You executed a social mediacampaign.....
Your brand has a Facebook Page...      And some facebook application ,                        maybe a facebook game
Your brand has a Twitter presence too.....
You created a blog, youtubechannel, flickr, foursquare andmany more assets..And,…..You bought media to promote your social ...
You have got few thousandfollowers......
So you think you have a successfulcampaign????
But what now?
What do you do with the few  thousand loyal followers onfacebook, twitter & other social       media assets??
Question you need to ask yourself?Do you leave them idle? Or you engage them?
Question you need to ask yourself? Do you run anothercampaign to build your     followers?
Customer is highly engagedIn mobileIn social media environmentIn this collaborative tech age
So how does your brand buildengagement with the customers in       this environment?
How do you build a sustainable    engagement model?
Design content for the online audience.....Social media is different from offline media, the onlinecontent needs to be cust...
Have an online brand mascot• Hire a community manager• Lives & breathes your brand• Understands the customer sentiment• Ca...
Deliver integrated communication๏ Share your ongoing brand updates, though in a manner  that is suitable for the social me...
Integrate your campaigns๏ Plan for social media campaign delivery๏ Optimize the integration between offline + online enviro...
Online Customer Service๏ The public glare of social media is offering an opportunity to  customers to raise their customer...
The BIG Idea“Build Sustainable Communication”
The BIG Idea“Key your customers engaged”
The BIG Idea“Key it constant”
THANK YOU
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
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What's Next for your Social Media Engagement

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What's Next for your Social Media Engagement

  1. 1. You executed a social mediacampaign.....
  2. 2. Your brand has a Facebook Page... And some facebook application , maybe a facebook game
  3. 3. Your brand has a Twitter presence too.....
  4. 4. You created a blog, youtubechannel, flickr, foursquare andmany more assets..And,…..You bought media to promote your social mediaassets
  5. 5. You have got few thousandfollowers......
  6. 6. So you think you have a successfulcampaign????
  7. 7. But what now?
  8. 8. What do you do with the few thousand loyal followers onfacebook, twitter & other social media assets??
  9. 9. Question you need to ask yourself?Do you leave them idle? Or you engage them?
  10. 10. Question you need to ask yourself? Do you run anothercampaign to build your followers?
  11. 11. Customer is highly engagedIn mobileIn social media environmentIn this collaborative tech age
  12. 12. So how does your brand buildengagement with the customers in this environment?
  13. 13. How do you build a sustainable engagement model?
  14. 14. Design content for the online audience.....Social media is different from offline media, the onlinecontent needs to be customized for the audience๏ Authentic๏ Transparent๏ Fresh๏ To the point๏ Frequent
  15. 15. Have an online brand mascot• Hire a community manager• Lives & breathes your brand• Understands the customer sentiment• Can think out of the box• Can build engagement experience
  16. 16. Deliver integrated communication๏ Share your ongoing brand updates, though in a manner that is suitable for the social media environment๏ Build engagement around the brand updates๏ Showcase the positives
  17. 17. Integrate your campaigns๏ Plan for social media campaign delivery๏ Optimize the integration between offline + online environment๏ Use the environment to build participation & create awareness
  18. 18. Online Customer Service๏ The public glare of social media is offering an opportunity to customers to raise their customers real time๏ Social media provides speed & promptness in responding to customer queries๏ Create an environment that encourages peer to peer assistance
  19. 19. The BIG Idea“Build Sustainable Communication”
  20. 20. The BIG Idea“Key your customers engaged”
  21. 21. The BIG Idea“Key it constant”
  22. 22. THANK YOU
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