120913 Evernote culture

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This is not from Evernote, this is just my personal opinion on Evernote culture and implication based on my 3 month of internship experience

This is not from Evernote, this is just my personal opinion on Evernote culture and implication based on my 3 month of internship experience

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Transcript

  • 1. Evernote Culture- There’s something special with EN - 2012 Summer San Baek
  • 2. Table of ContentsEvernote at a glanceEvernote Culture 1 - InternallyEvernote Culture 2 - ExternallyEvernote Culture 의 시사점Appendix - Evernote 활용기
  • 3. Evernote at a glance What is Evernote?
  • 4. Evernote at a Glance What is Evernote? Vision User Valuation/Funding History Employee/Global Presence Business Model
  • 5. Evernote Culture 1 External communication
  • 6. Evernote Culture 1 - External EN make EN for EN 내가 쓰고 싶은 것, 풀고 싶은 문제 Next Evernote - EN Business Apple? Amazon? - They don’t know what they want
  • 7. Evernote Culture 1 - External 100 year start up 100 year There is no exit strategy Building the truth - 3P Start up Everyone needs to understand why they are doing XYZ Open communication
  • 8. Evernote Culture 1 - External We don’t do marketing First user experience Then, what’s the job for Evernote? Difference bet ween Good/Great(OLLE)
  • 9. Evernote Culture 1 - External We don’t care competitor 경쟁자 신경쓸 시간 있으면 Google, Dropbox - 다같이 간다. Market creation Open API - Building the giant Empire EN Food/Hello EN Trunk - Penultimate
  • 10. Evernote Culture 1 - External Lifetime UX Apple - 배울점과 한계 Cross Platform/ Global Product team/Device - best UX Global strategy Strict quality/brand control
  • 11. Evernote Culture 1 - External Free version should be good Building Premium model - Entry barrier Emotional attachment
  • 12. Evernote Culture 2 Internal communication
  • 13. Evernote Culture 2 - Internal Flat/open structure No status symbols Physical Desk/No Title No unnecessary distraction Together On hand meeting (video screaming) Beer Friday/Movie/Picnic
  • 14. Evernote Culture 2 - Internal Encourage real human interaction No Phone Limited Email Meeting request through email or in person
  • 15. Evernote Culture 2 - Internal We’ll make you more time Unlimited Vacation - Paid Vacation No office hour, no face time Food Transportation House Clean...Details
  • 16. Evernote Culture 2 - Internal Hire the right person No Asshole Policy Communication Reliability
  • 17. ImplicationWhat can we learn from Evernote
  • 18. Implication Product prophet No Exit Strategy for Life’s Work Evernote vs Other ser vices No sales/Few marketing/It’s all about Product OCR(Image Recognition)/Privacy + Some luck and timing Appstore/Investment
  • 19. Implication Culture can go far way How/What/Why - importance of story/ empathy/understanding Era of SNS - No secret Your employees are the most important assets for communication What motivates People Align with the vision - going after something bigger than themselves
  • 20. Implication Authentic Communication The Start up of you Sherly Sandberg - work/life 2nd phase of Leadership
  • 21. Appendix- Evernote Usage - How they use Evernote at Work/Life - The Best Tool for Integrated life
  • 22. EN Usage EN for Work Meeting Shared notebook for project No need to report Expenses Contacts
  • 23. EN Usage EN for Life 부부, 육아 일기 여행계획/요리/기타 행사계획 자녀교육 취미생활
  • 24. EN Usage My Evernote Personal - Blog/Initiative Professional - EN/Project Academic - GSB (class/career/fun) Others - email, contact management
  • 25. Q&AAny questions are welcomed!!