Social/New Media

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    Social/New Media - Presentation Transcript

    1. social / new media is it new, how about social? sam sims, apr [email_address]
    2. work with me here an offline exercise in social media
    3. what is social media?
      • wikipedia an umbrella term that defines the various activities that integrate technology, social interaction, and the presentation of data.
      • robert scoble internet media that has the ability to interact with it in some way.
      • the room [insert mind-blowing realizations here]
    4. rockin’ props to the person that pulled this together. you’re my hero!
    5. change your thinking be part of a conversation
    6. who else is doing it? twitpic.com hudson river plane crash southwest airlines ellen | jimmy fallon skittles oklahoma shakespeare in the park fly fisherman
    7. how do i use it? how many times have you heard: “just start somewhere and you’ll figure it out”
    8. rockin’ props to the person that pulled this together. you’re my hero!
    9. have you figured it out? at last count... how many sites are there? check out many are “registered” at http://www.go2web20.net we’re talking 1,000s people
    10. how to use it?
      • what’s your objective
        • raising sales, clients, friends, supporters?
        • creating awareness, telling the story?
        • marketing, business development?
      • where does that dialog happen
        • where is the target audience communicating?
        • blogs, twitter, facebook, myspace, blah, blah?
    11. how to use it?
      • listen to the conversation
        • listen to what’s being said and how it’s being said
        • listen to seemingly irrelevant conversations led by opinion leaders
      • find the opinion leaders
        • build these relationships | they can help move your message
        • the scoble effect
      • comment only when relevant
        • make comments that enhance the conversation
        • be open about who you are and your intensions
        • never incite the community | they can be vicious
    12. how to use it?
      • create your own channel
        • start an account | you need a you-branded communications channel
      • show me what you’re made of
        • the most successful web2.0 folks let me in on their personality, their successes and failures | we want to know how you deal with life
    13. can i control it? no | and you don’t want to
    14. be successful
      • create a policy
        • microsoft | “blog smart”
        • communicate regularly
        • be a real person | let us in
      • smart phone
        • be connected
        • can it really be called a ‘phone’ any more
      • jump in feet first
        • be there with your digital bumper sticker
        • create your social/new media brand
        • get accounts at the popular social sites
        • sign-up when someone invites you
        • get a sense of humor | wit
    15. need a bit of help?
      • these help me out regularly
        • use feeds to help you follow the conversation
        • technorati.com | search blogs
        • search.twitter.com | search twitter feeds
        • socialmeter.com | who bookmarks you
        • google.com | it’s my everything
        • checkusernames.com | checks username availability
        • all else fails click the badge (you can always click the back button)
    16. sam sims, apr
      • account director
      • jones public relations, inc.
      • 228 robert s. kerr, suite 500
      • oklahoma city, ok 73102
      • 405.516.9686
      • [email_address]
      • http;//www.jonesprinc.com
      • twitter | samsims
      • friendfeed | http://friendfeed.com/samsims
      • facebook | http://www.facebook.com/samsims
      • linkedin | http://www.linkedin.com/in/samsims
      • del.icio.us | http://del.icio.us/samsims
      • youtube | sjmsims
      • blog | http://jonesprinc.com/blogs/shiny/default.aspx
      • plaxo | i’m there, search sam sims
      • ilike | samsims

    + Sam SimsSam Sims, 3 months ago

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    social/new media is it new, how about social?

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