Evernote Culture- There’s something special with EN -            2012 Summer                                    San Baek
Table of ContentsEvernote at a glanceEvernote Culture 1 - InternallyEvernote Culture 2 - ExternallyEvernote Culture 의 시사점A...
Evernote at a glance      What is Evernote?
Evernote at a Glance    What is Evernote?               Vision               User               Valuation/Funding         ...
Evernote Culture 1    External communication
Evernote Culture 1 - External    EN make EN for EN               내가 쓰고 싶은 것, 풀고 싶은 문제               Next Evernote - EN Bus...
Evernote Culture 1 - External    100 year start up             100 year                  There is no exit strategy        ...
Evernote Culture 1 - External    We don’t do marketing               First user experience               Then, what’s the ...
Evernote Culture 1 - External    We don’t care competitor               경쟁자 신경쓸 시간 있으면               Google, Dropbox - 다같이...
Evernote Culture 1 - External    Lifetime UX               Apple - 배울점과 한계               Cross Platform/ Global           ...
Evernote Culture 1 - External    Free version should be good               Building Premium model - Entry barrier         ...
Evernote Culture 2    Internal communication
Evernote Culture 2 - Internal    Flat/open structure               No status symbols                      Physical Desk/No...
Evernote Culture 2 - Internal    Encourage real human    interaction               No Phone               Limited Email   ...
Evernote Culture 2 - Internal    We’ll make you more time               Unlimited Vacation - Paid Vacation               N...
Evernote Culture 2 - Internal    Hire the right person               No Asshole Policy               Communication        ...
ImplicationWhat can we learn from Evernote
Implication    Product prophet              No Exit Strategy for Life’s Work              Evernote vs Other ser vices     ...
Implication    Culture can go far way              How/What/Why - importance of story/              empathy/understanding ...
Implication    Authentic Communication              The Start up of you              Sherly Sandberg - work/life          ...
Appendix- Evernote Usage - How they use Evernote at Work/Life  - The Best Tool for Integrated life
EN Usage   EN for Work           Meeting           Shared notebook for project           No need to report           Expen...
EN Usage   EN for Life           부부, 육아 일기           여행계획/요리/기타 행사계획           자녀교육           취미생활
EN Usage   My Evernote           Personal - Blog/Initiative           Professional - EN/Project           Academic - GSB (...
Q&AAny questions are welcomed!!
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120913 Evernote culture

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This is not from Evernote, this is just my personal opinion on Evernote culture and implication based on my 3 month of internship experience

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  • Transcript of "120913 Evernote culture"

    1. 1. Evernote Culture- There’s something special with EN - 2012 Summer San Baek
    2. 2. Table of ContentsEvernote at a glanceEvernote Culture 1 - InternallyEvernote Culture 2 - ExternallyEvernote Culture 의 시사점Appendix - Evernote 활용기
    3. 3. Evernote at a glance What is Evernote?
    4. 4. Evernote at a Glance What is Evernote? Vision User Valuation/Funding History Employee/Global Presence Business Model
    5. 5. Evernote Culture 1 External communication
    6. 6. Evernote Culture 1 - External EN make EN for EN 내가 쓰고 싶은 것, 풀고 싶은 문제 Next Evernote - EN Business Apple? Amazon? - They don’t know what they want
    7. 7. Evernote Culture 1 - External 100 year start up 100 year There is no exit strategy Building the truth - 3P Start up Everyone needs to understand why they are doing XYZ Open communication
    8. 8. Evernote Culture 1 - External We don’t do marketing First user experience Then, what’s the job for Evernote? Difference bet ween Good/Great(OLLE)
    9. 9. Evernote Culture 1 - External We don’t care competitor 경쟁자 신경쓸 시간 있으면 Google, Dropbox - 다같이 간다. Market creation Open API - Building the giant Empire EN Food/Hello EN Trunk - Penultimate
    10. 10. Evernote Culture 1 - External Lifetime UX Apple - 배울점과 한계 Cross Platform/ Global Product team/Device - best UX Global strategy Strict quality/brand control
    11. 11. Evernote Culture 1 - External Free version should be good Building Premium model - Entry barrier Emotional attachment
    12. 12. Evernote Culture 2 Internal communication
    13. 13. Evernote Culture 2 - Internal Flat/open structure No status symbols Physical Desk/No Title No unnecessary distraction Together On hand meeting (video screaming) Beer Friday/Movie/Picnic
    14. 14. Evernote Culture 2 - Internal Encourage real human interaction No Phone Limited Email Meeting request through email or in person
    15. 15. Evernote Culture 2 - Internal We’ll make you more time Unlimited Vacation - Paid Vacation No office hour, no face time Food Transportation House Clean...Details
    16. 16. Evernote Culture 2 - Internal Hire the right person No Asshole Policy Communication Reliability
    17. 17. ImplicationWhat can we learn from Evernote
    18. 18. Implication Product prophet No Exit Strategy for Life’s Work Evernote vs Other ser vices No sales/Few marketing/It’s all about Product OCR(Image Recognition)/Privacy + Some luck and timing Appstore/Investment
    19. 19. Implication Culture can go far way How/What/Why - importance of story/ empathy/understanding Era of SNS - No secret Your employees are the most important assets for communication What motivates People Align with the vision - going after something bigger than themselves
    20. 20. Implication Authentic Communication The Start up of you Sherly Sandberg - work/life 2nd phase of Leadership
    21. 21. Appendix- Evernote Usage - How they use Evernote at Work/Life - The Best Tool for Integrated life
    22. 22. EN Usage EN for Work Meeting Shared notebook for project No need to report Expenses Contacts
    23. 23. EN Usage EN for Life 부부, 육아 일기 여행계획/요리/기타 행사계획 자녀교육 취미생활
    24. 24. EN Usage My Evernote Personal - Blog/Initiative Professional - EN/Project Academic - GSB (class/career/fun) Others - email, contact management
    25. 25. Q&AAny questions are welcomed!!
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