APPLE<br />& <br />Steve Jobs<br />How I remember him – Sam Swaminathan<br />
The Emerging New World of Humans<br />“The sun is setting on the Information Society—even before we have fully adjusted to its demands as individuals and as companies. We have lived as hunters and as farmers, we have worked in factories and now we live in an information-based society whose icon is the computer. We stand facing the fifth kind of society: the Dream Society. … Future products will have to appeal to our hearts, not to our heads. Now is the time to add emotional value to products and services.” —Rolf Jensen/The Dream Society:How the Coming Shift from Information to Imagination Will Transform Your Business<br />
Dynamics of the Competitive Landscape<br />“We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ritual - the language of emotion - will affect everything from our purchasing decisions to how we work with others.Companies will thrive on the basis of their stories and myths.Companies will need to understand that their products are less important than their stories.”Rolf Jensen, Copenhagen Institute for Future Studies<br />
The Challenge Of Industry Leadership<br />“The primary job of an industry leader is to redefine and reinvent the industry to its advantage. Otherwise you just end up defending market share in the old game”.<br />Ivan Seidenberg –Verizon<br />Steve Jobs reinvented not one, but many industries<br />5<br />
Sony vs. Apple 2000 – 2011 <br /><ul><li> What were their relative positions in 2000?
Steve Jobs Music, Movies, Mobile Phones</li></li></ul><li>Seeing the future<br />"I would rather compete with Sony than compete in another product category with Microsoft. We're the only company that owns the whole widget -- the hardware, the software, and the operating system. We can take full responsibility for the user experience. We can do things that the other guy can't do.“<br /> - Time interview2002<br />If you are wondering how to innovate, ask:<br />‘What would Steve do?’<br />
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