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How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

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Slides from Webinar: How To Design an Effective Hybrid Event presented by Samuel J. Smith and Ray Hansen on October 26, 2010. You can learn more about Event Camp Twin Cities here: …

Slides from Webinar: How To Design an Effective Hybrid Event presented by Samuel J. Smith and Ray Hansen on October 26, 2010. You can learn more about Event Camp Twin Cities here: http://eventcamptwincities.com

Watch the webinar here: http://sofo.com/4a0c2

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  • 1. How To Design An Effective Hybrid Event ff M N S F RO LES SO CAM P E VENT CITIES T W IN Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 2. ? What is Event Camp Twin Cities? Wednesday, October 27, 2010
  • 3. Overview Dallas, TX Minneapolis, MN Basel, Switzerland 10 75 15 550 Wednesday, October 27, 2010
  • 4. “Event Camp Twin Cities blew me away. For the first time ever, this was officially a hybrid event that works.  It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” Wednesday, October 27, 2010
  • 5. “At 6:00 pm... I realized for the first time I was alone in my office.  I looked around and wondered where the [other] people had gone.” Wednesday, October 27, 2010
  • 6. “The best virtual event experience I have seen to date” Wednesday, October 27, 2010
  • 7. ? General Observations About Bad Hybrid Events Wednesday, October 27, 2010
  • 8. Most Hybrids Are Like Bad Public Access TV image credit: http://chucksconnections.com Wednesday, October 27, 2010
  • 9. You Are Daring Attendees to “Not” Be Distracted Wednesday, October 27, 2010
  • 10. Most Hybrid & Virtual Events Lack Collaboration Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 11. #ectc10 wanted to show people a new way forward Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 12. 1 Model Hybrid Experiences After “Live TV” Events Wednesday, October 27, 2010
  • 13. Live TV Events - Incorporate F2F & Remote Audiences Wednesday, October 27, 2010
  • 14. Hosts Introduce Audience To The Event Wednesday, October 27, 2010
  • 15. Add Context with Sideline Interviews Wednesday, October 27, 2010
  • 16. Keep Audience’s Attention with Half-Time Show Wednesday, October 27, 2010
  • 17. #ectc10 Built Studio To Mimic Live Events Model Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 18. Developed Three “Behind the Event” Shows Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 19. Our Tech Setup Gave Us Maximum Flexibility Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 20. Direct Two Way Connection with PODS in Basel and Dallas Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 21. Video Player Had Customizable Video / Slides Setup Wednesday, October 27, 2010
  • 22. 2 Turn Viewers into Active Participants Wednesday, October 27, 2010
  • 23. Incorporate Input from Remote Locations Wednesday, October 27, 2010
  • 24. Remote & F2F Working Together to Build a Document Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 25. Business Games Encouraged Participation Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 26. Integrate Remote Presentations Into Event Photo Courtesy of Ruud Janssen Wednesday, October 27, 2010
  • 27. Integrated Chat, Video, Slides & Program in Single Interface Wednesday, October 27, 2010
  • 28. Over 3400 Tweets sent under #ectc10 Hashtag Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
  • 29. 3 Design & Program for Each Audience Wednesday, October 27, 2010
  • 30. Four Agendas One For Each Audience Wednesday, October 27, 2010
  • 31. 4 Think Sharable Ideas & Content Wednesday, October 27, 2010
  • 32. Jenise Fryatt Samuel J. Smith - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of Event Use Blog Content - Interviews, Hot Topics to Draw Attention Wednesday, October 27, 2010
  • 33. Mitchell Beer - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptc Send Fact-Based Highlight Tweets Wednesday, October 27, 2010
  • 34. Heidi Thorne Emilie Barta - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night 3400 Tweets on #ectc10 hashtag during event Wednesday, October 27, 2010
  • 35. Mitchell Beer Chris Uschan Erica St. Angel - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to Date Re-Package Content for Distribution After Event Wednesday, October 27, 2010
  • 36. 5 Define Roles, Build a Team and Prepare Wednesday, October 27, 2010
  • 37. Remarkable People That Lent A Helping Hand Wednesday, October 27, 2010
  • 38. Let’s Answer Some Questions Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010