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Presentation on Human mixtard Presentation on Human mixtard Presentation Transcript

  • HUMAN MIXTARD
    Presented By - PRASHANTH RAO
  • Human Mixtard
    Brand Of NOVO NORDISK Denmark based company.
    Indication in case of Diabetes Mellitus.
    Human Mixtard contains Premixed Human Insulin.(30:70 & 50:50)
    30% Regular Insulin & 70% NPH Insulin.
    50% Regular Insulin & 50% NPH Insulin
    Its available as Human Mixtard 30 and Human Mixtard 50.
  • NOVO NORDISK
    Market Leader in the Diabetic Segment.
    Only Company having all the range of Insulin.
    REGULAR INSULIN (ACTRAPID)
    NPH INSULIN (INSULATARD)
    PREMIXED INSULIN (HUMAN MIXTARD 30 & 50)
    LONG ACTING DETIMIR INSULIN (LEVIMIR)
    RAPID ACTING ASPART INSULIN (NOVORAPID)
    PREMIXED ASPART INSULIN (NOVOMIX)
  • DEVICES AVAILABLE
    Available in the form of Vials, Pens.
    The Pens are also of 2 types, Prefilled Pens (Novolet) and Durable Pens (Novo Pen 3 and 4).
    Vials are available in 40IU (10ml), where as the Pen fills are available in 100IU (3ml).
  • HUMAN MIXTARD VIALS 40IU10ml
  • HUMAN MIXTARD DURABLE PEN
  • NOVOPEN 4
  • HUMAN MIXTARD PEN FILLS
  • HUMAN MIXTARD PREFILLED PENS 10IU 3ml
  • PRICE
    HUMAN MIXTARD 30 VIAL-Rs.158
    HUMAN MIXTARD PEN FILLS-Rs.1040 (Pack of 5)
    NOVO PEN 3 –Rs.600
    NOVOLET PEN (PREFILLED PEN)-Rs.300
  • COLLABORATIONS
    Torrent Manufactures Human Mixtard Vials at their Ahmadabad unit (Same Quality).
    Abott handles the Distribution of all the Insulins of Novo Nordisk.
    The Pens and the Pen fills are Manufactured in Denmark and are Imported to India.
  • COMPETITORS
    HUMINSULIN (ELI LILLY)
    WOSULIN (WOCKHARDT)
    LUPISULIN (LUPIN)
    INSUGEN (BIOCON)
    RECOSULIN (SHREYA LIFE SCIENCE)
    INSUMAN (SANOFI AVENTIS)
    INSUCARE (RANBAXY)
  • MARKET SHARE
    Insulin & its analogs market in 2008 was USD12.25 Bn.
    NOVO NORDISK today holds 65% Market Share Globally in Insulin segment.
    They are the Market Leaders in Insulin Segment.
    Presence in 52 Countries.
    5TH LARGEST SELLING BRAND IN INDIA in May-2009.
    Annual sales in 2009 was Rs.123.54 Cr.
    Market Share of 0.34%, Growing at 1.6%
  • INSULIN Rxn TREND
  • PREMIXED INSULIN Rxn TREND
  • BRANDWISERxn TREND
  • CURRENT STRATERGY
    QUALITY of Insulin.
    Focusing on the Fetures of Pens.
    Patient Services.
    Free Demo to the patients at their door step.
    Free Pens to needy Patients.
    Complete Range of Insulins available
    Availability:- Freely Available
  • Why Drs Prefer Human Mixtard ?
    Brand Image.
    Availability.
    Presence in 52 countries, so widely accepted by all the Drs world wide.
    Provides News articles and other Diabetes related news to the Drs.
    Other New molecule’s CMEs.
  • THANK YOU
  • QUESTIONS?