Strategic Marketing Plan

1. STRATEGIC MARKETING PLAN Developed By : Md. Mushfik Monjur

2. The Disintegration of Marketing Sales Sales Marketing Product/brand management Marketing services Advertising Sales promotion Event sponsorship Direct response Marketing public relations Up to 1970s 1980s 1990s 2000s

3. Marketing Objectives Target Market Critical Issues Expenses Budget By Type For Marketing Strategic Sales Plan SWOT Analysis Tips For Marketing Messaging Cost Effective Ways Keys To Success Promotional Strategies Strategies For The Upcoming Year Agenda

4. Databases and information technology SWOT analysis, Cross-functional organization (Monitoring and evaluating brand relationship Brand messages (strategic consistency of brand positioning big creative idea) Media-mass, niche, and interactive Advertising, Customer service,Direct response E-commerce events, Packaging, Personal selling, Public relation, Sales promotions, Sponsorships, Trade shows Brand relationship (Customer acquisition retention, growth) Sales, profits, and brand equity. Marketing Process Model

5. Market Analysis

6. Marketing Objectives

7. Market Structure

8. Market Position

12. The Marketing Mix

13. Marketing

14. Market Led

16. Guerrilla Marketing

17. Non-traditional Advertising Methods

19. 2006 2007

27. Media Plan Timing / Sequencing Media Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Print Outdoors Events Publicity Online

37. Network Model Engineering Service Uncontrollable Factors Target Market About the Service ( EEL ) Product Engineering Seven Parameter D ifferentiat e Blue Ocean Brand Sense Brand Elements Name Term Logo Slogan Pricing & Quality Distribution IMC Secondary Brand Association Checklist Energypac Engineering Limited 24.0Network Model

38. THANK YOU