Tourism in India


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Tourism in India

  1. 1. Tourism In India
  2. 2. Contents1.Introduction2.Facts3.Statistics4.Promotions5.Promotion Councils6.Medical Tourism7.Problem Faced By Tourists8.Challenges9.Overcoming Challenges10.Sources Samrat Sinha 2
  3. 3. •INTRODUCTION Samrat Sinha 3
  4. 4. • Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes. Samrat Sinha 4
  5. 5. Tourist destinations• North East – States such as Sikkim, Assam and Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region.• New States – Uttaranchal attracted 14 million tourists and in 2004 witnessed a growth of 40% in 2005. Major focus on marketing to attract high spending tourists, initiatives to create world-class infrastructure.• Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourists. Samrat Sinha 5
  6. 6. Forms of tourism• Cultural tourism & Round Trips – covering the popular circuits comprising of the Golden Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches.• Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK.• Commonwealth Games 2010 – the government is investing in infrastructure, to further develop tourism in and around Delhi. Samrat Sinha 6
  7. 7. An all-year round destination• Throughout the world, India is perceived as a October to April winter destination.• Marketing initiatives by both the Government and the private sector is now successfully addressing & changing this perception. Samrat Sinha 7
  8. 8. India’s GDP will exceed Italy’s in 2020, France’s in 2020 Germany’s in 2025 and Japan’s in 2035Goldman Sachs Projections (US 2003 $ Billion)
  9. 9. • Currently, there are more than 130 preferred tourist destinations in the world .• The Taj Mahal alone as one of the Seven Wonders of the World invites over 3 million tourists every year. Samrat Sinha 9
  10. 10. •FACTS Samrat Sinha 10
  11. 11. • TOURISTS INFLOW FROM AUSTRALIA In the last three years the tourist arrivals from Australia to India have almost doubled . TOURISTS INFLOW FROM BRITAIN Every year about 3000,000 tourists from Britain visit India for both business as well as leisure. LEADING TOURIST DESTINATION With nearly 140 three and two star hotels, Kerala has turned into a major hot spot for foreign tourists.• BEST TIME FOR TOURISTS ARRIVALS October to February is considered to be the peak season for travel by foreigners for business as well as leisure purposes. EMPLOYMENT GENERATED BY TOURISM IN INDIA Tourism Industry provides employment to about 2 crores of people in India. Samrat Sinha 11
  12. 12. •STATISTICS Samrat Sinha 12
  13. 13. India: An emerging superpower Samrat Sinha 13
  14. 14. • Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visit. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate Samrat Sinha 14
  15. 15. Tourism growth in India• According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020• India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism Samrat Sinha 15
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  17. 17. Samrat Sinha 17
  18. 18. TOP 5 STATES VISITED BY FOREIGNERS States Tourists (in lakhs)1.Tamil Nadu 20.32. Maharastra 203. Delhi 19.64. Uttar Pradesh 15.35. West Bengal 11.8(Figures for 2009 from TOURISM MINISTRY) Samrat Sinha 18
  19. 19. •PROMOTIONS Samrat Sinha 19
  20. 20. NINTH FIVE YEAR PLAN• CONCENTRATES ON * Development of trekking, winter sports, wildlife and beach resorts• * Environmental protection and cultural preservation of national heritage projects• * Launching of national image buildings and marketing plans.• * Providing inexpensive accommodation in different tourist centers• * Streaming of facilitation procedures at airports Samrat Sinha 20
  21. 21. NATIONAL TOURISM POLICY1. Scheme for Product/Infrastructure and Destination Development2. Scheme for Support to Public Private Partnerships in Infrastructure3. Scheme for Market Development Assistance (MDA)4. Heritage Destinations development5. Beach and Sea Tourism/Eco Tourism promotion and development6. Projects for NE Region Samrat Sinha 21
  22. 22. VISIT INDIA 2009" CAMPAIGN • Ministry of tourism + world travel + tourism council (India) + private sector• Domestic flight companies likes Air India, jet airways, and kingfisher has decided to offer various interesting and cheap schemes to woo more number of international tourists.• Indian association of tour operators (IATO) conduct a series of road shows in 20 cities of different countries that includes : Singapore, Malaysia, U.S.A, U.K, Japan, Australia, Ireland, Canada and South Korea.• The road shows commenced from Melbourne, Australia on 25th February, 2009 Samrat Sinha 22
  23. 23. Air Travel Scheme• Indian air travel to grow 20% each year for the next 5 years• Government and private operators will invest $20 billion in aircraft and infrastructure over the next five yearsAir India will be adding 68 aircraft to its present fleet, Indian Airlines 43 and private airlines around 275By 2010, Indian airports will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers) Samrat Sinha 23
  24. 24. • Air India:-o Companion free schemeo Complimentary domestic two- coupon round trip ticket• Jet Airways :-o Companion free offero Discounted fares on business and economy class• Kingfisher Airline:-o Companion free offero Best operating fares and schemes on domestic travel Samrat Sinha 24
  25. 25. Offers Of Hotel Association of India (HAI):-• Stay one night and get second consecutive night free• Stay two nights and get the third consecutive night free.• Stay three nights and get the fourth consecutive night free • Offers of Indian Tour Operators:- • One complimentary local sightseeing tour in any one of the cities • Included in the itinerary of the tourist. • One complimentary Rural Eco Holiday in the country. Samrat Sinha 25
  26. 26. •PROMOTION COUNCILS Samrat Sinha 26
  27. 27. • DEPARTMENT OF TOURISM (UNDER THE MINISTER OF CIVIL AVIATION & TOURISM) (New Delhi)1. It formulates and implements the polices and program for tourism development.2. It attracts foreign tourist by developing infrastructure, publicity and promotion, travel agencies, etc.3. It as 21 filed offices in India providing facilitation services.4. 18 offices are functions in overseas countries to attract tourist to India5. With Air India it makes joint promotional effects in US ,UK , Europe Australia and other countries. Samrat Sinha 27
  28. 28. 1. It is a public sector units established in 1966.2. It is involved in construction, management and marketing of hotels restaurants, etc.3. Tourist transport facilities, production, distribution and seal of tourist published materials, providing entertainment facilities, etc. are some of the services rendered by ITDC Samrat Sinha 28
  29. 29. • INDIAN INSTITUTION OF TOURISM AND TRAVEL MANAGEMENT1. It is an autonomous body to educate tourism and travel management for tourism personnel.2. It also organises entrepreneurship development programs, seminar, workshops, etc.• INSTITUTES OF HOTEL MANAGEMENT & CATERING TECHNOLOGY1. It offers various degree/diploma courses relating to Hotel Management, nutrition, etc at various parts of the country. Samrat Sinha 29
  30. 30. • NATIONAL INSTITUTE OF WATER SPORTS it is set up in Goa and conducts courses like sailing, scuba diving, water skiing, etc.• Apart from these there are a lot of private organizations and nature promotion groups which help promote indian tourism Samrat Sinha 30
  31. 31. •OFFICIAL INDIAN TOURISM WEBSITE WWW.INCREDIBLEINDIA.ORG WWW.IDISCOVERINDIA.COM1. This is a very informative Indian Tourism website2. By far one of the two most elaborate websites for India travel.•KERALA TOURISM – WWW.KERALATOURISM.ORG1. Perhaps the most elaborate of all state tourism websites.2. A good site with updates calendar for local events and other facts and figures.3. This site is all things Kerala. The cities not covered on’s site are bound to be found here. Samrat Sinha 31
  32. 32. • Rajasthan Tourism This is the official website of Rajasthan Tourism Department. The site also allows you to book hotels run by the state department.• Goa Tourism The site has information on state run hotels, tours and packages. Samrat Sinha 32
  33. 33. STATE WISE TOURISM WEBSITEState/UT WebsiteAndhra Pradesh www.aptourism.inBihar bstdc.bih.nic.inChhattisgarh www.chhattisgarhtourism.netGujarat www.gujaratindia.comHaryana www.haryanatourism.comHimachal Pradesh & Kashmir jammukashmir.nic.inJharkhand jharkhand.nic.inKarnataka kstdc.nic.inMadhya Pradesh manipur.nic.inMeghalaya meghalaya.nic.inMizoram mizoram.nic.inNagaland Samrat Sinha 33
  34. 34. Orissa punjabgovt.nic.inSikkim sikkim.nic.inTamil Nadu www.tamilnadutourism.orgTripura tripura.nic.inUttar Pradesh www.upgov.nic.inUttarakhand Bengal www.wbgov.comAndaman and nikobar island www.and.nic.inChandigarh & Nagar Haweli dnh.nic.inDelhi delhigovt.nic.inDaman & Diu daman.nic.inLakshwadeep lakshadweep.nic.inPondichery Samrat Sinha 34
  35. 35. •MEDICAL TOURISM Samrat Sinha 35
  36. 36. Concept of Medical Value TourismIs it a new concept ? - No Dates back > thousands of years. Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healing god AsclepiusYes. Marketing of Medical Value Tourism is relatively new concept Samrat Sinha 36
  37. 37. The size of Indian Medical Tourism sector estimated in 2002 to be min 1,00000 to 1,50,000 foreign patients per year (Medical Tourists) .The annual growth rate of Medical Tourism in India 2000 – 15% per year 2007 – 30% per yearKerala - > 8000 patients annually. Cardiac, Ortho & Ayurveda treatment - KIMS (2007) – 40,000 medical tourism patientsHospital ‘A’ in Bangalore - reported 900 medical tourists per year. Samrat Sinha 37
  38. 38. • The growth rate of Medical Tourism Industry @ 12% in 2002 will go to @ 30% annually by 2012 .• Up market private care in India to be worth from Rs.15000 crores to Rs. 30,000 crores by 2012• Medical Tourism revenue can potentially rise from Rs. 5000 crores to Rs.10,000 crores per year. Samrat Sinha 38
  39. 39. India has gained high reputation forhandling very specialized treatments .According to study conducted by the C.I.I. & Mc kinsey consultants Samrat Sinha 39
  40. 40. COSTS COMPARISON Samrat Sinha 40
  41. 41. COSTS COMPARISON :–mitral valve surgery in US$ 2,00,000 for a = costs $ 7000 in INDIA includes travelling chargeship resurfacing in UKCosts UK15000 Pounds = but in INDIA it cost around UK 5000 Pound Includes surgery,+airfare + hotel stay Samrat Sinha 41
  42. 42. A number of private hospitals also offer packagesdesigned to attract foreign patients:1. With airport transfer2. Hospital bed3. Car service4. In room internet access5. Private chefs6. Health holiday combining surgery7. Yoga holiday or trip to taj or hill station etc.The post surgery care is the best selling point of indian medicaltourism. Samrat Sinha 42
  43. 43. • PROBLEMS FACED BY THE TOURISTS Samrat Sinha 43
  44. 44. • Food problems plague the tourists .• Lack of basic infrastructure and accommodations for tourists in rural areas of the country.• Women especially western women get harassed by the local men making it unsafe for women and elderly tourists.. Samrat Sinha 44
  45. 45. Costly travel – soaring fuel prices resulting in the increase of fares of flight and trains which are the main mode of transport for the tourists.• Lapses in security and safety – incidents of tout and harassment of tourists in some places. Gap between demand and supply of manpower. Samrat Sinha 45
  46. 46. •CHALLENGES Samrat Sinha 46
  47. 47. •Many of the tourist site environments areunhealthy .•Facilities and services are poor in many sites .•There exists inadequate transportation to reachand continue the journey.•Infrastructure facility is very poor .• There is limited availability of tourisminformation at limited places.•There are regional conflicts due to which tourismis getting affected in some areas . Samrat Sinha 47
  48. 48. • Global economic meltdown, terror attack, uncertainties in fuel prices, heavy road taxes have made india an overpriced destination.• Fierce competition particularly among neighbouring countries who are offering challenging tariff which we are not in a position to match.• Loads of taxes in tourism sector is ruining its growth needs immediate action to keep it moving with tax incentives• There is a lack of adequate security in some areas of the country which makes the tourists feel insecure Samrat Sinha 48
  49. 49. •OVERCOMING CHALLENGES Samrat Sinha 49
  50. 50. •ITDC have to be enriched so that it can provide adequate facilitiesat tourist sites like good environment, tourism information, etc.•The Central and state Governments, must have special attentionand invest in large to develop the infrastructure for utilising thetourist spots.•Tourism information must be updated often. The websites mustgive enriched informations with catchy phrases.•Specific toll free numbers can be used for easy access ofinformation by tourists Samrat Sinha 50
  51. 51. * The Government must take action to solve security problems andregional conflicts.* Liberalising the visa norms can be made so that more number oftourists can arrive and stay for more days.* Involvement of private sector in the field can be made to serve thetourists better* There can be focussed promotion of various places to getattention of the travellers by using aids like short films,photographs, etc.* Clearly planned, focussed tour packages can be introduced whichmay attract the travellers Samrat Sinha 51
  52. 52. Indian Association of Tour Operators (IATO). Travel Agents Associationof India (TAAI) have submitted to the Ministry of Tourism varioussuggestions.The suggestions include-1. The Luxury Tax on hotels in some States is very high and varies from 5% to 12.5%. In order to encourage tourism, it should be limited to a maximum of 4%2. The VAT charges on Food and Beverages also varies from State to State, It should be reduced to maximum of 4% of the billed amount.3. Aviation Turbine Fuel (ATF) – Heavy Sales tax on ATF by States has its own impact on the tourism industry.It should be rationalized to 4% for every state. Samrat Sinha 52
  53. 53. •SOURCES• Bureau of immigration, govt of india• Ministry of toursim ,govt of india• Reserve bank of india• State/ut tourism dept••• Samrat Sinha 53
  54. 54. ThankYou…. Samrat Sinha 54