History
The Resident Evil franchise
began as a series of video
Games from Japanese
Game developers Capcom in
1996. After t...
• Before the release of the
First movie, 4 resident evil
Video games had been
Produced.
• The combined
sales of approximat...
Preproduction
The companies that were involved
In the production of Resident
Evil were Davis-Films,
Impact Pictures and Co...
Distribution
Pathé Distribution was the
UK distributors for the first
Resident Evil film and covered
all formats for the f...
Director
Director Paul William Scott
Anderson from Newcastle, UK,
Was chosen to direct this film
With only a TV movie as d...
Stars
• Milla Jovovic was cast as the
Main protagonist in the Movie
After showing her capabilities in
Sci-fi and action fi...
Marketing
The Resident Evil Movie had the
Backing of the Video Game’s
Audience behind it, helping the
Knowledge of the tar...
Posters
• The teaser shows eyes and
arms, the name of the film
and the tag line “A secret
experiment. A deadly virus.
A fa...
The main poster has the two main
Characters of the film behind
A crudely stitched red and white
Cross. These are the colou...
Promotion
Before the release of the film,
some of the actors and the
director attended the convention
comic con to talk wi...
Promotional Stunts
The first Resident evil movie did not
use any form of stunt or project
to help promote the film, howeve...
• http://www.youtube.com/watch?v=HKmf0N-emmQ
• http://www.youtube.com/watch?v=Jdo4oDqctoQ
Opening weekend gross
•
•
•
•
•
•
•

$17,707,106
$2,773,160
$2,130,817
$2,106,126
$1,582,914
$1,255,191
$1,192,559
Audience
With the film being based on a
Video game, the target audience
Would have been those who had
Played the original ...
Rating
Resident evil is rated 15, making
It perfect for the target audience
Teenagers and those in their
Early twenties. T...
Critic Reviews
"The term “All style and no
substance” has, over the years,
become something of a tired
cliché, but in the ...
Resident Evil case study
Resident Evil case study
Resident Evil case study
Resident Evil case study
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Resident Evil case study

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Resident Evil case study

  1. 1. History The Resident Evil franchise began as a series of video Games from Japanese Game developers Capcom in 1996. After the success and Response from the video games, in 2002, the movie adaption of the games was released, starting a series of 5 (soon to be 6) Hollywood movies.
  2. 2. • Before the release of the First movie, 4 resident evil Video games had been Produced. • The combined sales of approximately 18.5 million copies, the video game series had shown it’s popularity and potential for success as a film series.
  3. 3. Preproduction The companies that were involved In the production of Resident Evil were Davis-Films, Impact Pictures and Constantin Film Produktion which had all previously made a fair amount of drama and horror films, giving an insight to the potential audience that may be attracted to the films.
  4. 4. Distribution Pathé Distribution was the UK distributors for the first Resident Evil film and covered all formats for the film, Cinema release, DVD and TV.
  5. 5. Director Director Paul William Scott Anderson from Newcastle, UK, Was chosen to direct this film With only a TV movie as directing Experience. Resident Evil was Anderson’s first big film and helped him to grow as a director as he later went on to direct films such as Alien Vs Predator and also Death Race.
  6. 6. Stars • Milla Jovovic was cast as the Main protagonist in the Movie After showing her capabilities in Sci-fi and action films through her Role as Leeloo in the Fifth Element. • Eric Mabius was cast as another protagonist for the film as he had previously acted in action films such as ‘The Crow’ and also horror films like ‘Black Circle Boys’
  7. 7. Marketing The Resident Evil Movie had the Backing of the Video Game’s Audience behind it, helping the Knowledge of the target audience And making it easier for Pathé To target the film at people as they Knew exactly who they were directing the film towards from the start.
  8. 8. Posters • The teaser shows eyes and arms, the name of the film and the tag line “A secret experiment. A deadly virus. A fatal mistake...” It shows no actors/actresses so the only hint at what the film is about comes from the arms and the unhuman eyes at the bottom.
  9. 9. The main poster has the two main Characters of the film behind A crudely stitched red and white Cross. These are the colours of Umbrella corp. the source of the Infection. The poster also has the Tagline of “survive the horror” which linked with the tagline from the teaser poster gives the idea of Zombies as Survive the horror + Virus = Zombies
  10. 10. Promotion Before the release of the film, some of the actors and the director attended the convention comic con to talk with the fans and answer questions.
  11. 11. Promotional Stunts The first Resident evil movie did not use any form of stunt or project to help promote the film, however for the forth film Zombie hands were placed around Madrid out of drains and vents. Also in London before the release of the sixth video game, a butcher shop was set up selling edible “human meat” to help it’s promotion.
  12. 12. • http://www.youtube.com/watch?v=HKmf0N-emmQ • http://www.youtube.com/watch?v=Jdo4oDqctoQ
  13. 13. Opening weekend gross • • • • • • • $17,707,106 $2,773,160 $2,130,817 $2,106,126 $1,582,914 $1,255,191 $1,192,559
  14. 14. Audience With the film being based on a Video game, the target audience Would have been those who had Played the original games. These People would have been in their Teens when the game cam out so I Can imagine the target audience would have been people in their late teens to early twenties.
  15. 15. Rating Resident evil is rated 15, making It perfect for the target audience Teenagers and those in their Early twenties. This was the initial Rating for the movie when it was Released in cinemas and it stayed the Same for when the film was released on VHS and DVD.
  16. 16. Critic Reviews "The term “All style and no substance” has, over the years, become something of a tired cliché, but in the case of 2002’s Resident Evil, it just about sums the movie up perfectly.“ "Rodriguez proved in Girlfight that she's better than this, but I suppose you have to take any payday you're offered when you're not yet established."

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