Perception and learning in Organization


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Perception and learning in Organization

  2. 2. PERCEPTION What you get from this picture.?? Different people understood same things differently.This occurs due to perception.
  3. 3. PERCEPTION DEFINITION Oxford defines perception as“receiving, collecting, action of takingpossession, apprehension with the mind or senses.” Simply, “it is the process of attaining awareness orunderstanding of the environment by organizing andinterpreting sensory information.”
  4. 4. Attitudes andBehaviorOrganization andInterpretationSelective AttentionPERCEPTUAL PROCESS MODELFeeling Hearing Seeing Smelling TastingEnvironmental Stimuli
  5. 5. FEATURES OF PERCEPTION It is an intellectual process. It is a process of becoming aware of situations. It is a psychological process. It differs from person to person.
  7. 7. PERCEPTION PROCESS. Receiving stimuli. Selection of stimuli. Organisation of stimuli. Interpretation of stimuli.
  8. 8. FACTORS INFLUENCING PERCEPTION.INTERNAL FACTORS: Learning. Needs. Age difference. Interest. Experience. Personality. Belief.EXTERNAL FACTORS:Nature .Location.Intensity.Size.Contrast.Movement.Repetition.Novelty and familiarity.
  9. 9. Learning is another important variableof human behaviour. Learning is a termfrequently used by the people in a widevariety of contexts. It is a continuousprocess. It occurs all the time.LEARNING
  10. 10. DEFINITIONSE. R Hilgard defines learning as “a permanent changein behaviour that occurs as a result of prior experience”.Mitchel has defined learning is “the process by whichnew behaviour are acquired”.
  11. 11. So it seen that all are generallyagreed, learning involves changes inbehaviour, practicing new behaviour andestablishing permanency in the change.
  12. 12. Features of Learning Learning involves change in behaviour.This change in behaviour may not benecessarily being an improvement over previousbehaviour. This change may be good or bad from anorganizational point of view.
  13. 13.  The change must be relatively permanentTemporary changes may be only reflectiveand fail to represent experience.Learning is reflected in behaviour.The behavioural change must be based onsome form of practical experience.
  14. 14.  The practice of experience must bereinforced in order for learning to occur. Learning occurs through out one’s life.
  15. 15. Steps in Learning Process InputThere should be a stimulus which isclearer to the learner. Without astimulus, learning does not take place.
  16. 16. ResponseThe stimulus results in responses. Responsesmay be physical from or may be in terms of attitudes,familiarity, perception or other complex phenomena.A person should be encouraged and allowed topractice the performance response.
  17. 17.  MotivationThere must be a motivation or drive beforethere can be any learning. Motivation issomething that moves a person to action, andcontinues him in the course of action alreadyinitiated. It includes interest and the attitude tolearn. He is likely to learn even though hepossesses adequate capacity to learn andunderstands what is being taught.
  18. 18.  ReinforcementIt is the fundamental condition of learning.Reinforcement in learning is some type of rewardfollowing the performance of an activity that leads tothe likely hood of the activity being performed again.If a person is not rewarded or does not perceive thelike of the reward in near future, he stops learning.
  20. 20. THEORIES OF LEARNINGLearning is the acquisition of new behaviour. Peopleacquire new behaviour frequently. A number oftheories of learning are so far developed. Thesetheories can be grouped in three categories. They areconditioning theory, Cognitive theory and Sociallearning theory.
  21. 21. 1) Conditioning TheoryConditioning has two main theories;1. Classical conditioning2. Operant conditioning.
  22. 22. a) Classical ConditioningClassical conditioning states that behaviour which islearned by repetitive association between a stimulus and aresponse.Classical conditioning through offers explanation forlearning, fails to explain total behaviour. Certainpsychologists mention classical conditioning is passive.
  23. 23. b) Operant ConditioningOperant can be defined as behaviour that produceseffects. Operant conditioning acts on environment toproduces consequences. It is basically assumed thatman’s behaviour is determined by environment andindividual learn by producing alteration in theirenvironment. Operant conditioning presupposes thathuman being explore their environment and act uponit.
  24. 24. 2) Cognitive Theory of LearningCognitive theory is very much alive and relevant today.It refers to an individual’s ideas, thoughts’knowledge, interpretations, and understanding abouthim and his environment. This theory was developedby Tolman. This theory assumes that the organismlearns the meaning of various objects and events andlearned responses depend upon the meaning assignedto stimuli.
  25. 25. 3) Social Learning TheoryCognitive theory is very much alive and relevant today. Itrefers to an individual’s ideas, thoughts’knowledge, interpretations, and understanding about himand his environment. This theory was developed byTolman. This theory assumes that the organism learns themeaning of various objects and events and learnedresponses depend upon the meaning assigned to stimuli.Social learning theory stresses upon the ability of anindividual to learn by observing model-parents, teachers,motion pictures, T.V artists, bosses and others. Manypattern of behaviour are watching the behaviour of othersand observes its consequences for them.