How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

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Slides from Webinar: How To Design an Effective Hybrid Event presented by Samuel J. Smith and Ray Hansen on October 26, 2010. You can learn more about Event Camp Twin Cities here: http://eventcamptwincities.com

Watch the webinar here: http://sofo.com/4a0c2

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How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

  1. 1. How To Design An Effective Hybrid Event ff LESSONS FROM EVENT CAMP TWIN CITIES Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  2. 2. What is Event Camp Twin Cities?? Wednesday, October 27, 2010
  3. 3. Minneapolis, MN Overview 75 Basel, Switzerland 15 Dallas, TX 10 550 Wednesday, October 27, 2010
  4. 4. “Event Camp Twin Cities blew me away. For the first time ever, this was officially a hybrid event that works.  It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” Wednesday, October 27, 2010
  5. 5. “At 6:00 pm... I realized for the first time I was alone in my office.  I looked around and wondered where the [other] people had gone.” Wednesday, October 27, 2010
  6. 6. “The best virtual event experience I have seen to date” Wednesday, October 27, 2010
  7. 7. General Observations About Bad Hybrid Events? Wednesday, October 27, 2010
  8. 8. Most Hybrids Are Like Bad Public Access TV image credit: http://chucksconnections.com Wednesday, October 27, 2010
  9. 9. You Are Daring Attendees to “Not” Be Distracted Wednesday, October 27, 2010
  10. 10. Most Hybrid & Virtual Events Lack Collaboration Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  11. 11. #ectc10 wanted to show people a new way forward Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  12. 12. Model Hybrid Experiences After “Live TV” Events1 Wednesday, October 27, 2010
  13. 13. Live TV Events - Incorporate F2F & Remote Audiences Wednesday, October 27, 2010
  14. 14. Hosts Introduce Audience To The Event Wednesday, October 27, 2010
  15. 15. Add Context with Sideline Interviews Wednesday, October 27, 2010
  16. 16. Keep Audience’s Attention with Half-Time Show Wednesday, October 27, 2010
  17. 17. #ectc10 Built Studio To Mimic Live Events Model Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  18. 18. Developed Three “Behind the Event” Shows Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  19. 19. Our Tech Setup Gave Us Maximum Flexibility Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  20. 20. Direct Two Way Connection with PODS in Basel and Dallas Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  21. 21. Video Player Had Customizable Video / Slides Setup Wednesday, October 27, 2010
  22. 22. Turn Viewers into Active Participants2 Wednesday, October 27, 2010
  23. 23. Incorporate Input from Remote Locations Wednesday, October 27, 2010
  24. 24. Remote & F2F Working Together to Build a Document Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  25. 25. Business Games Encouraged Participation Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  26. 26. Integrate Remote Presentations Into Event Photo Courtesy of Ruud Janssen Wednesday, October 27, 2010
  27. 27. Integrated Chat, Video, Slides & Program in Single Interface Wednesday, October 27, 2010
  28. 28. Over 3400 Tweets sent under #ectc10 Hashtag Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  29. 29. Design & Program for Each Audience3 Wednesday, October 27, 2010
  30. 30. Four Agendas One For Each Audience Wednesday, October 27, 2010
  31. 31. Think Sharable Ideas & Content4 Wednesday, October 27, 2010
  32. 32. Use Blog Content - Interviews, Hot Topics to Draw Attention Jenise Fryatt - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of Event Samuel J. Smith Wednesday, October 27, 2010
  33. 33. Send Fact-Based Highlight Tweets - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptc Mitchell Beer Wednesday, October 27, 2010
  34. 34. 3400 Tweets on #ectc10 hashtag during event - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night Heidi Thorne Emilie Barta Wednesday, October 27, 2010
  35. 35. Re-Package Content for Distribution After Event - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to Date Mitchell Beer Erica St. AngelChris Uschan Wednesday, October 27, 2010
  36. 36. Define Roles, Build a Team and Prepare5 Wednesday, October 27, 2010
  37. 37. Remarkable People That Lent A Helping Hand Wednesday, October 27, 2010
  38. 38. Let’s Answer Some Questions Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  39. 39. More Information6 Wednesday, October 27, 2010
  40. 40. Contact Event Organizers with Questions Samuel J. Smith Managing Director, Interactive Meeting Technology, LLC http://interactivemeetingtechnology.com sam@samueljsmith.com Ray Hansen AppE Productions raymondhansen@appevision.com Wednesday, October 27, 2010
  41. 41. More Information on Event Camp Twin Cities & Event Camps Event Camp Twin Cities http://eventcamptwincities.com Event Camp East Coast http://eventcampeastcoast.com Event Camp Chicago & Event Camp Headquarters http://www.eventcamp.org Wednesday, October 27, 2010

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