Idea GenerationIdea ScreeningConcept TestingBusiness AnalysisDevelopmentTest MarketingCommercialization
The major concerns in the transport sector can be enumerated as follows: Growing gap between demand and supply of petroleum. Oil intensification of Indian economy due to declining self-sufficiency in oil and increasing oil demand. Inadequate development of eco-friendly energy sources including hydro and renewable energy. Urgency for containing environmental pollution caused by burning of fossil fuels and biomass energy.
Hydrogen has significant potential as a clean energy source for broad rangeof applications including power production and transportation.Renewable electricity is used to produce hydrogen gas through electrolysis ofwater, and use it as fuel. Thus it acts as an energy carrier, to store energy foruse in transportation.Hydrogen has the further advantage of being a zero-emission fuel too as itis carbon-free.
• Company capabilities to produce & market the product : The Production & marketing can be done with ease due to the novelity in the product.• Nature & wants of Buyer : These days people are aware of the necessity for eco friendly alternatives. So H2Car will be readily accepted.• Market Size & Product Price : Considering the huge Indian automobile market, the market size is huge and pricing will be set so as to be easily accepted by the public.
The car will be powered with a 886cc engine which will derive its powerfrom the fuel cell system that is attached to the hydrogen tanks. Hydrogen sorequired can be produced as follows:Thermal Processes Gasification of Coal, High-temperature Water Splitting(Solar & Nuclear)Electrolytic Processes Electricity from renewablesources like wind, solar,etcPhotolytic Processes
Part One - Overall: Target Market Planned Product Positioning Sales & Profit Goals Market SharePart Two - Short-Term: Part Three - Long-Term:Product’s Planned Price Sales & Profit Goals Distribution Marketing Mix Marketing Budget
Overall Length 3490mm Overall Width 1435 mm Overall Height 1460 mm Kerb Weight 1010 kg Displacement (cc) 886 cc Power 92 PS @ 5500 rpm Torque 110 Nm@4200 rpm Transmission Type Manual Gears/Speeds 5 Gears The car will be produced in Chennai plant. The interior space will be 20% more than a Maruti 800. Low price with new design attracts comparing to other cars plus “EcoFriendly”
Standard Deluxe Luxury AC NO YES YESPower Windows NO NO YESPower Steering NO YES YES ABS NO NO YES Airbags NO NO YES Leather seats NO NO YES Music System NO YES YES
Standard Test Market Controlled Test Market Marketing campaign A few stores that havein selected townships agreed to carry new and cities. products for a fee. Simulated Test Market Test in a simulated shopping environment to a sample of consumers.
H2 has to cross all Political & Technical Barriers before it can becommercialized in the marketEstablishment of hydrogen gas pipeline network in various areas throughMoUs with major fuel providers like IOC.The cost of the car can be reduced in the coming days via technologicaladvancements in hydrogen powered IC engines.Our main strength comes from our Marketing ,R&D and Planning Departments. H2 will be placed in the following range : H2 Standard : 2.89 lakhs H2 Deluxe : 3.14 lakhs H2 Luxury : 3.59 lakhs
“Hydrogen based transportation System”, Dr.R.K.Malhotra, R&D,IOC“Towards Hydrogen Economy In India” , Dr.S.K.Chopra, Ministry of NonConventional Energy Sources, Govt. of Indiahttp:// www.wikipedia.orghttp:// www.google.com
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