2. 2 thoughts. 011.010
The World Cup is the best stage to make
a lasting change to the perception of a nation.
It’s so powerful. It’s one of the few times
when billions of people watch the same event
at the same time
- Felix Wetzel, www.nation-branding.info
Social networks now have the same influence
as word of mouth - not only introducing new
ways for consumers to learn about destinations
and products, but enabling country brands
and destinations to position themselves
in a more dynamic way.
- Futurebrand Country Brand Index 2009 on the importance
of social networks
3. 4 thoughts. 011.010
011.010 thoughts. 5
“The Rainbow Nation” as South Africa
is referred to, uses colour to reinforce
its nation brand.
