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How To Get A Job In Online Marketing


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Impact Media\'s presentation to the Post Graduate students at Southampton University on \'How to Get a Job in Online Marketing\'

Impact Media\'s presentation to the Post Graduate students at Southampton University on \'How to Get a Job in Online Marketing\'

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  • 1. How to Get a Job in Online Marketing
    14th Feb 2011
    Mike Essex
  • 2. Agenda
    What Employers Want
    Killer CV Boosters
    How to Get Head Hunted
    How to Go Out and Get It!
    Set Targets
  • 3. What Employers Want
  • 4. Example Job Advert
    “The ideal candidate will be proactive with great enthusiasm and a motivation.”
    “The candidate will be intuitive and creative within the Internet marketing field and possess strong organisation skills.
    “You should be confident and out-going with the ability to communicate effectively with clients to meet their needs.
  • 5. Industry Expert’s View
    “If I had to sum up the people I employ and why - it's passion, a passion to win and to understand...”
    “The best building blocks to show that passion is practice, start a small project, something that isn't a great money making project, it could be about keeping chickens or cooking or football, but it has to be something you are passionate about.”
    “When it comes to interviews you can show your marketing blog and your successes or failures on the subject blog. Never be a afraid of failure, without failure we don't learn how to succeed.”
    Dave Naylor – Director of Search Marketing (Bronco)
  • 6. Play to Your Strengths
  • 7. Killer CV Boosters
    Get extra (free) work experience
    Highlight your strongest grades from University
    Key essays / exams
    References (even a lecturer)
    Market yourself online
  • 8. Killer CV Example
  • 9. Get Head Hunted!
  • 10. Industry Expert’s View
  • 11. Twitter
    Create a profile
    Join debates
    Add companies
    Add industry experts
    Retweet and DM
    Start a trend
    Use #hashtags
    Lots of help online
  • 12. Linkedin
    Create a profile
    Include a full career history, photo and more
    Join groups
    Ask for recommendations
    Request introductions
    Connect with recruiters / recruitment agencies
    Upgrade to pro to contact non connections ($25p/m)
  • 13. Facebook
    25% of employers haverejected a candidateafter seeing their profileViadeo Feb 2010
    Write carefully
    Include career details
    Join groups
    Talk about work
    Check adverts
    Become a fan
  • 14. Industry Expert’s View
  • 15. Blogging
    Start a blog
    Write about interests
    Helps employers find you online
    Extra work experience
    Lets you test online marketing theories
    Be positive
    Add work portfolio
  • 16. Go Out and Get It!
  • 17. Job Boards
    Make a (visible) profile
    Create a detailed CV
    Setup alerts
    Apply for everything that fits
    Connect with recruiters on Facebook, Twitter, Linkedin
  • 18. Search Locally
    Check local websites
    Pickup the phone
    Local papers
    Yellow pages
    Local directories
  • 19. Recruitment Agencies
    Find industry agencies
    Get listed
    Chase them
    Remember they make money if they find you a job!
    They want you to be employed...
  • 20. Be Original
    Real Life Examples:
    A Facebook advert asking for a job at Ogilvy
    Google adverts for when staffsearch for their name
    A student who posted shoes, trousers and a shirt with a slip saying “the rest of me will be there tomorrow for an interview”.
  • 21. Set Targets
  • 22. Targets and Tracking
    Spreadsheets are your friend
    Set daily, weekly, monthly goals
    Monitor all jobs
    Followup all contacts
    Create email alerts
    Take a long term view
    Don’t get disheartened
  • 23. In Summary
    Gather experience
    Play to your strengths
    Create profiles online
    Connect with employers
    Search online and offline
    Track and optimise
  • 24. Good Luck!
    Stand 14