Grab Attention

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Grab attention and cut through the chase! Design your presentation to peak the audience' interest at the beginning of the presentation. The Primacy effect states that when you present, what you say at the beginning of the presentation makes a lasting impression on your audience.

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Grab Attention

  1. 1. Grab attention, Cut through the chase.SAM THATTE Presentation Designer samthatte.com
  2. 2. HOW TO PRESENT AN IDEA 1. Tell your audience what youre going to tell them. 2. Tell them. 3. Then tell them what you told them.
  3. 3. HOW TO PRESENT AN IDEA 1. Tell your audience what youre going to tell them. 2. Tell them. 3. Then tell them what you told them. DON’T DO IT!
  4. 4. Marcus Buckinghamdoes not beginthis way!
  5. 5. This was his speech opener at aParenting Conference… How many of you are parents?
  6. 6. He then paused and waited forall hands to go up and thensaid…
  7. 7. That is part of the problem!
  8. 8. “The primacy effect, when appliedto presentations, suggests that weremember more strongly whathappens at the beginning of a “presentation. A punchy openingthat gets the audiences attention isparamount. Garr Reynolds
  9. 9. Probability of remembering Stages of a Presentation Primacy effect Recency effect Beginning End
  10. 10. Probability of remembering Stages of a Presentation Primacy effect Recency effect Beginning End
  11. 11. She has her Daddy’s noseand her Mommy’s lungs.
  12. 12. Dear God, jared said that becUZ my moMsmokes, I will go to heven earlier. Is this tru?
  13. 13. OVERVIEW OF WHAT WE WILL COVER TODAY WHY WHEN HOW
  14. 14. Can you imagine the effectiveness of… Today, you will learn how to be a better parent.
  15. 15. Or this… NEGATIVE EFFECTS OF SMOKING ON CHILDREN Today’s Agenda • Smoking is bad for you too! • Statistical evidence of effects of second hand smoke • How to avoid this problem • Where to turn for help • Questions?
  16. 16. Garr Reynoldshttp://blog.addison-wesley.de/Marcus Buckinghamhttp://shrmchattanooga.shrm.orgMarcus Buckinghamhttp://dubaichronicle.org All other images and graphics from
  17. 17. Grab attention, Cut through the chase.SAM THATTE Presentation Designer samthatte.com
  18. 18. Namasté and thank you for viewing.SAM THATTE Presentation Designer samthatte.com
  19. 19. Let your main points,Hog the spotlight.SAM THATTE Presentation Designer samthatte.com

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