Final evaluation
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  • 1. OCR G324 Advanced production
    Woodall, Sam
    CAND. NO.3889
    Aquinas college 33435
    Shearwater Road
  • 2. In what ways does your media product use, develop or challenge forms of real media products ?
    Difference
    Instead of holding a necklace like in the original product the girl is now texting on her mobile phone, the lighting is also much darker than the original product.
    Subversion:
    -the lighting is much darker than the original
    -the bbc one logo is missing
    • The necklace is replaced by a mobile phone
    • 3. The camera is zoomed into the phone more than the camera is zoomed into the necklace (this is so we can read the message on the phone).
    Similarity:
    -both are over the shoulder shots
    -both are in big close up
    -both are Inter textual shots
  • 4. In what ways does your media product use, develop or challenge forms of real media products ?
    Similarity:
    -Both scenes are in two shot
    -Both male and female
    -Both are between a mid shot and medium close up
    Difference:
    The lighting in my product is much darker than the original and the Mise en scene is a dark red corridor unlike the naturally lighted school corridor in the original product. In my product both characters are much more casually dressed and the male and female characters have changed positions also.
    Subversion:
    -In my product The lighting is an unnatural dark shade creating a darker mood than the original product.
    -the subjects are stood further apart suggesting they do not trust each other unlike the original product where both subjects are stood unusually close.
    -My product is more medium close up whereas the original is more mid shot
  • 5. In what ways does your media product use, develop or challenge forms of real media products ?
    Similarity:
    -The Mise en scene for both scenes feature a classroom
    -Both scenes are full of students
    -Both students are not paying attention to the work (in the original product the student is talking and in my product the student is texting)
    Difference:
    The original product is a more establishing shot whereas my product is more of a focused shot on the main subject (the girl texting). The lighting is brighter and more natural whereas the light in the original product is darker due to the shut curtains. The age of the students in my product are also much older than the students in the original product.
    Subversion:
    -The original product features younger students in a high school whereas my product features older students attending college. The camera in my product is more focused on the main subject whereas the original product is more establishing this is because there are 2 main subjects whereas my product is focused on only 1
  • 6. In what ways does your media product use, develop or challenge forms of real media products ?
    Sound
    Sound:
    I wanted to use the soundtrack as a sub text and create a dark mood to my trailer, I chose the song ‘Don’t stand do close to me’ by the Police. The lyrics in the song describe the situation in my trailer therefore the song was appropriate. The song discusses the secret relationship between a teacher and student.
    Young teacher, the subject, of school girl fantasy
    She wants him so badly
    Knows what she wants to be
    Inside her there’s longing
    This girls an open page
    Book marking-she’s so close now
    This girl is half his age
    Don’t stand, don’t stand so
    Don’t stand so close to me
    Her friends are so jealous
    You know how bad girls get
    Sometimes it’s not so easy
    To be the teachers pet
    Temptation, frustration
    So bad it makes him cry
    Wet bus stop, she’s waiting
    His car is warm and dry
    Lyrics:
    Don’t stand, don’t stand so
    Don’t stand so close to me
    Loose talk in the classroom
    To hurt they try and try
    Strong words in the staffroom
    The accusations fly
    It’s no use, he sees her
    He starts to cough and shake
    Just like the old man in
    That book by Nabokov
    Don’t stand, don’t stand so
    Don’t stand so close to me
  • 7. How effective is the combination of your main product and ancillary texts?
    Synergy
    Brand
    The last scene of my main product was filmed in a red corridor, similar to the same shade of red the BBC use, this was so that the red BBC ONE title card would fade in more smoothly.
    The Same font (gill sans mt)is used in my billboard product and the title card at the end of my main product.
    I used the same layout and same shade of red for my title card as the existing media product uses (walk on the wild side).
    The red BBC ONE logo is repeated in the bottom corner of my ancillary product
  • 8. How effective is the combination of your main product and ancillary texts?
    Audience:
    Mode of address:
    Mode:
    The mode of my product is a generally formal one, the product is aimed at BBC ONE viewers therefore all products need to be formal and no use of slang or offensive terms etc. The age range for our soap would be anywhere between 15-35. In many ways our soap is similar to Waterloo road who aim there programme at a younger age range and is based around school life. Because of this it is easier for a younger audience to relate too our soap which is why it is our targeted age range.
    Locations:
    Most of our shots were filmed in a college with the exception of a couple of outdoor scenes. We filmed in corridors, classrooms and staircases with the students in the background of some scenes emphasizing the college environment our product is based around.
  • 9. How effective is the combination of your main product and ancillary texts?
    Institution:
    The BBC ONE logo is the identity of the institution as it is instantly recognizable. The reason I chose to use the BBC as my institution is because of my products audience and viewing time. The BBC shows existing media products such as Waterloo road, Eastenders etc. These are existing media products that our soap can easily relate too therefore it was appropriate to use the BBC. The BBC ONE logo will also naturally attract the same demographic my media product is aimed towards.
    BBC ONE logo:
    -red and white
    -clear brand recognition
    -stands out from other institutions
    Genre:
    My media product is aimed towards both male and female genre with a primary target audience between 15 and 21 and a secondary audience of 21 - 35
  • 10. How effective is the combination of your main product and ancillary texts?
    Even when creating my ancillary products I included the same theme of red and white. We took the photos for our ancillary products in the same red corridor as we filmed the end scene of the main product this is to create a similarity across all 3 products. Because the BBC ONE logo is red and white this is a further reason why it was appropriate.
  • 11. What have you learnt from your audience feedback ?
    Intended/idealaudience
    My intended/ideal audience would be:
    • between an age range of 15-21
    • 12. Attending school/college or university
    • 13. Male or Female
    • 14. Possibly in a part time job
    • 15. Middle class
    • 16. Average student
    I showed my final product to my media teacher in order to gain some audience feedback. The feedback was very positive and any criticisms were very constructive.
    Narrative is clear
    Genre is clear
    Clearly aimed at a young audience
    Constructive criticism:
    A further 2 students who viewed my trailer said that my soap is what they described as a ‘casual soap’ . They will watch it if it’s on, a soap you can dip and dip out of etc.
    -Needs more title cards
    -Chop more of the beginning and chop of the beginning of soundtrack (sounds too sinister)
    -Editing should pick up when drums kick in.
  • 17. What have you learnt from your audience feedback ?
    Shearwater Road
    Waterloo Road
    Based around a school atmosphere
    Based around a college atmosphere
    Mondays at 7:00
    Similar demographic
    Thursdays at 8:00
    Both soap format
    Similar demographic
  • 18. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Construction:
    When creating my products I had to learn a variety of techniques in order to create my products. Along with the other persons in my group we had to learn how to work the camera correctly and learn about the different angles etc. We studied existing soaps and imitated similar camera angles they use.
    I also had to learn how to use adobe premier elements in order to upload and edit my media product. It was important I learnt how to use adobe correctly as this is where all the construction would take place.
    I got to know how to use adobe through my planning and previous tasks. These included my comic strip and the 15 second scene from Eastenders.
    During the construction I learned how to:
    -Upload and import clips from my camera
    -Import sound and audio
    -Import Jpeg images
    -add transitions and titles and much more
  • 19. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Construction
    In order to get the clips from the cameras memory card into adobe I had to go through several stages. The first stage was putting the memory card into a card reader and uploading the clips on to my computer. Next I saved all my clips to an external hard drive so I always had them at hand.
    The next stage was to import the clips from the hard drive into adobe. To do this I went to ‘get media’ in adobe elements, found the clips and imported them into adobe.
    Get media
  • 20. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Sound
    To include my soundtrack I had to take the song, convert it to an mp3 file and import it into adobe, to do this I had to go through several processes.
    I used a YouTube to mp3 converter I found on the internet
    I then copied and pasted the URL of the YouTube video in the bar provided and clicked enter to start converting the video.
  • 21. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Sound
    When the video finished converting I downloaded the MP3 and saved it to my files. The final process was to import the song into adobe elements. I imported the song the same way I imported the clips and BBC title card through the ‘get media’ tool.
  • 22. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Sound
    The final stage included dropping the soundtrack into the right place so it would fit around my trailer. I also adjusted the levels of sound at particular points in order to hear the scenes with dialogue.
    The way I managed to dip the volume of the song up and down was with the little white marker dots you can see scattered along the yellow line. They allowed me to take any moment in the song and adjust the sound level. To create the white marker dots I held the mouse over the yellow and pressed ctrl .
  • 23. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Planning
    I did all my planning in the format of an online blog. This is where I uploaded my first attempts at filming and evaluated them. The first attempt I made at filming was a comic strip where I did a voice over. The second attempt at filming was the short reconstruction of an east enders clip. In these attempts it allowed to practice with the camera and get to know how to use adobe elements 8 it came to creating my final product. I also uploaded another two existing soap trailers which I analysed and took inspiration from when creating my own products.
  • 24. How did you use media technologies in the construction and research, planning and evaluation stages ?
    Evaluation
    The evaluation (this presentation) has been made on Microsoft power point. Using this advanced software it has allowed me to create an interesting and a more well presented evaluation. Otherwise my evaluation would have been in the form of an essay which would have been more time consuming and would lack the elements in my power point such as screen shots, imagery and fonts etc.
    I had previous experience with www.blogger.com when creating my preliminary task and planning. Adobe allows me to directly upload any video on to YouTube which I then embedded into my blog.