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What really drives the success of a  music radio station
 

What really drives the success of a music radio station

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What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other ...

What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other markets.

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    What really drives the success of a  music radio station What really drives the success of a music radio station Presentation Transcript

    • what really drives the success of amusic Radio station
    • this is notanother keynote about social media& digital platforms
    • what really drives the success of amusic Radio stationis about the basics!
    • Getting the right strategy via research is crucial andrepresent 20% of the success of a music radio station 20%
    • Those 20% are vital, thats howyou will find or fine-tune theright music mix for the righttarget within a clear availableniche in the market  20%
    • The implementation of the actionplan coming from researchrepresent 80% of the successof a music radio station 80%
    • Implementation is about music, morning, marketing, and social mediaMusic is the first and mostimportant part to implementflawlessly 
    • Music Implementation isdivided into 5 categories
    • SELECTORSET UP
    • THE DAILY MASSAGEand fine tuning of your music schedulingwith art and science
    • THE WEEKLY CHOICEOF NEW SONGS IN YOUR PLAYLISTwith art and science
    • art and instinct when its about choosing a new songsciencewhen its aboutanalyzing the call out results
    • THE MUSIC MUSIC TESTFROM YOUR AUDITORIUM SORT
    • A CLEAR ANDAND TASTES OF YOURVISION OF THE MUSIC TEXTURE PRECISETARGET IN THE MIND OF YOUR MUSIC DIRECTOR
    • Check list for the success of your music radio station
    • Find or redefine theavailable nichein the marketwith the right research
    • Choose the right format for that nicheBeware of formats that are too extreme
    • Choose the musiC stylesTO FULFILLTHE format by checking that everymusic styles fitstogether
    • Test the songs in anauditorium if you areplaying golds and/orrecurRents
    • Test your songs in a weekly (ideally) call out
    • Organize a weekly meetingto fine-tune your weeklyplaylist by checkingthe call out result
    • Set up your selector schedulingsoftware with the songs that hasthe best fit and the best score withthe right parameters and strategy
    • Fine-tune the selector all the timelisten, get feedbackfrom research
    • don’t let yourselectorrun automatically
    • Manually fine-tune the daily musiclog by remembering that its not justabout rotations and research,its about art as the goal is to satisfya target made of  humans
    • the right peopleif you have the right music strategy inplace with the right implementationand the right people to take care ofthe music you will succeed
    • move your format forwardwith your instinct, find waysto get your listenerssurpriseddon’t just stick to whatresearch says. within theconsistency of your format,find ways to have spice inyour music log
    • TOP QUALITIES OF YOUR programming TEAMIN TOUCH WITH POP CULTURE LOVE OF THE MUSIC LOVE OF THE FORMAT INSTINCT
    • sam zniber is Successful in repositioningand fine-tuning Music Radio Stationsprogramming to increase audience marketshare. Record of audience growth withmajor radio stations in Australia, UK,france, Africa and Latin America. sam@samzniber.com