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  • 1. PORTERS 5 FORCE & 3 GENERIC STRATEGIES
    WITH RESPECT TO
    Presented by : Samuel David Mandal
    Amity Business School
  • 2. Joint venture between Maxis Communication of Malaysia (74%) and Apollo Hospital Enterprise Ltd of India (26%)
    Founded in1999
    Headquarters : Gurgaon
    GSM Market share : 9.42% (sep 2010)
    Revenue : Rs 4028 cr (approx ttm)
    Revenue growth 9.36% QoQ Industry : 5.7% QoQ
    Subscribers 4.65 crores
    Present in 21 circles out of 23 telecom circles
    Presented by : Samuel David Mandal
    Amity Business School
  • 3. Presented by : Samuel David Mandal
    Amity Business School
  • 4. COMPETITIVE RIVALRY WITHIN INDUSTRY
    With 13 players and 6-7 operators in a circle Indian market is overcrowded
    Already India has the lowest call rates and still we have a Hard Price War.
    High innovation leading to high costs
    Presented by : Samuel David Mandal
    Amity Business School
  • 5. THREAT OF NEW ENTRANTS
    Presented by : Samuel David Mandal
    Amity Business School
  • 6. BARGAINING POWER OF CUSTOMERS
    Price sensitive environment leading to lowering of call and data rates
    Low switching costs
    Implementation of Number Portability
    Lack of differentiation among service providers
    Presented by : Samuel David Mandal
    Amity Business School
  • 7. BARGAINING POWER OF SUPPLIERS
    Presented by : Samuel David Mandal
    Amity Business School
  • 8. THREAT OF SUBSTITUTES
    Presented by : Samuel David Mandal
    Amity Business School
  • 9. COST LEADERSHIP
    Low cost pricing strategy
    Offering lower call and data rates
    Lower operational cost
    * $ 400 million agreement with Datacomm
    * 10 year Passive tower sharing with BSNL
    * Billing, Data management outsoucing deal with Hewlett-Packard
    Presented by : Samuel David Mandal
    Amity Business School
  • 10. DIFFERENTIATION
    * Social Initiative Campaign
    *Stand out from a cluster of competitors
    *Instant brand recall
    *Ad Agency - Dentsu
    Targetting Chennai and Tamil Nadu
    Targeting 3G Market for non-voice revenue
    Pan India visibility through IPL
    Presented by : Samuel David Mandal
    Amity Business School
  • 11. Ooops....“Caught in the Middle”
    * Low cost but not best cost
    *Good differentiation strategy
    * Following different strategies together
    Presented by : Samuel David Mandal
    Amity Business School
  • 12. Analysis of Spending on 3G Licence in relation with competitors
    Presented by : Samuel David Mandal
    Amity Business School