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Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
Alternative Path
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Alternative Path

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At Alternative Path, we understand that the consumer is shifting online. And we help you deliver your communication online.

At Alternative Path, we understand that the consumer is shifting online. And we help you deliver your communication online.

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Transcript

  • 1. I CAN BE FOUND HERE HTTP://TWITTER.COM/SAMRATKAKKAR HTTP://SAMRATKAKKAR.WORDPRESS.COM
  • 2. WHAT DO I DO?
  • 3. THIS IS WHAT I DO EVERYTHING TO DO WITH DIGITAL MARKETING AND THE SOCIAL MEDIA EVOLUTION VIS-A-VIS B2B AND B2C ENVIRONMENT
  • 4. WHY DO I DO THIS?
  • 5. CONSUMER IS CHANGING
  • 6. CONSUMER IS ENGAGING IN CONVERSATION OVER THE INTERNET WANTS ACCESSIBILITY ON THE MOVE PARTICIPATING IN A CONVERSATIONS CONSULTS ONLINE COMMUNITIES FOR DECISIONS
  • 7. CONSUMER IS SELECTING CREATING IN CONTROL HE IS CREATING “ BRAND CALLED ME”
  • 8. CONSUMER WANTS COLLABORATION COMMUNITY CONVERSATION CREATIVITY & CONSUMER IS CONNECTED
  • 9. CONNECTED CONSUMER IS ASKING FOR MORE SHARING MORE DISCUSSING MORE
  • 10. CONSUMER IS conversing INTERNET & PHONE
  • 11. WHERE IS HE CONVERSING?
  • 12. HE IS CONVERSING IN SOCIAL MEDIA
  • 13. CUSTOMER IS WALKING AN ALTERNATIVE PATH BUT, ARE YOU WALKING THIS PATH?
  • 14. SOME ARE WALKING THIS PATH
  • 15. BRITISH AIRWAYS ON TWITTER FINANCIAL TIMES ON TWITTER STARBUCKS ON TWITTER VIRGIN ATLANTIC ON TWITTER
  • 16. NIKE ON YOUTUBE PEPSI ON YOUTUBE VICTORIA’S SECRET ON YOUTUBE SAP ON YOUTUBE
  • 17. ON THE PHONE?
  • 18. WHY YOU SHOULD BE PART OF IT?
  • 19. ✴ INTERNET PENETRATION IN INDIA TODAY IS 8% I.E. 9 MILLION USERS ✴ 25 MILLION ACTIVE INTERNET USERS IN INDIA BETWEEN THE AGE OF 16-54 ✴ 85% OF THE ACTIVE INTERNET USERS IN INDIA ARE READING OR WRITING A BLOG I.E 21 MILLIONS USERS ✴ 40% OF ACTIVE INTERNET USERS IN INDIA READ A BLOG DAILY I.E. 10 MILLION USERS ✴ 66% OF INTERNET USERS ARE USING SOCIAL NETWORKS IN INDIA I.E. 64 MILLION USERS ✴ OVER 300 MILLION MOBILE USERS IN INDIA. EXPECTED TO DOUBLE BY 2012 ✴ 3G LAUNCH FOR INDIA MARKET ✴ SOCIAL MEDIA ON MOBILE TO BE THE NEXT BIG THING
  • 20. DO YOU THINK ITS TIME TO CONSIDER THE ALTERNATIVE PATH?

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