What do you do with the few thousand loyal followers onfacebook, twitter & other social media assets??
Question you need to ask yourself?Do you leave them idle? Or you engage them?
Question you need to ask yourself? Do you run anothercampaign to build your followers?
Customer is highly engagedIn mobileIn social media environmentIn this collaborative tech age
So how does your brand buildengagement with the customers in this environment?
How do you build a sustainable engagement model?
Design content for the online audience.....Social media is different from ofﬂine media, the onlinecontent needs to be customized for the audience๏ Authentic๏ Transparent๏ Fresh๏ To the point๏ Frequent
Have an online brand mascot• Hire a community manager• Lives & breathes your brand• Understands the customer sentiment• Can think out of the box• Can build engagement experience
Deliver integrated communication๏ Share your ongoing brand updates, though in a manner that is suitable for the social media environment๏ Build engagement around the brand updates๏ Showcase the positives
Integrate your campaigns๏ Plan for social media campaign delivery๏ Optimize the integration between ofﬂine + online environment๏ Use the environment to build participation & create awareness
Online Customer Service๏ The public glare of social media is offering an opportunity to customers to raise their customers real time๏ Social media provides speed & promptness in responding to customer queries๏ Create an environment that encourages peer to peer assistance