What really drives the success of a music radio station

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What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other …

What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other markets.

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  • 1. what really drives the success of amusic Radio station
  • 2. this is notanother keynote about social media& digital platforms
  • 3. what really drives the success of amusic Radio stationis about the basics!
  • 4. Getting the right strategy via research is crucial andrepresent 20% of the success of a music radio station 20%
  • 5. Those 20% are vital, thats howyou will find or fine-tune theright music mix for the righttarget within a clear availableniche in the market  20%
  • 6. The implementation of the actionplan coming from researchrepresent 80% of the successof a music radio station 80%
  • 7. Implementation is about music, morning, marketing, and social mediaMusic is the first and mostimportant part to implementflawlessly 
  • 8. Music Implementation isdivided into 5 categories
  • 9. SELECTORSET UP
  • 10. THE DAILY MASSAGEand fine tuning of your music schedulingwith art and science
  • 11. THE WEEKLY CHOICEOF NEW SONGS IN YOUR PLAYLISTwith art and science
  • 12. art and instinct when its about choosing a new songsciencewhen its aboutanalyzing the call out results
  • 13. THE MUSIC MUSIC TESTFROM YOUR AUDITORIUM SORT
  • 14. A CLEAR ANDAND TASTES OF YOURVISION OF THE MUSIC TEXTURE PRECISETARGET IN THE MIND OF YOUR MUSIC DIRECTOR
  • 15. Check list for the success of your music radio station
  • 16. Find or redefine theavailable nichein the marketwith the right research
  • 17. Choose the right format for that nicheBeware of formats that are too extreme
  • 18. Choose the musiC stylesTO FULFILLTHE format by checking that everymusic styles fitstogether
  • 19. Test the songs in anauditorium if you areplaying golds and/orrecurRents
  • 20. Test your songs in a weekly (ideally) call out
  • 21. Organize a weekly meetingto fine-tune your weeklyplaylist by checkingthe call out result
  • 22. Set up your selector schedulingsoftware with the songs that hasthe best fit and the best score withthe right parameters and strategy
  • 23. Fine-tune the selector all the timelisten, get feedbackfrom research
  • 24. don’t let yourselectorrun automatically
  • 25. Manually fine-tune the daily musiclog by remembering that its not justabout rotations and research,its about art as the goal is to satisfya target made of  humans
  • 26. the right peopleif you have the right music strategy inplace with the right implementationand the right people to take care ofthe music you will succeed
  • 27. move your format forwardwith your instinct, find waysto get your listenerssurpriseddon’t just stick to whatresearch says. within theconsistency of your format,find ways to have spice inyour music log
  • 28. TOP QUALITIES OF YOUR programming TEAMIN TOUCH WITH POP CULTURE LOVE OF THE MUSIC LOVE OF THE FORMAT INSTINCT
  • 29. sam zniber is Successful in repositioningand fine-tuning Music Radio Stationsprogramming to increase audience marketshare. Record of audience growth withmajor radio stations in Australia, UK,france, Africa and Latin America. sam@samzniber.com