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Mobile Games - Technology & Business Update

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Materi Seminar "Game Technology Business Update". Hari/Tanggal : Sabtu, 22 September 2012 di UNS Solo.

Materi Seminar "Game Technology Business Update". Hari/Tanggal : Sabtu, 22 September 2012 di UNS Solo.


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  • 1. MOBILE GAMESTECHNOLOGY & BUSINESSby Samuel Henry Powerpoint Templates Page 1
  • 2. ABOUT ME • Indie Gamedev (SHI) • Writer • Game Design Lecturer • Online Business Owner • IT Speaker & Activist • IGDA Coordinator • I2TY Coordinator FB: facebook.com/samuelhenryx Powerpoint Templates Page 2
  • 3. What are mobile games?Games that run on a mobile device suchas a mobile phone, smartphone ortablet computer.Devices such as iPhone, Playbook, GalaxyTab, Windows Phone and Android devices. Powerpoint Templates Page 3
  • 4. TOPICS 1. Mobile Game Trend 2. Mobile Game Business 3. Jump Into The Fire Powerpoint Templates Page 4
  • 5. MOBILE GAME TRENDS Hardware trend Market share Powerpoint Templates Page 5
  • 6. MOBILE GAME TRENDS Brand & OS trend Powerpoint Templates Page 6
  • 7. MOBILE GAME TRENDS Platform trend mobile web Windows 8 HTML/CSS/Javascript C#, C++ Android iOS Windows Phone Java Objective C C# BlackBerry OS Java, web Boot2Gecko Bada HTML5 C++ webOS HTML5, C++ Powerpoint Templates Page 7
  • 8. MOBILE GAME TRENDS Tools trend 2000 today – explosion of tools 100+ tools! Powerpoint Templates Page 8
  • 9. MOBILE GAME TRENDS Tools trend Powerpoint Templates Page 9
  • 10. MOBILE GAME TRENDS Apps trend Powerpoint Templates Page 10
  • 11. MOBILE GAME TRENDS User trend Powerpoint Templates Page 11
  • 12. MOBILE GAME TRENDS Conclusion? Mobile Games Industry = BIG OPPORTUNITY Powerpoint Templates Page 12
  • 13. MOBILE GAMES BUSINESS Big Player: • EA Mobile - www.eamobile.com • Gameloft - www.gameloft.com • Rovio - www.rovio.com • Nexon - www.nexon.net • Zynga – company.zynga.com/games/mobile-games Powerpoint Templates Page 13
  • 14. MOBILE GAMES BUSINESS Another Rising Star Player: • GREE – www.gree-corp.com • DeNA (ngmoco) – dena.jp/intl and blog.ngmoco.com Powerpoint Templates Page 14
  • 15. MOBILE GAMES BUSINESS What platform to Choose? Powerpoint Templates Page 15
  • 16. MOBILE GAMES BUSINESS Mobile Games Business Model 1. Ad supported. Example: Angry Birds on Android devices. 2. Microtransactions & Virtual Goods. Example: Tiny Tower. 3. Paid download. Example: Fruit Ninja in Apple 4. Subscription. Example: Gameloft Subscription. 5. Hybrids. Example: Infinity Blade. Paymium: paid download and microtransactions. Powerpoint Templates Page 16
  • 17. Ad supported Powerpoint Templates Page 17
  • 18. Ad supported Powerpoint Templates Page 18
  • 19. Powerpoint Templates Page 19
  • 20. Powerpoint Templates Page 20
  • 21. Subscription Powerpoint Templates Page 21
  • 22. Hybrids Powerpoint Templates Page 22
  • 23. MOBILE GAMES BUSINESS Typical Big Player problems: • Massive games lead to massive investments • Difficult to be agile and flexible • Scheduling slips have a large impact • Difficult to sustain Powerpoint Templates Page 23
  • 24. MOBILE GAMES BUSINESS With mobile games you can: • Build the smallest core experience • Grow and develop with something running • Allows for more creativity and flexibility • Identify potential problems early • Less wasted time and effort Powerpoint Templates Page 24
  • 25. MOBILE GAMES BUSINESS Mobile Games Advantages? • HUGE user and market • Lots of development tools • Ready to use apps market • Mature business models • Friendly Enviroment for StartUps • Flexible monetization style Powerpoint Templates Page 25
  • 26. MOBILE GAMES BUSINESS Mobile game developmen facts: Only 10% makes huge money Another 10% only survive 80% fail to make fortune Powerpoint Templates Page 26
  • 27. MOBILE GAMES BUSINESS Failure factors: • Game design sucks • No marketing strategies • No business strategies • Sales vs Next project funds • Funding for Startup Powerpoint Templates Page 27
  • 28. JUMP INTO THE FIRE7 Quickstarter Tips:1. Choose crossplatform tool2. Learn from tutorial, web forum, etc3. Build playable prototype/demo game4. Promote your game5. Analyze your users feedback6. Fix/Rebuild your demo game7. Repeat and Scale up…. Powerpoint Templates Page 28
  • 29. JUMP INTO THE FIRE UNITY 3D Powerpoint Templates Page 29
  • 30. JUMP INTO THE FIREUNITY 3D Powerpoint Templates Page 30
  • 31. JUMP INTO THE FIRE Powerpoint Templates Page 31
  • 32. JUMP INTO THE FIRE Powerpoint Templates Page 32
  • 33. JUMP INTO THE FIRE Powerpoint Templates Page 33
  • 34. JUMP INTO THE FIRE • New strengths of the mobile platform • Small, agile approaches have huge potential • Start everything with a small scope and grow • Leverage existing work and fellow developers • Make mistakes and evolve! Powerpoint Templates Page 34
  • 35. JUMP INTO THE FIRE • New strengths of the mobile platform • Small, agile approaches have huge potential • Start everything with a small scope and grow • Leverage existing work and fellow developers • Make mistakes and evolve! Powerpoint Templates Page 35
  • 36. END of PRESENTATION Questions? Email: samuelhenryx@gmail.com Powerpoint Templates Page 36