Radio is the internet’s loudspeaker

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Brands can get an increase in awareness, attitudes, favorability, intent, and preference by using creative ideas and solutions that mixes Radio, Internet and Social Media.

This presentation shows how efficient, cheap, and creative this media mix can be.

If you're in charge of a brand, take a look at this keynote, and let me know how this media mix worked for you.

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Radio is the internet’s loudspeaker

  1. 1. How to get an increase in awareness and sales with a low cost, fast, and efficient approachSocialRadioMIXwww.samzniber.com January 2012
  2. 2. Radio is four times moreeffective than otherforms of advertising forweb browsing* *Radio Advertising Bureau UK 2011
  3. 3. web browsing*Listeners exposed to radio ads for aspecific brand, are 52% more likely toinclude that 2011*Radio Advertising Bureau UK brand in THEIR WEB BROWSING* *Radio Advertising Bureau UK 2011
  4. 4. RADIO CONTINUES TO HOLD A UNIVERSALLY POPULARPRESENCE IN THE DAILY LIVES OF ALL AMERICANS,REACHING OVER 93% OF ALL PERSONS 12+ each week**Arbitron Radio Today 2011 in THEIR WEB BROWSING*
  5. 5. People often listen to radio whilst online giving advertisers a strong opportunity to allow instant access to further information*SocialRadioMIX*CRA Study “Radio and Online, they just click”
  6. 6. 94% of people carry out other activities whilst listening to radio. Radio compliments other media channels brilliantly*SocialRadioMIX*RAB UK
  7. 7. Radio doesn’t distract from online activity, it can be consumed simultaneously*SocialRadioMIX*RAB UK
  8. 8. In a media world increasinglydominated by the internetand search engines, how doyou ensure customers arespecifically seeking outyour brand online?
  9. 9. “RADIO: The online multiplier”*suggests that an answer lies inthe use of offline media, like radio*Radio Advertising Bureau UK Study 2011
  10. 10. Radio is theInternet’sloudspeaker!
  11. 11. the mix of radio, web, and socialmedia is the fastest, cheapest andmost efficient way to lift your brandSocialRadioMIX
  12. 12. “radio can take a social mediacampaign into hyperspeed” MARK RAMSEYSocialRadioMIX
  13. 13. Creativity is in the center of this media mix
  14. 14. the only thing standing between you andyour new client is the right creative
  15. 15. Sam Zniber is a consultant specialized in the radiobroadcasting and entertainment industries with majorinternational experience, participating in radio,advertising, digital, and music related projects with ananalytical approach to problems and implementation ofcreative solutionsSocialRadioMIXsam@samzniber.com www.samzniber.com
  16. 16. images by Speakerwall Desktopgraphy Abhijitdara Mediaghost Davidbayliss NeogaboX Dommica PulsarmediaSocialRadioMIXsam@samzniber.com www.samzniber.com

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