THOUGHTS ON THE PRODUCT:1.   Car for the bottom of the pyramid.2.   Addition to the innovation and brand value of TML.3.  ...
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Tata Nano - My Take

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Tata Nano - My Take

  1. 1. THOUGHTS ON THE PRODUCT:1. Car for the bottom of the pyramid.2. Addition to the innovation and brand value of TML.3. Head start into the low cost car segment for TATA.4. Prospects of India turning into a small car hub.TATA NANO: THE PHENOMENON1. Cheapest Car in the market CRITICISM & CHALLENGES:2. Passed environment & safety tests. 1. Compromising Safety Standards.3. Fuel economy 22-25 kmpl. 2. Diminishing goodwill due to accidents4. 20% more interior space than Maruti 800. 3. Being a cheap car rather than an efficient vehicle5. Meets Bharat 3 and euro 4 norms 4. Cost Reduction methods.6. First mover advantage. 5. Quality Assurance in third party parts.7. Set India as new small car hub. 6. Poor dealer Networks SOLUTIONS FOR FUTURE CHALLENGES: 1. Joint alliances with foreign manufacturers will improve the technology and reduce the costs. 2. Adopt open-manufacturing to encourage collaboration from innovators across the globe 3. Hybrid variants (Electric) to combat fuel crisis 4. Penetrate lower economies like Africa, etc. 5. Aggressive PR steps to enhance the perception of people towards NANO TATA NANO : AN IDEA THAT STUNNED THE WORLD

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