2. It is projected that the number of mobile browsing on the internet will
overtake the using of laptop and desktop computers by the year 2014.
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3. “In this world of constant connectivity, consumers
expect to find the information that they want, when
they want it - especially when they’re on the go.”
- Masha Fisch
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5. The Numbers
- 28% of Internet usage comes from a mobile phone.
- 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
- 91% of all smartphone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
- One-third of web traffic to The New York Times is mobile ( Source: 3dissue )
- There were a total of $241 billion mobile transactions in 2011.
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