How I can help your customers find you on line...
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How I can help your customers find you on line... Presentation Transcript

  • 1. Expose, Acquire & Engage
  • 2. The Need
    • Expose their product / service to people in the local market
    • Acquire new local customer
    • Engage – Keep old & new customers coming back with exclusive offerings / specials & brand awareness (Repeat customers!)
  • 3. The Problem
    • Where people spend their time matters!
    Why?
  • 4. Where We Spend Our Time!
  • 5. Where We Spend Our Time! Where is your Yellow Pages?
  • 6. Old Way vs. New Trends $ $ $
  • 7. Where We Spend Our Time
  • 8. Accessing People Here? Declining Markets
    • Newspapers
    • Bankrupt/Closing
    • TV
    • DVR/TiVo
    • Telemarketing
    • Do Not Call List
    • Direct Mail
    • Trash Can
    • Print Ads
    • High Cost
    • E-Mail
    • Spam Software
  • 9. Local Advertising Shift
    • $155 billion spent on local advertising in 2009
    • 7.3% online
    • Projected up to 50% will be spent online within 10 years!
    • $77 Billion on the move!
    • Be where the eyes have moved!
  • 10. The Problem
    • Your Customer Are Online…
    • Are they finding you, or your competitors?
  • 11. AdzZoo: Total Online Marketing Solution
    • AdzZoo’s turnkey solution is designed to...
      • Expose your business with a “Geo-Targeted” web presence
      • Acquire new customer with online strategies and exposures
      • Engage customers with real-time mobile marketing
  • 12. Target Your Local Online Market!
    • Geo-Targeting Technology
  • 13. Exposure & Acquisition In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month.
  • 14. Page 2 and Beyond AKA - No Mans Land
    • Over 80% of people that search never go past the first page of the search results.
    • High ranking is essential to online exposure.
    • How do you get a high rank? Experts!
  • 15. The New York Times
    • “… search advertising is probably the most effective form of marketing ever invented.”
    • “ No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”
  • 16. Exposure & Acquisition
    • Social Networks
    • 120 million active U.S. Facebook users
    • Average user spends 55 minutes per day on Facebook
    • 1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009
  • 17. Exposure & Acquisition
    • Thousands of Popular Websites
  • 18. Engage
    • Smart Phones & Mobile Devices
    • 270,000,000 active mobile accounts (US)
    • 3 to 1 cell phones to computers
    • 152 billion text sent per month
    • 90% of text are read within 1 minute of receipt
  • 19. Text Marketing
  • 20. Results Start with a “Digital Hub”
  • 21. How it Works Digital Hub Social Networks Search Marketing Major Websites Text Marketing
  • 22.
    • Get analytics of your entire campaign and its effectiveness
    • Monthly reporting on:
      • Total impressions
      • Total clicks
      • Average position
      • Driving directions
      • And more
    Campaign Monitoring & Optimization
  • 23. Put the Web Expert on Your Side!
    • Google certified professionals with experienced ad writers will create a custom web campaign, designed for your industry and local market, to get you the results you need to stay competitive in an online world!
  • 24. Expose, Acquire & Engage