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The future telecom

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I'm not a prophet (but I'm evangelist) and therefore do not really know the future telecom. This lecture describes trends and developments in telecommunications worldwide and try to give …

I'm not a prophet (but I'm evangelist) and therefore do not really know the future telecom. This lecture describes trends and developments in telecommunications worldwide and try to give recommendations for operators (PTTs) who not turn to infrastructure provide "dump pipe" only.

אני לא נביא (אבל כן מטיף) ולכן לא באמת יודע מה עתיד הטלקום.
הרצאה זו מתארת מגמות והתפתחויות בטלקומוניקציה (תקשורת) בעולם ומנסה לתת המלצות לפעילות שצרכות לבצע המפעילות כדי לא להפוך לספק תשתיות "טפשות" בלבד.

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  • http://www.youtube.com/watch?v=mu8Zmfm1JZQ&feature=related
  • http://www.youtube.com/watch?v=mu8Zmfm1JZQ&feature=related
  • http://www.pcmag.com/article2/0,2817,2388307,00.asp
  • Rec. ITU-T Y.2221 (01/2010)
  • http://www.readwriteweb.com/mobile/2010/12/30-plus-tools-for-building-your-own-mobile-app.php

Transcript

  • 1. Telecom Trends Samuel Dratwa Samuel.dratwa@gmail.comCopyright © 2011 LOGTEL
  • 2. What are we selling ? customer satisfaction !It’s all about customer satisfactionCopyright © 2011 LOGTEL
  • 3. The multi-faced convergence (1)  Network convergence  Broadband access, FTTH  IP-based NGN for wireline and wireless  IMS/SDP adoption in wireless and wireline  WiFI/WiMax wireless convergence  Service convergence  Fixed-mobile convergence  Phone PC convergence  Mobile PDA convergence  PC TV (content) convergence  Screen ConvergenceCopyright © 2011 LOGTEL
  • 4. Network topology today BT – 21cnCopyright © 2011 LOGTEL
  • 5. Converged network BT – 21cnCopyright © 2011 LOGTEL
  • 6. The multi-faced convergence (1)  Network convergence  Broadband access, FTTH  IP-based NGN for wireline and wireless  IMS/SDP adoption in wireless and wireline  WiFI/WiMax wireless convergence  Service convergence  Fixed-mobile convergence  Phone PC convergence  Mobile PDA convergence  PC TV (content) convergence  Screen ConvergenceCopyright © 2011 LOGTEL
  • 7. The ultimate convergenceCopyright © 2011 LOGTEL
  • 8. The multi-faced convergence (2)  Customer convergence  Customer not subscriber  Blurring of residential and SMB  Blurring of business/consumer boundary  Blurring of early adopter and “common customers”  Blurring community vs. friend and familyCopyright © 2011 LOGTEL
  • 9. The multi-faced convergence (3)  Payment convergence  Pre paid Post paid convergence  Digital traditional convergence  Flat rate, complex convergence  Advertisement, content convergence  Vendor consolidation  Sun Oracle the most interestingCopyright © 2011 LOGTEL
  • 10. Product Life CycleCopyright © 2011 LOGTEL
  • 11. Vonage - FaceBookCopyright © 2011 LOGTEL
  • 12. Google+ vs. FaceBookCopyright © 2011 LOGTEL
  • 13. The iPhone revolution Apps  Simplicity  Using  Developing  Always on  Media center  Entertainment center  Augmented realtyCopyright © 2011 LOGTEL
  • 14. Perhaps the most commonly seen example is the“virtual first and 10 line.”Copyright © 2011 LOGTEL
  • 15. Google gogglesCopyright © 2011 LOGTEL
  • 16. Copyright © 2011 LOGTEL
  • 17. USN - Ubiquitous Sensor Network  USN is a conceptual network built over existing physical networks which makes use of sensed data and provides knowledge services to anyone, anywhere and at anytime, and where the information is generated by using context awareness.  USN utilizes wireline sensor networks and/or wireless sensor networks (WSNs).  WSNs are wireless networks consisting of interconnected and spatially distributed autonomous devices using sensors to cooperatively monitor physical or environmental conditions (e.g., temperature, sound, vibration, pressure, motion or pollutants) at different locations.  Sensor networks is made by the capture and transmission of collected sensed data to designated application systems.Copyright © 2011 LOGTEL
  • 18. USN with related technical areasCopyright © 2011 LOGTEL
  • 19. A lot more then just a game  Foursquare allows people to “check in” to any location they visit provided that they have a cell phone that can browse the internet. Check in enough and you can become the Mayor of the location.  Foursquare has half a million users and 1.6 million sign-ins per week.Copyright © 2011 LOGTEL
  • 20. Copyright © 2011 LOGTEL
  • 21. Metropolin – Cellcom GameCopyright © 2011 LOGTEL
  • 22. https://foursquare.com/infographics/10millionCopyright © 2011 LOGTEL
  • 23. Need not to know how – just whatCopyright © 2011 LOGTEL
  • 24. IPTV  The “old” TV plus  Interactive services  Push VoD  Personalization / full customization  Context aware Advertisement  cPVR and nPVR (client and network Personal Video Recorder)  stored content pause/rewind/forward  end-users of end-user generated contentCopyright © 2011 LOGTEL
  • 25. IPTV (old) domains and playersCopyright © 2011 LOGTEL
  • 26. But the way we watch TV (is going to) changed !Copyright © 2011 LOGTEL
  • 27. Demo and discussion  Streamers  YouTube  Google TV  Niche content provider  yahadut-tvCopyright © 2011 LOGTEL
  • 28. New Telecom service paradigm  Web 2.0/Long Tail – a lot of simple niche services (instead of few mass market, killer applications)  Simple Services – it’s better to have 5 simple services than (the same features in) one complex service  Hosted stickiness  Self provisioningCopyright © 2011 LOGTEL
  • 29. Long TailCopyright © 2011 LOGTEL
  • 30. IMS Services and Applications Potential Services Applications  Enablers for PoC (Push-to-  Video Share Talk over Cellular)  Presence  Group List Management  Enablers for Voice Over IP (VoIP)  Push-to-Talk over Cellular (PoC)  Messaging  Instant Messaging  Conferencing  Voice Over IP (VoIP)  Presence Capability  Video Telephony  Location Services  Multimedia Conferencing  Push Services  Customized Applications  Emergency Services  Speech Enabled Services  Network SharingCopyright © 2011 LOGTEL
  • 31. Existing Building Blocks  Routing logic  Origin Dependent Routing (ODR)  Time Dependent Routing (TDR)  Actions  Percentage Routing (PR)  Route to telephone  Location-based Routing (LBR)  Send SMS  Any combination  Record announcement  Profiles  Play announcement  Prompt and collect  Capabilities  Call screening/blocking  Multi leg (simring)  CLI replacement  Fax detection  Update DB  Self-care / provisioning  Billing (post/pre paid)  Reports / StatisticsCopyright © 2011 LOGTEL
  • 32. Community services  Location base  The bus is coming  Where is the party  Vacant parking  Action  Party list  Class alarm  Work force managementCopyright © 2011 LOGTEL
  • 33. Telecom assets  “network knowledge”  Hidden CLI  Multi triggering  Customer information  Family  Subscribers  Real location (without GPS)Copyright © 2011 LOGTEL
  • 34. CDN - Content Delivery Network  CDN emerged in 1998  Aimed at solving the “flash crowd” problem  Problem: Sudden surge of web traffic to a particular web site overwhelms the web server  Causes:  major events, e.g., CNN on 9/11  “cold” sites can become “hot”, e.g., slashdot effect slashdot is "News for nerds" if a company is featured on slashdot.org, that companys web site becomes "hot"Copyright © 2011 LOGTEL 34
  • 35. CDN concept – cont’d Type of traffic delivered through CDNs  Static web objects as well as dynamic content  Live and on-demand video streaming  YouTube (low and high definition)  Thehdweb (veraizon)  Software downloads  GamingCopyright © 2011 LOGTEL 35
  • 36. CDN providers  Major CDN providers: Akamai, Limelight  Others: MirrorImage, Inktomi and … Amazon  CDN servers placed in PoPs  Akamai:  25,000+ servers; 1200 PoPs;  900+ Networks; 650+ Cities; 69 Counties;  Daily traffic: 170+ billion hits, 100+ million streams, 3000+ terabytes delivered  LimeLight: 72 PoPs around the worldCopyright © 2011 LOGTEL 36
  • 37. The end ;-)Copyright © 2011 LOGTEL