Kaavo Introduction 08012011


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Kaavo for application-centric cloud deployment and management for managed service providers

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Kaavo Introduction 08012011

  1. 1. Simplifying Your Use of the Cloud, OneApplication at a Time Sam Somashekar Vice President, Marketing and Business Development July 2011 Copyright © 2011 Kaavo. All rights reserved. 0
  2. 2. Cloud Computing Adoption is Rising By 2020, Forrester estimates*: ► Public cloud market size: USD 159.3B (USD 25.5B in 2011) ► Virtual private cloud market: USD 66.4B (USD 7.5B in 2011) ► Private cloud market at USD 15.9B (USD 7.8B in 2011) * Source: InformationWeek News Network, April 26, 2011 Copyright © 2011 Kaavo. All rights reserved. 1
  3. 3. Cloud Adoption Challenges Still Exist Customer Concerns • Is my application secure in the cloud? Security and Data Privacy • Is my application data secure in the cloud? • Who is accessing my cloud resources? Transparency • How is my application consuming cloud resources? • How do I deploy/re-deploy my application after I secure VMs? Ease of Deployment • How can I migrate my legacy application to the cloud? • How do I ensure my application is meeting Run-Time Management of Service customer demands? Levels • How can I better align resources to business goals? Copyright © 2011 Kaavo. All rights reserved. 2
  4. 4. Adopting the Cloud Involves Manual Work Software-as-a- Service SaaS • Salesforce.com Kaavo Manual Application and • Gmail Simplifies Deployment Steps Custom Workload Management Cloud Apps Adoption (Kaavo) Platform-as-a-Service PaaS • Force.com • Google AppEng • HerokuPublic Cloud Private Cloud• Amazon EC2 • Abiquo• GoGrid • Cloud.com• IBM Infrastructure as a Service (IaaS) • Eucalyptus• Rackspace • IBM• Terremark • VMWare• VerizonDatacenter• Cisco Datacenter with• Dell• EMC Virtualization Datacenter with• HP• VMWare Virtualization Copyright © 2011 Kaavo. All rights reserved. 3
  5. 5. Kaavo – The Missing Piece for Complete CloudLifecycle Management Application-centric cloud management solutions deliver single-click deployment automation and unified service level management of complex applications across public, private and hybrid clouds. Users • Application Managers • Application Developers • System Administrators Copyright © 2011 Kaavo. All rights reserved. 4
  6. 6. Kaavo Enables Customer Scenarios in the Cloud► Development Lifecycle Management: Quickly stand up application development and QA environments, and easily promote to production► Ease of Deployment: Deploy complex applications and workloads quickly in the clouds using easy, repeatable and secure processes► Unified Cloud Resource Management: Unified management of cloud- based resources from the point of view of the application or workload► Run-Time Service Level Management: Automate scheduled and unscheduled application/workload production management tasks (e.g. add /remove cloud-based resources, backups, auto-recovery)► High Application Availability: Leverage the cloud to improve disaster response and reduce RTO► Application Accounting: Map accounting to cloud resource utilization per application or workload Copyright © 2011 Kaavo. All rights reserved. 5
  7. 7. Application Deployment & Management VM Middleware Post- Deployment VM Acquisition Configuration Deployment Configuration Run-Time Scheduled Events Dynamic Workflow Maintenance Events Responses TasksManagement Amazon Abstracts the nuances of each cloud provider, while Rackspace exposing provider features System Definition IBM File IMOD VMware VCD Cloud.com Eucalyptus Copyright © 2011 Kaavo. All rights reserved. 6
  8. 8. Kaavo Removes Cloud Adoption Barriers Customer Concerns Kaavo Solution VPN, Firewall configurations, private Security and Data Privacy network, and data encryption for application data persisted in the cloud Metering, audits, application-centric Transparency multi-cloud resource visibility Single-click deployment of applications Ease of Deployment and workloads Run-Time Management of Service Autopilot; application-centric Levels accounting Lower Costs, Improve Time-to-Market, Improve Service Quality Copyright © 2011 Kaavo. All rights reserved. 7
  9. 9. Live Demonstration Copyright © 2011 Kaavo. All rights reserved. 8
  10. 10. Kaavo – Real Value to Customers  Lower the deployment cost, risk, and time of applications in the cloud Lower Costs, – Up to 30% reduction in administration costsImprove Time To Market – Up to 40% reduction in production support efforts – Up to 30% reduction in time-to-market  Dynamically manage run-time service levels and improve service quality by up to 20%Improve Quality of Service  Improve response to disasters and ensure high availability of applications  Implement standard, repeatable processes for application deployment Ease of Use and Security  Easily configure, deploy, run, and manage applications in the cloud  Data and user security  Standardize and automate application deployment  Quickly and easily duplicate application environments for Process Automation development and testing  Track utilization and meter the cost of cloud-based applications Copyright © 2011 Kaavo. All rights reserved. 9
  11. 11. Why Kaavo? – Customer Success Stories"We have begun to deploy and manage our own mission-critical applications (CapCal, Cloud Lab and Browser Lab) onKaavo and it solves a whole bunch of issues for us whileopening up some amazing new possibilities. Ive been waitingfor something like this for a long time, I just didnt expect it tobe so awesome." Randy Hayes, Founder CapCal http://webinars.kaavo.com/Cloud-Testing-01-25-2011/Reduce-Costs-and- Maximize-Efficiency-with-Virtual-Test-Lab-25-Jan-2011.html“At Sellpoint we use Kaavo’s IMOD application for managingour complex mission critical infrastructure. IMOD makes iteasy for us to manage and support our cloud infrastructure."Sudhir Kulkarni, CTO and VP Engineering, SellPointhttp://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html Copyright © 2011 Kaavo. All rights reserved. 10
  12. 12. Why Kaavo? – Accolades from Leading Media Sources► 6 Cloud Computing Rising Stars – SIIA► 15 Cloud Computing Firms to Watch – internet.com► Cool Vendor in Cloud Management – Gartner► Top 20 Cloud Computing Startup – InformationWeek► 15 Cloud Computing Companies to Watch – NetworkWorld► Top 10 Cloud Computing Startup – TechTarget Copyright © 2011 Kaavo. All rights reserved. 11
  13. 13. Why Kaavo? – Competitive Position / Differentiation► Top-down approach for the deployment and management of an entire application or workload, with guaranteed order of execution • A “controller” approach not impeded by application, server image, or deployment model changes► Standardized application deployment across clouds, enabling “cloud balancing” and facilitating migration to the cloud and between clouds • Supports all major public and private cloud providers • Abstracts the nuances of each cloud provider from the user while exposing individual features • OMG Cloud Standards Customer Council (CSCC) founding sponsor► Monitoring of application deployments for defined events and automates responses with complex actions► An enterprise solution for specifically deploying and managing cloud-based applications, and is not a “cloud-washed” datacenter automation tool for cloud lifecycle management► Application deployment and management with other orchestration tools are complex and limiting Copyright © 2011 Kaavo. All rights reserved. 12
  14. 14. THANK YOU Copyright © 2011 Kaavo. All rights reserved. 13
  15. 15. APPENDIX Copyright © 2011 Kaavo. All rights reserved. 14
  16. 16. Company Background► Headquartered in Stamford, CT► Founded in November 2007 by enterprise IT veterans with significant experience in delivering and managing secure, mission critical IT applications► Since the launch of Kaavo’s flagship product, IMOD, in January 2009, Kaavo has received many accolades from leading industry sources, customers and partners► Key partnerships and customers include: • IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro • Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM, Rackspace, Terremark • Cloud Technology Partners: Citrix, VMWare • ISVs: Canonical, Grid Robotics • Users: small and large across industries such as government, education, online media, insurance and IT service providers Copyright © 2011 Kaavo. All rights reserved. 15
  17. 17. Application Deployment & Management VM Middleware Post- Deployment VM Acquisition Configuration Deployment Configuration Run-Time Scheduled Events Dynamic Workflow Maintenance Events Responses TasksManagement Best-practice methodology captured in a single XML file Copyright © 2011 Kaavo. All rights reserved. 16
  18. 18. Kaavo Enables Customer ScenariosKaavo provides application-centric cloud management software to deliversingle-click deployment automation and unified service level managementof complex applications across public, private and hybrid clouds Single System Definition File captures all information regarding Unified Management application deployment and run-time management Cross platform (OS) support for dynamically creating and executing code Cross Platform Support in any programming language in response to events Deployment of an application across multiple clouds (public, private, or Distributed Deployment hybrid) and ability to manage complex custom distributed deployments Intuitive, central interface for single-click deployment and lifecycle Ease of Use management of complex multi-tier applications Automatic Resource Automated resource management for planned/unplanned events (i.e. Management adding/removing resources) Security and Workflow Encryption of persisted data in the cloud; workflow automation to handle Automation run-time exceptions Copyright © 2011 Kaavo. All rights reserved. 17
  19. 19. Representative Kaavo Customers► Enterprise • US Government • Large US insurance company • Large media company • Education (school district) • Finance • Technology service providers► Channel partners: IBM, NIIT, Wipro► ISVs: Canonical, CapCal► Online (SMB) • Website traffic rose 100% in 2010 from 2009 • Registered users rose 50% in 2010 from 2009 • 60-80 new online sign-ups per month► Overall revenues rose more than 500% in 2010 from 2009 • 2011 is looking even better Copyright © 2011 Kaavo. All rights reserved. 18
  20. 20. SellPoint Help real people sell real properties FAST! Copyright © 2011 Kaavo. All rights reserved. 19
  21. 21. SellPoint Infrastructure Description► 4 Million hits/day and 8 TB/month peak► Proprietary SaaS application: Apache / Tomcat► Application re-architecture: Hybrid (cloud and hosted)► Each cloud instance self-sufficient: data pushed hourly Active Product Tour Engagement Trend 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 - Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Opens Minutes Copyright © 2011 Kaavo. All rights reserved. 20
  22. 22. Kaavo Helps SellPoint Manage in the Cloud► Capacity: On-Demand scaling and dynamic provisioning • Holiday shopping: Peak in Q4, cliff in Q1 • New manufacturer clients • New products► Automated order-of-operations deployment and management within test and production environments • Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower costs)► 60% fixed-cost savings using elasticity► Time-to-Market • Customized to about 160 retail sites and go-live schedules • Rapid releases and change management► Security • Only public domain data on cloud • Confidential data on private hosting► Reliability: Leverage redundancy and cloud-to-cloud► Runtime management and monitoring Copyright © 2011 Kaavo. All rights reserved. 21
  23. 23. For More Information…► Technical Documentation: http://wiki.kaavo.com► Overview of Cloud Space and how Kaavo fits in: http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud- Solution.swf (less than 5 minutes)► High Level Kaavo Technology Overview: http://demos.kaavo.com/IMOD-Tech/IMOD-Tech- Overview_controller.swf (less than 5 minutes)► Demo of Kaavo Solution: http://demos.kaavo.com/Short- Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)► Training webinars and demos: http://www.youtube.com/kaavoinfo Copyright © 2011 Kaavo. All rights reserved. 22
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