of media is most effective </li></ul></ul><ul><ul><li>How to advertise to people all over the world </li></ul></ul>
  • 7. Criminal Justice <ul><li>Used with MERMER technology </li></ul><ul><li>FBI and CIA endorsed to convict criminals </li></ul><ul><ul><li>P300 brainwave is emitted if a memory of presented stimulus exists in the brain </li></ul></ul><ul><ul><li>Difference between perpetrator and the innocent is the memory of the crime scene embedded in the brain </li></ul></ul>
  • 8. Pros and Cons Criminal justice Advertising Medical diagnosis National security <ul><li>Possibility of inaccuracy </li></ul><ul><li>Can be relied on too heavily </li></ul><ul><li>Constant testing for new products can become time consuming and expensive </li></ul><ul><li>Must find random people to use as test subjects </li></ul><ul><li>Time consuming for patients who need constant monitoring </li></ul><ul><li>Infringement of privacy for citizens </li></ul><ul><li>Can rely on racial profiling </li></ul>Cons <ul><li>Puts criminals in jail </li></ul><ul><li>Reduces number of false accusations </li></ul><ul><li>Focus ad campaigns specifically on what works </li></ul><ul><li>Can save thousands of lives by early detection </li></ul><ul><li>More personalized treatments </li></ul><ul><li>Safer US </li></ul><ul><li>Stop terrorists before they attack </li></ul>Pros
  • 9. References <ul><li>http://www.nightwithafuturist.com </li></ul><ul><li>http://brainwavescience.com </li></ul><ul><li>http://news.nationalgeographic.com/news/2001/07/0705_wirelies.html </li></ul>

×