How I can help your customers find you on line...


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How I can help your customers find you on line...

  1. 1. Expose, Acquire & Engage
  2. 2. The Need <ul><li>Expose their product / service to people in the local market </li></ul><ul><li>Acquire new local customer </li></ul><ul><li>Engage – Keep old & new customers coming back with exclusive offerings / specials & brand awareness (Repeat customers!) </li></ul>
  3. 3. The Problem <ul><li>Where people spend their time matters! </li></ul>Why?
  4. 4. Where We Spend Our Time!
  5. 5. Where We Spend Our Time! Where is your Yellow Pages?
  6. 6. Old Way vs. New Trends $ $ $
  7. 7. Where We Spend Our Time
  8. 8. Accessing People Here? Declining Markets <ul><li>Newspapers </li></ul><ul><li>Bankrupt/Closing </li></ul><ul><li>TV </li></ul><ul><li>DVR/TiVo </li></ul><ul><li>Telemarketing </li></ul><ul><li>Do Not Call List </li></ul><ul><li>Direct Mail </li></ul><ul><li>Trash Can </li></ul><ul><li>Print Ads </li></ul><ul><li>High Cost </li></ul><ul><li>E-Mail </li></ul><ul><li>Spam Software </li></ul>
  9. 9. Local Advertising Shift <ul><li>$155 billion spent on local advertising in 2009 </li></ul><ul><li>7.3% online </li></ul><ul><li>Projected up to 50% will be spent online within 10 years! </li></ul><ul><li>$77 Billion on the move! </li></ul><ul><li>Be where the eyes have moved! </li></ul>
  10. 10. The Problem <ul><li>Your Customer Are Online… </li></ul><ul><li>Are they finding you, or your competitors? </li></ul>
  11. 11. AdzZoo: Total Online Marketing Solution <ul><li>AdzZoo’s turnkey solution is designed to... </li></ul><ul><ul><li>Expose your business with a “Geo-Targeted” web presence </li></ul></ul><ul><ul><li>Acquire new customer with online strategies and exposures </li></ul></ul><ul><ul><li>Engage customers with real-time mobile marketing </li></ul></ul>
  12. 12. Target Your Local Online Market! <ul><li>Geo-Targeting Technology </li></ul>
  13. 13. Exposure & Acquisition In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month.
  14. 14. Page 2 and Beyond AKA - No Mans Land <ul><li>Over 80% of people that search never go past the first page of the search results. </li></ul><ul><li>High ranking is essential to online exposure. </li></ul><ul><li>How do you get a high rank? Experts! </li></ul>
  15. 15. The New York Times <ul><li>“… search advertising is probably the most effective form of marketing ever invented.” </li></ul><ul><li>“ No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads” </li></ul>
  16. 16. Exposure & Acquisition <ul><li>Social Networks </li></ul><ul><li>120 million active U.S. Facebook users </li></ul><ul><li>Average user spends 55 minutes per day on Facebook </li></ul><ul><li>1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009 </li></ul>
  17. 17. Exposure & Acquisition <ul><li>Thousands of Popular Websites </li></ul>
  18. 18. Engage <ul><li>Smart Phones & Mobile Devices </li></ul><ul><li>270,000,000 active mobile accounts (US) </li></ul><ul><li>3 to 1 cell phones to computers </li></ul><ul><li>152 billion text sent per month </li></ul><ul><li>90% of text are read within 1 minute of receipt </li></ul>
  19. 19. Text Marketing
  20. 20. Results Start with a “Digital Hub”
  21. 21. How it Works Digital Hub Social Networks Search Marketing Major Websites Text Marketing
  22. 22. <ul><li>Get analytics of your entire campaign and its effectiveness </li></ul><ul><li>Monthly reporting on: </li></ul><ul><ul><li>Total impressions </li></ul></ul><ul><ul><li>Total clicks </li></ul></ul><ul><ul><li>Average position </li></ul></ul><ul><ul><li>Driving directions </li></ul></ul><ul><ul><li>And more </li></ul></ul>Campaign Monitoring & Optimization
  23. 23. Put the Web Expert on Your Side! <ul><li>Google certified professionals with experienced ad writers will create a custom web campaign, designed for your industry and local market, to get you the results you need to stay competitive in an online world! </li></ul>
  24. 24. Expose, Acquire & Engage